[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-singing-elsa-doll":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":180,"baselines":217,"demand":222,"seasonality":466,"brandShare":479,"products":491,"feedback":573,"searchTerms":658,"related":673,"lastUpdated":166},"a4ae26df-38e7-48d5-a3c9-fa9c22d6f974","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":151,"amazonNicheId":138,"title":162,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":167,"brandCountYearAgo":168,"sellerCount":169,"signals":170,"avgBsr":171,"pageQuality":161,"unitsSoldMin":172,"unitsSoldAvgMin":161,"unitsSoldAvgMax":173,"revenueMin":174,"revenueMax":175,"avgBrandAgeMonths":176,"avgSellerAgeDays":177,"top20ClickShare":151,"top20BrandShare":151,"primePct":178,"oosRate":179},23420,17898,0.6167,-0.3142,0.0824,0.8936,1,4.56,286,15.88,9.39,23.93,9,1250,0.3333,0.0233,0,"singing elsa doll","singing-elsa-doll","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsinging-elsa-doll","Dolls & Accessories","2026-07-29T19:26:19.424242+00:00",3,5,76,[],344,1000,100,15880,19850,45,165,0.8889,0.0962,{"score":181,"verdict":182,"components":183},33,"skip",[184,189,191,195,197,199,202,207,210,213],{"key":185,"score":186,"weight":187,"raw":188},"marketSize",6,0.15,23419.75,{"key":190,"score":157,"weight":187,"raw":148},"growth",{"key":192,"score":193,"weight":194,"raw":149},"conversion",80,0.1,{"key":196,"score":157,"weight":187,"raw":150},"competition",{"key":198,"score":161,"weight":194,"raw":151},"brandShare",{"key":200,"score":201,"weight":194,"raw":152},"qualityGap",32,{"key":203,"score":204,"weight":205,"raw":206},"reviewMoat",86,0.05,286.11,{"key":208,"score":209,"weight":194,"raw":160},"returns",67,{"key":211,"score":212,"weight":205,"raw":154},"avgPrice",77,{"key":214,"score":215,"weight":205,"raw":216},"priceRange",61,0.6141678129298487,{"avgRating":218,"medianPrice":219,"medianReturnRate":220,"nichesTracked":221},4.36,12.12,0.0064,27606,{"points":223,"droppedPartialWeek":465},[224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,292,295,298,300,303,306,309,312,315,318,321,324,327,329,332,335,337,340,343,346,349,352,354,357,360,363,366,369,372,375,378,381,384,387,389,392,395,398,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,445,448,451,454,456,459,462],{"week":225,"volume":226},"2024-12-29",612,{"week":228,"volume":229},"2025-01-05",328,{"week":231,"volume":232},"2025-01-12",304,{"week":234,"volume":235},"2025-01-19",313,{"week":237,"volume":238},"2025-01-26",329,{"week":240,"volume":241},"2025-02-02",234,{"week":243,"volume":244},"2025-02-09",291,{"week":246,"volume":247},"2025-02-16",250,{"week":249,"volume":250},"2025-02-23",326,{"week":252,"volume":253},"2025-03-02",277,{"week":255,"volume":256},"2025-03-09",239,{"week":258,"volume":259},"2025-03-16",343,{"week":261,"volume":262},"2025-03-23",284,{"week":264,"volume":265},"2025-03-30",341,{"week":267,"volume":268},"2025-04-06",166,{"week":270,"volume":271},"2025-04-13",210,{"week":273,"volume":274},"2025-04-20",226,{"week":276,"volume":277},"2025-04-27",221,{"week":279,"volume":280},"2025-05-04",202,{"week":282,"volume":283},"2025-05-11",198,{"week":285,"volume":286},"2025-05-18",168,{"week":288,"volume":289},"2025-05-25",249,{"week":291,"volume":283},"2025-06-01",{"week":293,"volume":294},"2025-06-08",307,{"week":296,"volume":297},"2025-06-15",229,{"week":299,"volume":280},"2025-06-22",{"week":301,"volume":302},"2025-06-29",241,{"week":304,