---
title: "Shaun the Sheep — £48K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/shaun-the-sheep"
last_updated: "2026-07-31T18:48:51.773Z"
locale: en
meta:
description: "Niche score 40/100 · £48K/yr market · 162K searches/yr · £12.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £48K/yr market · 162K searches/yr · £12.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shaun the Sheep — £48K/yr Amazon UK Niche (2026) - Flapen"
---
# **shaun the sheep**
**Skip it**
A small market ($48K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 14Conversion 30Competition 35Returns 96Price range 34Avg price 53Brand share 29Review moat 74Quality gap 70
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****543**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.32**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£5.48–£20.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-22.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£48K**
£48K/yr · 162K searches
According to Flapen's Amazon United Kingdom niche tracking, shaun the sheep is a £48K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shaun the sheep market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£37K–£49K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#1,261**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **47%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**8%**
- AURORA31% - Shaun the Sheep20% - Nici19% - Puckator10% - Doyomtoy8% - Vanilla Underground5% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/uk/toys-games/shaun-the-sheep/trend)
## **Top shaun the sheep search terms**
- **shaun the sheep**123K/yr-19.3%1.2% conv. - **shaun the sheep toy**18K/yr-34.4%5.2% conv. - **shaun the sheep merchandise**10K/yr-28.9%0.7% conv. - **shaun the sheep toys**6K/yr-45.3%2.9% conv. - **shawn the sheep**2K/yr-21.0%1.2% conv. - **sean the sheep**2K/yr-35.9%3.6% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/shaun-the-sheep/search-terms)
## **Top shaun the sheep products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£14K40%£19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shaun the Sheep 61173 8-inch Plush Cuddly Toy Black and White 8in Suitable for Adults and Kids**AURORA**£11.39**4.7★1,185 rev](https://www.amazon.co.uk/dp/B07QXS8D12) [2**Shaun the Sheep Aurora 61174 12In Soft Toy Black and White**Shaun the Sheep**£15.14**4.8★979 rev](https://www.amazon.co.uk/dp/B07R26798Q) [3**NICI Soft Toy Shaun the Sheep 25 cm Sheep Cuddly Toys for Girls Boys & Babies Fluffy Stuffed Animal for Playing Cuddling & Collecting Cosy Plush Animals**Nici**£9.59**4.6★1,569 rev](https://www.amazon.co.uk/dp/B0853S7TF7) [4**Doyomtoy Sheep Pencil Case Cartoon Sheep Zipper Pencil Case Plush Toys Student Stationery Bag Makeup Bag Plush Organizer Zipper Stationery Sup Birthday Gift School Start Gift**Doyomtoy**£11.19**3.9★18 rev](https://www.amazon.co.uk/dp/B0D73QSQDF) [5**AURORA Timmy Shaun the Sheep Soft Toy White**AURORA**£12.90**4.5★361 rev](https://www.amazon.co.uk/dp/B09BFW8Y1W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vanilla Underground Shaun The Sheep Womens Black and Cream Short Sleeve Long Leg Pyjama Set | Cartoon Print Nightwear for Sleep & Relaxation | Retro PJs featuring Shaun**Vanilla Underground**£18.66**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GGYJD4YR) [**Spy × Family Boys T-Shirts 7-16 Yrs 2 Pack Cotton Crew Neck Short Sleeve Tee Tops Soft Summer Boys Clothing Anime Gifts (13-14 Years Black/Burgundy Spy Family)**Get Trend**£13.00**58 rev9mo ago](https://www.amazon.co.uk/dp/B0FVFF1K35) [**Corgi CC81001 Shaun the Sheep - Shaun Quad Bike Die-cast