---
title: "Skyjo Card Game — £109K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/skyjo-card-game"
last_updated: "2026-07-31T11:35:32.081Z"
locale: en
meta:
description: "Niche score 39/100 · £109K/yr market · 182K searches/yr · £13.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £109K/yr market · 182K searches/yr · £13.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skyjo Card Game — £109K/yr Amazon UK Niche (2026) - Flapen"
---
# **skyjo card game**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 87Conversion 53Competition 0Returns 98Price range 13Avg price 63Brand share 0Review moat 15Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+89.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****£13.60**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£109K**
£109K/yr · 182K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****22,041**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£12.29–£15.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, skyjo card game is a £109K/yr Amazon United Kingdom market (182K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skyjo card game market data**
- **Units sold / yr**
- **15K–20K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£204K–£272K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#463**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **0%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Magilano83% - SKYJO17%
## **Demand**
Weekly Amazon search volume, last 14 weeks — +89.5% search growth over the last 90 days.
13K8KSpike '26Prime Day '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/skyjo-card-game/trend)
## **Top skyjo card game search terms**
- **skyjo card game**88K/yr+103.5%3.9% conv. - **skyjo**67K/yr+77.3%2.8% conv. - **skyjo card game uk**16K/yr+67.0%3.7% conv. - **sky joe card game uk**5K/yr+102.4%5.2% conv. - **sky jo**3K/yr+132.9%3.9% conv. - **skyjo game**3K/yr+65.4%1.7% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/skyjo-card-game/search-terms)
## **Top skyjo card game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£16K30%£33K45%£49K60%£66K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Magilano - SKYJO Voyage**Magilano**£12.29**4.5★297 rev](https://www.amazon.co.uk/dp/B0FRCVZ2JS) [2**Magilano - Skyjo: Card Game (French Box)**Magilano**£15.42**4.7★3,957 rev](https://www.amazon.co.uk/dp/B082MJ4F44) [3**SKYJO Action from Magilano - The exciting card game for fun and fun game nights with friends and family.**SKYJO**£14.29**4.6★9,224 rev](https://www.amazon.co.uk/dp/B082YWGB3R) [4**SKYJO by Magilano - The entertaining card game for kids and adults. The ideal game for fun entertaining and exciting hours of play with friends and family.**Magilano**£12.41**4.7★74,686 rev](https://www.amazon.co.uk/dp/B06XZ9K244)
### **Newest**
by launch date
[**Magilano - SKYJO Voyage**Magilano**£12.29**297 rev10mo ago](https://www.amazon.co.uk/dp/B0FRCVZ2JS) [**SKYJO Action from Magilano - The exciting card game for fun and fun game nights with friends and family.**SKYJO**£14.29**9,224 rev6y ago](https://www.amazon.co.uk/dp/B082YWGB3R) [**Magilano - Skyjo: Card Game (French Box)**Magilano**£15.42**3,957 rev6y ago](https://www.amazon.co.uk/dp/B082MJ4F44) [**SKYJO by Magilano - The entertaining card game for kids and adults. The ideal game for fun entertaining and exciting hours of play with friends and family.**Magilano**£12.41**74,686 rev10y ago](https://www.amazon.co.uk/dp/B06XZ9K244)
### **Trending**
90-day click momentum
[**Magilano - SKYJO Voyage**Magilano**£12.29**4.5★**▲ 145%**](https://www.amazon.co.uk/dp/B0FRCVZ2JS) [**Magilano - Skyjo: Card Game (French Box)**Magilano**£15.42**4.7★**▲ 51%**](https://www.amazon.co.uk/dp/B082MJ4F44) [**SKYJO Action from Magilano - The exciting card game for fun and fun game nights with friends and family.**SKYJO**£14.29**4.6★**▲ 15%**](https://www.amazon.co.uk/dp/B082YWGB3R) [**SKYJO by Magilano - The entertaining card game for kids and adults. The ideal game for fun entertaining and exciting hours of play with friends and family.**Magilano**£12.41**4.7★**▼ 93%**](https://www.amazon.co.uk/dp/B06XZ9K244)
## **What buyers say about skyjo card game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**54%
*“A fun game”*
**Ease Of Use**14%
*“Easy to learn”*
**Quality-Overall**8%
*“Excellent product”*
**Instructions/User Manual/Troubleshooting**5%
*“Really simple rules, very quick to get going, tremendous fun and yet has a load of strategy behind it to keep it interesting and ensure repeated playability”*
**Gifting Purpose**5%
*“great gift”*
**Developmental Needs**5%
*“Its okay for kids 3+”*
**Trivia Games**3%
*“Great game, very catchy and can play for hours, easy to learn and can take with you anywhere”*
**Advertised Vs Actual Product**3%
*“Lots of fun”*
### **What buyers complain about **
**Size-Overall**27%
*“much smaller than I expected”*
**Instructions/User Manual/Troubleshooting**20%
*“You cant play the game as the instructions are in French”*
**Quality-Overall**10%
*“Poor quality card”*
**Durability**7%
*“have not lasted well”*
**Value For Money**7%
*“It is not worth the price”*
**Advertised Vs Actual Product**7%
*“hence it is deceiving”*
### **Top return reasons **
**Size-Overall**79%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Thin**4%
**Gifting Purpose**4%
**Instructions/User Manual/Troubleshooting**4%
**Value For Money**2%
## **Common questions**
- **Is skyjo card game profitable to sell on Amazon United Kingdom?**
- The niche generates £109K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +89.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the skyjo card game niche?**
- 2 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in skyjo card game?**
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 0.3%.
- **What does it cost to enter the skyjo card game niche?**
- Listings span £12.29–£15.42; the average listing price is £13.60 (sweet spot $15–$100). The average incumbent carries 22,041 reviews — the moat a new listing must climb.
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