"volume":305},"2025-07-06",273,{"week":307,"volume":308},"2025-07-13",268,{"week":310,"volume":311},"2025-07-20",245,{"week":313,"volume":314},"2025-07-27",242,{"week":316,"volume":317},"2025-08-03",193,{"week":319,"volume":320},"2025-08-10",297,{"week":322,"volume":323},"2025-08-17",235,{"week":325,"volume":326},"2025-08-24",312,{"week":328,"volume":250},"2025-08-31",{"week":330,"volume":331},"2025-09-07",283,{"week":333,"volume":334},"2025-09-14",301,{"week":336,"volume":326},"2025-09-21",{"week":338,"volume":339},"2025-09-28",299,{"week":341,"volume":342},"2025-10-05",381,{"week":344,"volume":345},"2025-10-12",600,{"week":347,"volume":348},"2025-10-19",383,{"week":350,"volume":351},"2025-10-26",390,{"week":353,"volume":232},"2025-11-02",{"week":355,"volume":356},"2025-11-09",566,{"week":358,"volume":359},"2025-11-16",602,{"week":361,"volume":362},"2025-11-23",919,{"week":364,"volume":365},"2025-11-30",1118,{"week":367,"volume":368},"2025-12-07",937,{"week":370,"volume":371},"2025-12-14",1021,{"week":373,"volume":374},"2025-12-21",1073,{"week":376,"volume":377},"2025-12-28",505,{"week":379,"volume":380},"2026-01-04",352,{"week":382,"volume":383},"2026-01-11",231,{"week":385,"volume":386},"2026-01-18",316,{"week":388,"volume":380},"2026-01-25",{"week":390,"volume":391},"2026-02-01",257,{"week":393,"volume":394},"2026-02-08",272,{"week":396,"volume":397},"2026-02-15",288,{"week":399,"volume":400},"2026-02-22",228,{"week":402,"volume":403},"2026-03-01",303,{"week":405,"volume":406},"2026-03-08",256,{"week":408,"volume":409},"2026-03-15",276,{"week":411,"volume":412},"2026-03-22",190,{"week":414,"volume":415},"2026-03-29",233,{"week":417,"volume":418},"2026-04-05",262,{"week":420,"volume":421},"2026-04-12",207,{"week":423,"volume":424},"2026-04-19",184,{"week":426,"volume":427},"2026-04-26",182,{"week":429,"volume":430},"2026-05-03",156,{"week":432,"volume":433},"2026-05-10",145,{"week":435,"volume":436},"2026-05-17",118,{"week":438,"volume":439},"2026-05-24",164,{"week":441,"volume":442},"2026-05-31",174,{"week":444,"volume":427},"2026-06-07",{"week":446,"volume":447},"2026-06-14",176,{"week":449,"volume":450},"2026-06-21",153,{"week":452,"volume":453},"2026-06-28",188,{"week":455,"volume":453},"2026-07-05",{"week":457,"volume":458},"2026-07-12",178,{"week":460,"volume":461},"2026-07-19",160,{"week":463,"volume":464},"2026-07-26",170,false,[467,468,469,470,471,472,473,474,475,476,477,478],0.9993467231250478,0.8493457694361792,0.868184939345388,0.6562046997787442,0.5537414273967262,0.6599866059696685,0.6823262378881514,0.8631189440756849,0.9459163042648967,1.3883993286030367,2.2220721751735715,2.626718547341116,{"top":480,"otherBrandCount":161,"otherClickShare":490},[481,484,487],{"brand":482,"clickShare":483},"Mattel",0.9181999999999998,{"brand":485,"clickShare":486},"Disney Store",0.0495,{"brand":488,"clickShare":489},"Disney Frozen",0.0322,0.00010000000000021103,[492,503,513,523,532,541,548,557,564],{"asin":493,"title":494,"brand":482,"imageUrl":495,"price":496,"rating":497,"reviews":498,"clickShare90":499,"clickShare360":500,"launchDate":501,"amazonUrl":502},"B0D9KLMFBN","Mattel Disney Frozen Singing Elsa Doll Sings Let It Go in English","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41sOMSk2IaL.jpg",16.68,4.4,645,0.4641,0.4301,"2024-11-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D9KLMFBN",{"asin":504,"title":505,"brand":482,"imageUrl":506,"price":507,"rating":497,"reviews":508,"clickShare90":509,"clickShare360":510,"launchDate":511,"amazonUrl":512},"B0CPHDDNY4","Mattel