---
title: "Simpsons Figures — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/simpsons-figures"
last_updated: "2026-07-31T11:21:03.392Z"
locale: en
meta:
description: "Niche score 34/100 · £38K/yr market · 155K searches/yr · £19.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £38K/yr market · 155K searches/yr · £19.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Simpsons Figures — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **simpsons figures**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 11Conversion 16Competition 43Returns 86Price range 79Avg price 86Brand share 0Review moat 83Quality gap 18
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£19.42**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****337.6**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£4.61–£55.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-27.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£38K**
£38K/yr · 155K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, simpsons figures is a £38K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **simpsons figures market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£49K–£58K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#861**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **15%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**104**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**0%**
- Jakks Pacific87% - The Simpsons7% - Grupo Erik3% - Shelf Talkers2%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -27.5% search growth over the last 90 days.
8K6KPrime Day '25Spike '25Black Friday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/toys-games/simpsons-figures/trend)
## **Top simpsons figures search terms**
- **simpsons figures**55K/yr-28.9%1.5% conv. - **jakks pacific simpsons**27K/yr-34.5%0.6% conv. - **the simpsons figures**21K/yr-25.7%0.8% conv. - **simpsons jakks**15K/yr-37.6%0.5% conv. - **simpsons toys**21K/yr-12.5%1.4% conv. - **jakks pacific**6K/yr-2.6%0.1% conv. - **the simpsons toys**9K/yr-18.9%1.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/simpsons-figures/search-terms)
## **Top simpsons figures products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£3K12%£5K16%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Simpsons 2.5 Inch Figure Springfield City Multipack**Jakks Pacific**£22.75**4.7★62 rev](https://www.amazon.co.uk/dp/B0DPNGX2BP) [2**THE SIMPSONS JAKKS Pacific Action Figures Family Multi-Pack 6.35cm Scale Figures Includes Homer Marge Bart Lisa Maggie Santas Little Helper and Snowball II**Jakks Pacific**£14.87**4.7★1,316 rev](https://www.amazon.co.uk/dp/B0CQMHK33C) [3**The Simpsons JAKKS Pacific Krusty Cast Action Figures Multi-Pack 6.35cm Scale Figures Includes Krusty Mojo Itchy Scratchy and Sideshow Mel along with Krustys Clown Car**Jakks Pacific**£15.83**4.8★194 rev](https://www.amazon.co.uk/dp/B0DPNGJQFF) [4**THE SIMPSONS JAKKS Pacific Living Room Diorama House Playset Officially Licensed Includes 6cm Homer Mini Figurine and Accessories Fun Interactive Features Gift for Kids and Collectors**Jakks Pacific**£14.49**4.6★625 rev](https://www.amazon.co.uk/dp/B0CQMHRFPX) [5**The Simpsons Grampa Simpson 5 / 12.7cm Collectible Action Figure by JAKKS Pacific Includes Cane Accessory Articulated Action Figure Collectors Display Packaging**Jakks Pacific**£9.84**4.7★665 rev](https://www.amazon.co.uk/dp/B0DPNG4G8X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Simpsons Family Figures with Sedan Vehicle Playset**Jakks Pacific**£55.32**1 rev6mo ago](https://www.amazon.co.uk/dp/B07KW4HRN4) [**Grupo Erik Battery Lamp - The Simpsons Gifts | Desk Lamp Table Mood Light Gaming Light | The Simpsons Figures - TV with Bendable Antennas Cool Room Decor**Grupo Erik**£28.37**58 rev9mo