---
title: "Sherlock Holmes Board Game — £3K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/sherlock-holmes-board-game"
last_updated: "2026-07-31T13:06:37.711Z"
locale: en
meta:
description: "Niche score 26/100 · £3K/yr market · 18K searches/yr · £23.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · £3K/yr market · 18K searches/yr · £23.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sherlock Holmes Board Game — £3K/yr Amazon UK Niche (2026) - Flapen"
---
# **sherlock holmes board game**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 7Conversion 9Competition 3Returns 95Price range 82Avg price 95Brand share 0Review moat 50Quality gap 25
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£23.47**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£10.40–£38.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,541**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-36.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£3K**
£3K/yr · 18K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sherlock holmes board game is a £3K/yr Amazon United Kingdom market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 26/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sherlock holmes board game market data**
- **Units sold / yr**
- **1K–2K**
- avg 250–500/product
- **Revenue / yr**
- **£29K–£35K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#2,201**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**84**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Gibsons80% - Asmodee16% - Ravensburger4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.5% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 11.5×
[**Open Trend **](https://flapen.com/research/uk/toys-games/sherlock-holmes-board-game/trend)
## **Top sherlock holmes board game search terms**
- **221b baker street board game**6K/yr-27.1%5.8% conv. - **sherlock holmes board game**8K/yr-56.8%2.3% conv. - **sherlock holmes game**4K/yr-5.5%3.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/sherlock-holmes-board-game/search-terms)
## **Top sherlock holmes board game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£61440%£1K60%£2K80%£2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gibsons 221B Baker Street Mystery Board Game Solve 75 Sherlock Holmes Crimes. Ages 10+ 26 Players. Family & Party Strategy Game Night Fun**Gibsons**£13.42**4.6★3,391 rev](https://www.amazon.co.uk/dp/B00067U6R4) [2**Space Cowboys Asmodee | Sherlock Holmes Consulting Detective: The Thames Murders And Other Cases | Board Game | Ages 14+ | 1-8 Players | 60-120 Minutes Playing Time**Asmodee**£33.64**4.6★2,434 rev](https://www.amazon.co.uk/dp/2370990074) [3**Gibsons Sherlock Holmes The Card Game | Mysterious Detective Quick-Play Game | Sherlock Holmes Game for Adults & Kids | Ages 8+ 3+ Players**Gibsons**£10.40**4.5★265 rev](https://www.amazon.co.uk/dp/B00PFL7BNI) [4**Ravensburger Scotland Yard Sherlock Homes Edition Family Strategy Board Game for 2 to 6 Players - Kids and Adults Age 8 Years +**Ravensburger**£17.03**4.5★676 rev](https://www.amazon.co.uk/dp/B09T6ZFR56) [5**Gibsons 221b Baker Street Game**Gibsons**£28.02**4.8★46 rev](https://www.amazon.co.uk/dp/B07TDZVYMY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ravensburger Scotland Yard Sherlock Homes Edition Family Strategy Board Game for 2 to 6 Players - Kids and Adults Age 8 Years +**Ravensburger**£17.03**676 rev4y ago](https://www.amazon.co.uk/dp/B09T6ZFR56) [**Sherlock Holmes: Consulting Detective - The Baker Street Irregulars Game**Asmodee**£38.31**2,434 rev6y ago](https://www.amazon.co.uk/dp/2370990112) [**Gibsons 221b Baker Street Game**Gibsons**£28.02**46 rev7y ago](https://www.amazon.co.uk/dp/B07TDZVYMY) [**Space Cowboys Asmodee | Sherlock Holmes Consulting Detective: The Thames Murders And Other Cases | Board Game | Ages 14+ | 1-8 Players | 60-120 Minutes Playing Time**Asmodee**£33.64**2,434 rev9y ago](https://www.amazon.co.uk/dp/2370990074) [**Gibsons Sherlock Holmes The Card Game | Mysterious Detective Quick-Play Game | Sherlock Holmes Game for Adults & Kids | Ages 8+ 3+ Players**Gibsons**£10.40**265 rev11y ago](https://www.amazon.co.uk/dp/B00PFL7BNI)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gibsons 221b Baker Street Game**Gibsons**£28.02**4.8★**▲ 270%**](https://www.amazon.co.uk/dp/B07TDZVYMY) [**Gibsons Sherlock Holmes The Card Game | Mysterious Detective Quick-Play Game | Sherlock Holmes Game for Adults & Kids | Ages 8+ 3+ Players**Gibsons**£10.40**4.5★**▲ 68%**](https://www.amazon.co.uk/dp/B00PFL7BNI) [**Space Cowboys Asmodee | Sherlock Holmes Consulting Detective: The Thames Murders And Other Cases | Board Game | Ages 14+ | 1-8 Players | 60-120 Minutes Playing Time**Asmodee**£33.64**4.6★**▲ 11%**](https://www.amazon.co.uk/dp/2370990074) [**Ravensburger Scotland Yard Sherlock Homes Edition Family Strategy Board Game for 2 to 6 Players - Kids and Adults Age 8 Years +**Ravensburger**£17.03**4.5★**— 6%**](https://www.amazon.co.uk/dp/B09T6ZFR56) [**Sherlock Holmes: Consulting Detective - The Baker Street Irregulars Game**Asmodee**£38.31**4.6★**— 0%**](https://www.amazon.co.uk/dp/2370990112)
**~~View all trending →~~**
## **What buyers say about sherlock holmes board game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**69%
*“Fabulous Game”*
**Trivia Games**12%
*“Full of Fun and Laughter”*
**Value For Money**7%
*“it wasnt that expensive”*
**Ease Of Use**7%
*“its easy to use”*
**Quality-Overall**5%
*“Quality is good”*
### **Top return reasons **
**Functionality-Overall**50%
**Weight Heavy**25%
**Size-Overall**25%
## **Common questions**
- **Is sherlock holmes board game profitable to sell on Amazon United Kingdom?**
- The niche generates £3K/yr across 6 tracked products. 90-day search growth is -36.5%. Flapen's verdict: Skip it (26/100).
- **How competitive is the sherlock holmes board game niche?**
- 3 brands and 84 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **When does demand for sherlock holmes board game peak?**
- Demand peaks in Nov–Dec; the busiest month runs 11.5× the quietest.
- **What does it cost to enter the sherlock holmes board game niche?**
- Listings span £10.40–£38.31; the average listing price is £23.47 (sweet spot $15–$100). The average incumbent carries 1,541 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 69 [**bug hunting kits for children**](https://flapen.com/research/uk/toys-games/bug-hunting-kits-for-children)£112K/yr+112.3%**Worth a look**- 69 [**lilo**](https://flapen.com/research/uk/toys-games/lilo)£392K/yr+604.6%**Worth a look**- 69 [**toys for 1 year old boys**](https://flapen.com/research/uk/toys-games/toys-for-1-year-old-boys)£1.9M/yr+8.5%**Launch it**- 70 [**remote control boat**](https://flapen.com/research/uk/toys-games/remote-control-boat)£245K/yr+82.2%**Worth a look**- 70 [**sand pit**](https://flapen.com/research/uk/toys-games/sand-pit)£246K/yr+75.0%**Worth a look**- 71 [**tanning pool**](https://flapen.com/research/uk/toys-games/tanning-pool)£291K/yr>1,000%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/uk/toys-games)