Model for adults 14+ years collectors**Corgi**£16.72**2 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ65ZKT5) [**Puckator Shaun The Sheep Ceramic Shaped Mug - Funny Home Accessories - Cute Gifts for Girlfriend - Large Mugs for Men Women Hot Drinks - Cute Cups Presents - Secret Santa Gift - Cup Set**Puckator**£8.26**3 rev1y ago](https://www.amazon.co.uk/dp/B0DT4MGFBH) [**Doyomtoy Sheep Pencil Case Cartoon Sheep Zipper Pencil Case Plush Toys Student Stationery Bag Makeup Bag Plush Organizer Zipper Stationery Sup Birthday Gift School Start Gift**Doyomtoy**£11.19**18 rev2y ago](https://www.amazon.co.uk/dp/B0D73QSQDF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Spy × Family Boys T-Shirts 7-16 Yrs 2 Pack Cotton Crew Neck Short Sleeve Tee Tops Soft Summer Boys Clothing Anime Gifts (13-14 Years Black/Burgundy Spy Family)**Get Trend**£13.00**4.5★**▲ 442%**](https://www.amazon.co.uk/dp/B0FVFF1K35) [**Corgi CC81001 Shaun the Sheep - Shaun Quad Bike Die-cast Model for adults 14+ years collectors**Corgi**£16.72**3.1★**▲ 392%**](https://www.amazon.co.uk/dp/B0FQ65ZKT5) [**Puckator Shaun The Sheep Ceramic Shaped Mug - Funny Home Accessories - Cute Gifts for Girlfriend - Large Mugs for Men Women Hot Drinks - Cute Cups Presents - Secret Santa Gift - Cup Set**Puckator**£8.26**3.9★**▲ 346%**](https://www.amazon.co.uk/dp/B0DT4MGFBH) [**Vanilla Underground Shaun The Sheep Womens Black and Cream Short Sleeve Long Leg Pyjama Set | Cartoon Print Nightwear for Sleep & Relaxation | Retro PJs featuring Shaun**Vanilla Underground**£18.66**3.5★**▲ 281%**](https://www.amazon.co.uk/dp/B0GGYJD4YR) [**Doyomtoy Sheep Pencil Case Cartoon Sheep Zipper Pencil Case Plush Toys Student Stationery Bag Makeup Bag Plush Organizer Zipper Stationery Sup Birthday Gift School Start Gift**Doyomtoy**£11.19**3.9★**▲ 41%**](https://www.amazon.co.uk/dp/B0D73QSQDF)
**~~View all trending →~~**
## **What buyers say about shaun the sheep**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**37%
*“Very well made”*
**Soft Feel**16%
*“This is the best quality soft toy that I've ever bought”*
**Value For Money**15%
*“price was fair”*
**Size-Overall**12%
*“Good size and value”*
**Fun/Entertainment Experience**7%
*“The toy looks very cute sitting down”*
**Fluffiness**6%
*“fluffy”*
**Advertised Vs Actual Product**3%
*“looks exactly like the cartoon character”*
**Material Quality**1%
*“The white stuff in particular looks wiry to mimic wool but is actually really soft”*
### **What buyers complain about **
**Size-Overall**40%
*“very small”*
**Stitch/Finish/Polish**20%
*“overall stitching coming loose”*
**Value For Money**14%
*“albeit a tad expensive for the size”*
### **Top return reasons **
**Size-Overall**52%
**Functionality-Overall**21%
**Gifting Purpose**6%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**5%
**Durability**3%
**Scratch Resistance**3%
**Print Quality**3%
## **Common questions**
- **Is shaun the sheep profitable to sell on Amazon United Kingdom?**
- The niche generates £48K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the shaun the sheep niche?**
- 9 brands and 85 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in shaun the sheep?**
- Top complaints mined from reviews: Size-Overall, Stitch/Finish/Polish, Value For Money. The return rate is 0.7%.
- **When does demand for shaun the sheep peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the shaun the sheep niche?**
- Listings span £5.48–£20.01; the average listing price is £12.32 (sweet spot $15–$100). The average incumbent carries 543 reviews — the moat a new listing must climb.
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