---
title: "Trend — slip and slide - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/slip-and-slide/trend"
last_updated: "2026-07-31T10:30:44.866Z"
locale: en
meta:
  description: "Niche score 71/100 · £710K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 71/100 · £710K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — slip and slide - Flapen"
---

# **slip and slide**

**Worth a look**

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 100Conversion 37Competition 67Returns 98Price range 34Avg price 95Brand share 34Review moat 47Quality gap 98

**Growth**

**Incredible****>1,000%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Incredible****3.7★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£34.62**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£710K**

£710K/yr · 691K searches

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,792.29**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£6.82–£256.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")