---
title: "Products — shut the box game - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/shut-the-box-game/products"
last_updated: "2026-07-31T19:38:02.583Z"
locale: en
meta:
  description: "Niche score 54/100 · £262K/yr market · 236K searches/yr · £10.96 avg price. Soft demand (-18.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £262K/yr market · 236K searches/yr · £10.96 avg price. Soft demand (-18.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — shut the box game - Flapen"
---

# **shut the box game**

**Worth a look**

Shows low returns (1.0%), but soft demand (-18.3% this quarter) keeps it on the watch list.

Market size 48Growth 16Conversion 88Competition 60Returns 95Price range 40Avg price 41Brand share 54Review moat 81Quality gap 38

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****388.81**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£262K**

£262K/yr · 236K searches

**Avg price**

**Okay****£10.96**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£6.67–£20.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-18.3%**

90-day search growth — must beat 0% to launch