---
title: "Solitaire — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/solitaire"
last_updated: "2026-07-31T14:59:12.491Z"
locale: en
meta:
description: "Niche score 45/100 · £44K/yr market · 163K searches/yr · £12.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £44K/yr market · 163K searches/yr · £12.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Solitaire — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **solitaire**
**Skip it**
A small market ($44K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 13Conversion 26Competition 59Returns 94Price range 65Avg price 57Brand share 49Review moat 73Quality gap 60
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****563.15**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£4.93–£34.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£12.83**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-24.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£44K**
£44K/yr · 163K searches
According to Flapen's Amazon United Kingdom niche tracking, solitaire is a £44K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **solitaire market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£51K–£64K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#1,202**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **75%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 100%
**Open market**
**18%**
- Jaques of London21% - The Magic Toy Shop18% - Toys of Wood Oxford13% - Ajuny13% - Bigjigs Toys11% - Lingle6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/toys-games/solitaire/trend)
## **Top solitaire search terms**
- **solitaire**64K/yr-22.8%0.8% conv. - **solitaire game**40K/yr+2.2%2.8% conv. - **solitaire marble game**29K/yr-39.4%5.2% conv. - **solitaire games**7K/yr-18.0%1.4% conv. - **marble solitaire game**9K/yr-30.5%3.5% conv. - **solitaire board game**6K/yr-43.5%3.7% conv. - **solitare**3K/yr-8.5%1.3% conv. - **wooden solitaire game**6K/yr-73.6%2.6% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/solitaire/search-terms)
## **Top solitaire products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£7K20%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Magic Toy Shop Wooden Solitaire Board Game 21 cm - Classic Peg Strategy Puzzle with Smooth Wooden Marbles - Traditional One Player Brain Teaser Toy for Kids & Adults**The Magic Toy Shop**£7.44**4.6★396 rev](https://www.amazon.co.uk/dp/B084GVSJ9C) [2**Jaques of London Solitaire Marble Game | Traditional Wooden Games | Solitaire Board Game | Classic Board Games | Since 1795**Jaques of London**£13.36**4.6★979 rev](https://www.amazon.co.uk/dp/B07BK6X4KG) [3**Bigjigs Toys Wooden Solitaire Marble Game Traditional Puzzle Board**Bigjigs Toys**£10.76**4.6★1,459 rev](https://www.amazon.co.uk/dp/B001E8R3VG) [4**TOWO Wooden Peg Solitaire Game Classic Round Board Puzzle Toy**Toys of Wood Oxford**£10.88**4.7★2,332 rev](https://www.amazon.co.uk/dp/B0BQRHX8MG) [5**Jaques of London Solitaire Board Game | Wooden Travel Games | Pocket Games | Since 1795**Jaques of London**£12.37**4.7★723 rev](https://www.amazon.co.uk/dp/B072KNSV1D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LALASTYLE Solitaire Game Classic One Player Board Game Marble-Balancing & Strategy Game Black**LALASTYLE**£6.55**9 rev1y ago](https://www.amazon.co.uk/dp/B0DL5CZ978) [**Deluxe Solitaire Playset: 12.6 Inch Solid Wooden Board 32 Natural Marble Balls Single Player Strategy and Thinking Games**Lingle**£34.11**367 rev2y ago](https://www.amazon.co.uk/dp/B0D3F53G7D) [**Ajuny Classic Solitaire Game - Vibrant Round Wooden Board with Colorful Marbles - Fun Family Strategy Game - 9x9 Inch Ideal for Game Night**Ajuny**£11.71**160 rev2y ago](https://www.amazon.co.uk/dp/B0CZTCS45K) [**Wooden Solitaire Game Classic Handcrafted Rubber Wood Board Game Toy with 33 Smooth Wooden Ball Strategic Game for Kids and Adults**GOTHINK**£10.07**100 rev2y ago](https://www.amazon.co.uk/dp/B0CGLZ5JW2) [**Ajuny Wooden Solitaire Board Game 10.8 Inch Classic Peg Puzzle Set**Ajuny**£13.80**125 rev2y ago](https://www.amazon.co.uk/dp/B0CL4LVVQL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Magic Toy Shop Wooden Solitaire Board Game 21 cm - Classic Peg Strategy Puzzle with Smooth Wooden Marbles - Traditional One Player Brain Teaser Toy for Kids & Adults**The Magic Toy Shop**£7.44**4.6★**▲ 303%**](https://www.amazon.co.uk/dp/B084GVSJ9C) [**Ajuny Wooden Solitaire Board Game 10.8 Inch Classic Peg Puzzle Set**Ajuny**£13.80**4.5★**▲ 54%**](https://www.amazon.co.uk/dp/B0CL4LVVQL) [**Jaques of London Solitaire Marble Game | Traditional Wooden Games | Solitaire Board Game | Classic Board Games | Since 1795**Jaques of London**£13.36**4.6★**▲ 41%**](https://www.amazon.co.uk/dp/B07BK6X4KG) [**Deluxe Solitaire Playset: 12.6 Inch Solid Wooden Board 32 Natural Marble Balls Single Player Strategy and Thinking Games**Lingle**£34.11**4.6★**▲ 38%**](https://www.amazon.co.uk/dp/B0D3F53G7D) [**lesser and pavey Retro Solitaire | Wood**Lesser & Pavey**£5.46**4.2★**▲ 33%**](https://www.amazon.co.uk/dp/B0BC1KWJR2)
**~~View all trending →~~**
## **What buyers say about solitaire**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**36%
*“Good quality”*
**Fun/Entertainment Experience**24%
*“Good game for the family”*
**Gifting Purpose**11%
*“It would make a wonderful present”*
**Advertised Vs Actual Product**9%
*“As described”*
**Size-Overall**7%
*“And a good size”*
**Value For Money**6%
*“Good value for money”*
**Strength**4%
*“Great sturdy game”*
**Weight Light**1%
*“Lightweight enough for my mum to hold without straining”*
### **What buyers complain about **
**Quality-Overall**29%
*“returned due to being so cheaply made”*
**Fun/Entertainment Experience**14%
*“Boring”*
**Grip**14%
*“Not great if you have normal size fingers”*
**Size-Overall**8%
*“Bigger than expected”*
**Advertised Vs Actual Product**7%
*“Colours are not as advertised”*
**Color**7%
*“The colours are different”*
### **Top return reasons **
**Size-Overall**27%
**Quality-Overall**21%
**Gifting Purpose**15%
**Ease Of Use**7%
**Weight Light**6%
**Advertised Vs Actual Product**5%
**Product Condition**5%
**Touch/Button Controls**2%
**Defective Material/Parts**2%
**Color**2%
## **Common questions**
- **Is solitaire profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 20 tracked products. 90-day search growth is -24.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the solitaire niche?**
- 13 brands and 23 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in solitaire?**
- Top complaints mined from reviews: Quality-Overall, Fun/Entertainment Experience, Grip. The return rate is 1.1%.
- **When does demand for solitaire peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the solitaire niche?**
- Listings span £4.93–£34.11; the average listing price is £12.83 (sweet spot $15–$100). The average incumbent carries 563 reviews — the moat a new listing must climb.
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