Disney Frozen Elsa Singing Fashion Doll Singing Adventure in Signature Clothing Sings Into the Unknown from Disney Frozen 2 Movie HXD31","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31QsW37jQUL.jpg",12.49,356,0.1473,0.063,"2024-02-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CPHDDNY4",{"asin":514,"title":515,"brand":482,"imageUrl":516,"price":517,"rating":518,"reviews":519,"clickShare90":520,"clickShare360":521,"launchDate":501,"amazonUrl":522},"B0D9K71HFP","Mattel Disney Frozen Singing Elsa Doll Sings Let It Go in 4 Languages","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F5185aeTywzL.jpg",14.74,4.6,469,0.1324,0.085,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D9K71HFP",{"asin":524,"title":525,"brand":482,"imageUrl":526,"price":527,"rating":161,"reviews":161,"clickShare90":528,"clickShare360":529,"launchDate":530,"amazonUrl":531},"B0G3Q9T71J","Mattel Disney Frozen Singing Elsa Doll with Lights Sings Let It Go","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41C4NLHUEtL.jpg",20.73,0.0507,0.0106,"2026-07-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G3Q9T71J",{"asin":533,"title":534,"brand":485,"imageUrl":535,"price":156,"rating":536,"reviews":537,"clickShare90":486,"clickShare360":538,"launchDate":539,"amazonUrl":540},"B0FG3WYQ95","Disney Store Official Elsa Doll with Toy Hair Brush Frozen 40.5cm \u002F 16 Once Upon a Story Collection Age 3+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41w7V-ZZKBL.jpg",4.8,345,0.0483,"2025-06-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FG3WYQ95",{"asin":542,"title":543,"brand":482,"imageUrl":544,"price":545,"rating":497,"reviews":250,"clickShare90":486,"clickShare360":546,"launchDate":501,"amazonUrl":547},"B0D9K3V9NR","Mattel Disney Frozen Singing Elsa Doll Let It Go in 4 Languages","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41S+NlLIoxL.jpg",13.81,0.2775,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D9K3V9NR",{"asin":549,"title":550,"brand":482,"imageUrl":551,"price":552,"rating":168,"reviews":151,"clickShare90":553,"clickShare360":554,"launchDate":555,"amazonUrl":556},"B0DB6GDF48","Mattel Disney Frozen Elsa Singing Fashion Doll Singing Adventure in Signature Clothing Sings Into The Unknown from Disney Frozen 2 Movie","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41CMLjLJUJL.jpg",13.52,0.0408,0.0159,"2024-10-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DB6GDF48",{"asin":558,"title":559,"brand":482,"imageUrl":560,"price":155,"rating":497,"reviews":508,"clickShare90":561,"clickShare360":562,"launchDate":501,"amazonUrl":563},"B0D9K469CT","Mattel Disney Frozen Toys Singing Elsa Fashion Doll in Signature Outfit Sings Into the Unknown in 4 Languages: English French German Italian from Disney Frozen 2 Movie JDL60","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31gHpYy5sDL.jpg",0.0334,0.0555,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D9K469CT",{"asin":565,"title":566,"brand":488,"imageUrl":567,"price":568,"rating":569,"reviews":212,"clickShare90":489,"clickShare360":570,"launchDate":571,"amazonUrl":572},"B07KVGH9CZ","Disney Frozen Elsa Doll with Movie Inspired Icy Blue Outfit Blue Shoes and Long Braided Hair Style - Approximately 14 inches Tall For Girls Ages 3 Year and