---
title: "Search terms — shaun the sheep - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/shaun-the-sheep/search-terms"
last_updated: "2026-07-31T21:44:01.282Z"
locale: en
meta:
  description: "Niche score 40/100 · £48K/yr market · 162K searches/yr · £12.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £48K/yr market · 162K searches/yr · £12.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — shaun the sheep - Flapen"
---

# **shaun the sheep**

**Skip it**

A small market ($48K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 14Conversion 30Competition 35Returns 96Price range 34Avg price 53Brand share 29Review moat 74Quality gap 70

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****543**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£12.32**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£5.48–£20.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-22.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£48K**

£48K/yr · 162K searches