---
title: "Trend — smushers - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/smushers/trend"
last_updated: "2026-07-31T12:11:37.295Z"
locale: en
meta:
  description: "Niche score 62/100 · £22K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · £22K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — smushers - Flapen"
---

# **smushers**

**Worth a look**

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 100Conversion 27Competition 68Returns 100Price range 0Avg price 20Brand share 80Review moat 100Quality gap 96

**Growth**

**Incredible****>1,000%**

90-day search growth — must beat 0% to launch

**Review moat**

**Incredible****1.87**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Bad****£7.14**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£22K**

£22K/yr · 146K searches

**Price range**

**Bad****£4.29–£11.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")