---
title: "Sequence Board Game Uk — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/sequence-board-game-uk"
last_updated: "2026-07-31T12:08:31.868Z"
locale: en
meta:
description: "Niche score 34/100 · £51K/yr market · 147K searches/yr · £18.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £51K/yr market · 147K searches/yr · £18.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sequence Board Game Uk — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **sequence board game uk**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 22Conversion 23Competition 4Returns 87Price range 79Avg price 85Brand share 0Review moat 23Quality gap 76
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.90**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£10.37–£33.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****8,536.71**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£51K**
£51K/yr · 147K searches
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sequence board game uk is a £51K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sequence board game uk market data**
- **Units sold / yr**
- **13K–15K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£236K–£284K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,009**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **14%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Jax51% - Goliath32% - Enigma17%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/toys-games/sequence-board-game-uk/trend)
## **Top sequence board game uk search terms**
- **sequence board game uk**88K/yr-12.3%6.1% conv. - **sequence**26K/yr-5.6%4.0% conv. - **sequence board game**22K/yr+16.0%3.5% conv. - **sequence game**11K/yr-6.5%4.2% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/sequence-board-game-uk/search-terms)
## **Top sequence board game uk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£8K30%£15K45%£23K60%£30K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Goliath Games Sequence | Five-in-a-row Fun for Everyone! | Family Strategy Game | For 2 or More Players Ages 7+ White**Jax**£13.61**4.8★44,325 rev](https://www.amazon.co.uk/dp/B00000IVAK) [2**Enigma Sequence - The Board Game (GOL7002) Brown**Enigma**£33.33**4.1★490 rev](https://www.amazon.co.uk/dp/B08JHS514F) [3**Goliath Sequence Tour Edition - The Strategic Family Game | For 2-4 Players Ages 7+**Goliath**£11.57**3.2★15 rev](https://www.amazon.co.uk/dp/B07NDQS1RS) [4**Goliath Games Travel Sequence | Five-in-a-row Fun for Everyone! | Family Strategy Game | For 2 or More Players Ages 7+ White Blue and Yellow**Goliath**£10.37**3.7★184 rev](https://www.amazon.co.uk/dp/B07TBH7PMT) [5**Sequence Jumbo Fun Family Strategy Game for 2-12 Players Ages 7+**Jax**£25.68**4.8★5,353 rev](https://www.amazon.co.uk/dp/B00000IVFX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Goliath Sequence Classic**Goliath**£20.57**2,574 rev5y ago](https://www.amazon.co.uk/dp/B093HKJJQD) [**Enigma Sequence - The Board Game (GOL7002) Brown**Enigma**£33.33**490 rev6y ago](https://www.amazon.co.uk/dp/B08JHS514F) [**Goliath Games Travel Sequence | Five-in-a-row Fun for Everyone! | Family Strategy Game | For 2 or More Players Ages 7+ White Blue and Yellow**Goliath**£10.37**184 rev7y ago](https://www.amazon.co.uk/dp/B07TBH7PMT) [**Goliath Sequence Tour Edition - The Strategic Family Game | For 2-4 Players Ages 7+**Goliath**£11.57**15 rev7y ago](https://www.amazon.co.uk/dp/B07NDQS1RS) [**SEQUENCE for Kids - The No Reading Required Strategy Game | Match 4 Symbols in a Row to Win! | Kids Board Games | 2-4 Players Ages 4+**Jax**£17.14**6,816 rev11y ago](https://www.amazon.co.uk/dp/B0072ZN4EA)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Goliath Sequence Tour Edition - The Strategic Family Game | For 2-4 Players Ages 7+**Goliath**£11.57**3.2★**▲ 589%**](https://www.amazon.co.uk/dp/B07NDQS1RS) [**SEQUENCE for Kids - The No Reading Required Strategy Game | Match 4 Symbols in a Row to Win! | Kids Board Games | 2-4 Players Ages 4+**Jax**£17.14**4.8★**▲ 149%**](https://www.amazon.co.uk/dp/B0072ZN4EA) [**Goliath Games Travel Sequence | Five-in-a-row Fun for Everyone! | Family Strategy Game | For 2 or More Players Ages 7+ White Blue and Yellow**Goliath**£10.37**3.7★**▲ 106%**](https://www.amazon.co.uk/dp/B07TBH7PMT) [**Enigma Sequence - The Board Game (GOL7002) Brown**Enigma**£33.33**4.1★**▲ 63%**](https://www.amazon.co.uk/dp/B08JHS514F) [**Goliath Games Sequence | Five-in-a-row Fun for Everyone! | Family Strategy Game | For 2 or More Players Ages 7+ White**Jax**£13.61**4.8★**▼ 30%**](https://www.amazon.co.uk/dp/B00000IVAK)
**~~View all trending →~~**
## **What buyers say about sequence board game uk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**63%
*“Great family game”*
**Ease Of Use**9%
*“Easy”*
**Gifting Purpose**8%
*“Great gift”*
**Quality-Overall**3%
*“Good quality”*
**Instructions/User Manual/Troubleshooting**3%
*“Easy rules to follow”*
**Value For Money**3%
*“Good price”*
**Trivia Games**2%
*“Fabulous family boardgame”*
**Compactness**1%
*“Straightforward and compact game”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**49%
*“No English instructions or rules”*
**Value For Money**11%
*“Bit expensive”*
**Material Quality**8%
*“Cheap plastic and cardboard cut out”*
**Size-Overall**6%
*“I thought it was just a miniature size not a mini version”*
**Advertised Vs Actual Product**4%
*“Board not as pictured”*
### **Top return reasons **
**Advertised Vs Actual Product**48%
**Size-Overall**16%
**Quality-Overall**8%
**Instructions/User Manual/Troubleshooting**6%
**Design-Overall**4%
**Value For Money**3%
**Fun/Entertainment Experience**2%
**Product Condition**2%
**Gifting Purpose**2%
**Shape/Style**2%
## **Common questions**
- **Is sequence board game uk profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 7 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (34/100).
- **How competitive is the sequence board game uk niche?**
- 3 brands and 36 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sequence board game uk?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Value For Money, Material Quality. The return rate is 1.4%.
- **When does demand for sequence board game uk peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the sequence board game uk niche?**
- Listings span £10.37–£33.33; the average listing price is £18.90 (sweet spot $15–$100). The average incumbent carries 8,537 reviews — the moat a new listing must climb.
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