---
title: "Sorry What Game — £242K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/sorry-what-game"
last_updated: "2026-07-31T12:20:04.674Z"
locale: en
meta:
description: "Niche score 38/100 · £242K/yr market · 179K searches/yr · £17.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £242K/yr market · 179K searches/yr · £17.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sorry What Game — £242K/yr Amazon UK Niche (2026) - Flapen"
---
# **sorry what game**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 4Conversion 77Competition 0Returns 86Price range 82Avg price 82Brand share 0Review moat 70Quality gap 21
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£13.72–£21.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****690.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£242K**
£242K/yr · 179K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-41.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sorry what game is a £242K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sorry what game market data**
- **Units sold / yr**
- **10K–13K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£178K–£223K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#505**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Lucky Egg94% - you say i guess6%
## **Demand**
Weekly Amazon search volume, last 19 weeks — -41.5% search growth over the last 90 days.
700500Prime Day '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/sorry-what-game/trend)
## **Top sorry what game search terms**
- **sorry what game**91K/yr-28.6%9.2% conv. - **sorry what**24K/yr-34.7%7.4% conv. - **say what game**14K/yr-48.8%10.5% conv. - **sorry what family game**16K/yr-60.1%14.6% conv. - **you say i guess game**14K/yr-75.5%7.9% conv. - **say what**4K/yr-62.9%5.6% conv. - **lip reading game**6K/yr-71.5%4.0% conv. - **sorry what game family edition**4K/yr-58.1%8.2% conv. - **sorry what family**3K/yr-58.7%21.0% conv. - **you say i guess**3K/yr-56.1%4.9% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/sorry-what-game/search-terms)
## **Top sorry what game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£48K40%£97K60%£145K80%£194K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sorry What - Award Winning Lip Reading Adult Card Game - Uncensored Based On The Headphone Challenge TikTok Trend - 2+ Players 40 000 Funny Word Phrase Combinations - Party Game for Adults 17+**Lucky Egg**£21.40**4.5★1,958 rev](https://www.amazon.co.uk/dp/B0CTD1K8SF) [2**Lucky Egg Sorry What - Lip Reading Friends Party Game Based On The Headphone Challenge TikTok Trend - 2+ Players 40 000 Funny Word Phrase Combinations Card Game for Friends (Family Edition)**Lucky Egg**£18.31**4.5★111 rev](https://www.amazon.co.uk/dp/B0DP4ZQCKY) [3**you say i guess sorry game Funny Adult Party Game with Headphones Lip Reading Challenge Game Perfect for Game Night Couples Friends & Parties (24 Players)**you say i guess**£13.72**5.0★2 rev](https://www.amazon.co.uk/dp/B0GZHSY259)
### **Newest**
by launch date
[**you say i guess sorry game Funny Adult Party Game with Headphones Lip Reading Challenge Game Perfect for Game Night Couples Friends & Parties (24 Players)**you say i guess**£13.72**2 rev2mo ago](https://www.amazon.co.uk/dp/B0GZHSY259) [**Lucky Egg Sorry What - Lip Reading Friends Party Game Based On The Headphone Challenge TikTok Trend - 2+ Players 40 000 Funny Word Phrase Combinations Card Game for Friends (Family Edition)**Lucky Egg**£18.31**111 rev1y ago](https://www.amazon.co.uk/dp/B0DP4ZQCKY) [**Sorry What - Award Winning Lip Reading Adult Card Game - Uncensored Based On The Headphone Challenge TikTok Trend - 2+ Players 40 000 Funny Word Phrase Combinations - Party Game for Adults 17+**Lucky Egg**£21.40**1,958 rev2y ago](https://www.amazon.co.uk/dp/B0CTD1K8SF)
### **Trending**
90-day click momentum
[**you say i guess sorry game Funny Adult Party Game with Headphones Lip Reading Challenge Game Perfect for Game Night Couples Friends & Parties (24 Players)**you say i guess**£13.72**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GZHSY259) [**Lucky Egg Sorry What - Lip Reading Friends Party Game Based On The Headphone Challenge TikTok Trend - 2+ Players 40 000 Funny Word Phrase Combinations Card Game for Friends (Family Edition)**Lucky Egg**£18.31**4.5★**▲ 121%**](https://www.amazon.co.uk/dp/B0DP4ZQCKY) [**Sorry What - Award Winning Lip Reading Adult Card Game - Uncensored Based On The Headphone Challenge TikTok Trend - 2+ Players 40 000 Funny Word Phrase Combinations - Party Game for Adults 17+**Lucky Egg**£21.40**4.5★**▼ 22%**](https://www.amazon.co.uk/dp/B0CTD1K8SF)
## **What buyers say about sorry what game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**73%
*“Fun game”*
**Ease Of Use**7%
*“Easy to use”*
**Trivia Games**7%
*“Great game for family fun”*
**Value For Money**2%
*“Worth buying”*
**Efficiency**2%
*“it works perfectly”*
**Charging**2%
*“Charges easily”*
### **What buyers complain about **
**Functionality-Overall**43%
*“this did not work so paid for the game”*
**Audio Quality**19%
*“you can't hear anything”*
**Charging**14%
*“Game came with no headphone charger as described”*
**Noise Level**5%
*“are very loud”*
### **Top return reasons **
**Functionality-Overall**40%
**Charging**22%
**Audio Quality**12%
**Defective Material/Parts**9%
**Fun/Entertainment Experience**3%
**Quality-Overall**3%
**Compatibility-Overall**3%
**Advertised Vs Actual Product**3%
**Ease Of Use**3%
## **Common questions**
- **Is sorry what game profitable to sell on Amazon United Kingdom?**
- The niche generates £242K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -41.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the sorry what game niche?**
- 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sorry what game?**
- Top complaints mined from reviews: Functionality-Overall, Audio Quality, Charging. The return rate is 1.5%.
- **What does it cost to enter the sorry what game niche?**
- Listings span £13.72–£21.40; the average listing price is £17.81 (sweet spot $15–$100). The average incumbent carries 690 reviews — the moat a new listing must climb.
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