Up","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31dQI6Rom6L.jpg",17.6,4.5,0.0141,"2019-10-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07KVGH9CZ",{"love":574,"hate":611,"returnReasons":635},[575,581,587,592,598,602,607],{"topic":576,"percentOfMentions":159,"verbatims":577},"Quality-Overall",[578,579,580],"Good quality doll","Good product","The quality feels sturdy",{"topic":582,"percentOfMentions":583,"verbatims":584},"Gifting Purpose",0.1458,[585,586],"this makes a wonderful gift","This was a present for my granddaughter she loved especially as Elsa sang her favourite song from the film",{"topic":588,"percentOfMentions":583,"verbatims":589},"Fun\u002FEntertainment Experience",[590,591],"My child was so excited to open it","Lovely toy",{"topic":593,"percentOfMentions":594,"verbatims":595},"Size-Overall",0.0833,[596,597],"Ok price and was a good size","the doll is a great size for little hands",{"topic":599,"percentOfMentions":594,"verbatims":600},"Value For Money",[596,601],"is definitely worth it",{"topic":603,"percentOfMentions":604,"verbatims":605},"Audio Quality",0.0417,[606],"it looks like its supposed to an sounded great when first bought",{"topic":608,"percentOfMentions":609,"verbatims":610},"Strength",0.0208,[580],[612,617,624,628,631],{"topic":613,"percentOfMentions":614,"verbatims":615},"Wrinkles",0.25,[616],"Additionally, the doll's dress is wrinkled and poorly made",{"topic":618,"percentOfMentions":619,"verbatims":620},"Durability",0.20829999999999999,[621,622,623],"It broke after a few months","Broke after about 2 weeks","Worked for about 2 weeks an then broke",{"topic":599,"percentOfMentions":625,"verbatims":626},0.125,[627],"Quite expensive for a doll",{"topic":576,"percentOfMentions":625,"verbatims":629},[630],"Poor quality",{"topic":632,"percentOfMentions":594,"verbatims":633},"Battery Life",[634],"thought it needed fresh batteries",[636,639,642,644,646,648,650,651,654,656],{"reason":637,"pct":638},"Functionality-Overall",0.2121,{"reason":640,"pct":641},"Advertised Vs Actual Product",0.16670000000000001,{"reason":593,"pct":643},0.1515,{"reason":582,"pct":645},0.12119999999999999,{"reason":603,"pct":647},0.060599999999999994,{"reason":649,"pct":647},"Product Condition",{"reason":599,"pct":647},{"reason":652,"pct":653},"Ease Of Cleaning",0.030299999999999997,{"reason":655,"pct":653},"Flammable",{"reason":657,"pct":653},"Defective Material\u002FParts",[659,663,668],{"term":162,"volume":660,"growthQoq":661,"conversionRate":662},10690,-0.3441,0.0551,{"term":664,"volume":665,"growthQoq":666,"conversionRate":667},"elsa singing doll",4192,-0.2431,0.0474,{"term":669,"volume":670,"growthQoq":671,"conversionRate":672},"singing elsa",3016,-0.3071,0.0619,[674,681,686,692,698,703],{"title":675,"href":676,"score":677,"verdict":678,"marketSize":679,"growth90":680},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":682,"href":683,"score":677,"verdict":678,"marketSize":684,"growth90":685},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":687,"href":688,"score":677,"verdict":689,"marketSize":690,"growth90":691},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":693,"href":694,"score":695,"verdict":678,"marketSize":696,"growth90":697},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":699,"href":700,"score":695,"verdict":678,"marketSize":701,"growth90":702},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":704,"href":705,"score":706,"verdict":678,"marketSize":707,"growth90":708},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]