ago](https://www.amazon.co.uk/dp/B0FXH5ZPHN) [**The Simpsons Grampa Simpson 5 / 12.7cm Collectible Action Figure by JAKKS Pacific Includes Cane Accessory Articulated Action Figure Collectors Display Packaging**Jakks Pacific**£9.84**665 rev11mo ago](https://www.amazon.co.uk/dp/B0DPNG4G8X) [**The Simpsons Daredevil Bart Collectible 20cm Plush by JAKKS Pacific Officially Licensed Soft Plush with Sculpted Head Detailed Design Features Fabric Cape Collect the Entire Simpsons Family**Jakks Pacific**£9.82**22 rev11mo ago](https://www.amazon.co.uk/dp/B0DT7F2G6D) [**The Simpsons JAKKS Pacific Krusty Cast Action Figures Multi-Pack 6.35cm Scale Figures Includes Krusty Mojo Itchy Scratchy and Sideshow Mel along with Krustys Clown Car**Jakks Pacific**£15.83**194 rev11mo ago](https://www.amazon.co.uk/dp/B0DPNGJQFF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Simpsons Family Figures with Sedan Vehicle Playset**Jakks Pacific**£55.32**5.0★**▲ 523%**](https://www.amazon.co.uk/dp/B07KW4HRN4) [**The Simpsons JAKKS Pacific Groundskeeper Willie 5 / 12.7cm Collectible Action Figure Includes Shovel and Bagpipes Accessories Articulated Figurine Collectors Display Packaging**Jakks Pacific**£4.61**4.7★**▲ 175%**](https://www.amazon.co.uk/dp/B0CQMGJ51Z) [**The Simpsons Ultimates Moe 7-Inch Action Figure**The Simpsons**£43.41**4.8★**▲ 135%**](https://www.amazon.co.uk/dp/B09DJDFZ46) [**The Simpsons 2.5 Inch Figure Springfield City Multipack**Jakks Pacific**£22.75**4.7★**▲ 131%**](https://www.amazon.co.uk/dp/B0DPNGX2BP) [**The Simpsons Bart with Skateboard 5 / 12.7cm Action Figure by JAKKS Pacific Includes Skateboard Accessory Highly Articulated Collectors Display Packaging**Jakks Pacific**£6.96**5.0★**▲ 126%**](https://www.amazon.co.uk/dp/B0DDY8S7TW)
**~~View all trending →~~**
## **What buyers say about simpsons figures**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“It's well made”*
**Fun/Entertainment Experience**24%
*“Great fun”*
**Value For Money**19%
*“Fantastic figure set at a steal of a price during prime day”*
**Collectibles**11%
*“These figures are fantastic, they are well presented and great for collecting, perfect likeness and proportions”*
**Size-Overall**3%
*“size”*
**Warmth**3%
*“A warm, subtle, glowing presence in the corner”*
**Gifting Purpose**3%
*“It was a gift”*
**Ease Of Use**3%
*“Simple and very effective”*
### **What buyers complain about **
**Size-Overall**29%
*“So much bigger than expected”*
**Strength**14%
*“Flimsy item”*
**Flammable**14%
*“it even fires rockets”*
**Quality-Overall**14%
*“Could be better quality”*
**Strap/String Quality**7%
*“There is no string to pull as you can see in the video”*
**Gifting Purpose**7%
*“I've no gift for the child”*
**Color**7%
*“Need more colour variants now”*
### **Top return reasons **
**Gifting Purpose**15%
**Size-Overall**12%
**Value For Money**12%
**Material Quality**9%
**Defective Material/Parts**7%
**Quality-Overall**6%
**Leak-Proof**3%
**Scratch Resistance**3%
**Product Condition**3%
**Shooting**3%
## **Common questions**
- **Is simpsons figures profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 20 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.5%. Flapen's verdict: Skip it (34/100).
- **How competitive is the simpsons figures niche?**
- 4 brands and 104 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in simpsons figures?**
- Top complaints mined from reviews: Size-Overall, Strength, Flammable. The return rate is 1.4%.
- **When does demand for simpsons figures peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the simpsons figures niche?**
- Listings span £4.61–£55.32; the average listing price is £19.42 (sweet spot $15–$100). The average incumbent carries 338 reviews — the moat a new listing must climb.
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