---
title: "Scream Costume — £209K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/scream-costume"
last_updated: "2026-07-31T14:33:59.274Z"
locale: en
meta:
description: "Niche score 43/100 · £209K/yr market · 926K searches/yr · £18.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £209K/yr market · 926K searches/yr · £18.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scream Costume — £209K/yr Amazon UK Niche (2026) - Flapen"
---
# **scream costume**
**Skip it**
Soft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Market size 41Growth 0Conversion 16Competition 47Returns 90Price range 79Avg price 83Brand share 30Review moat 71Quality gap 48
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.35–£42.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****668.45**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£209K**
£209K/yr · 926K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-50.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, scream costume is a £209K/yr Amazon United Kingdom market (926K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scream costume market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£270K–£361K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#2,145**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **35%**
- **Out of stock**
- **27.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**10%**
- Fun World55% - A2ZFD12% - Seaehey9% - Scream7% - jokeshop5% - kinstell3% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -50.4% search growth over the last 90 days.
300K200KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 145.0×
[**Open Trend **](https://flapen.com/research/uk/toys-games/scream-costume/trend)
## **Top scream costume search terms**
- **ghostface costume**181K/yr-54.0%0.8% conv. - **scream costume**202K/yr-54.3%0.8% conv. - **ghost face costumes**82K/yr-40.6%0.7% conv. - **ghost face costume**45K/yr-35.7%0.9% conv. - **ghostface costume kids**37K/yr-40.2%0.6% conv. - **scream costume kids**127K/yr-38.0%0.0% conv. - **scream costume adult**28K/yr-64.7%3.0% conv. - **ghostface robe**12K/yr-64.5%0.8% conv. - **scream outfit**13K/yr-38.1%0.2% conv. - **ghostface cloak**14K/yr-59.4%0.3% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/scream-costume/search-terms)
## **Top scream costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£21K20%£42K30%£63K40%£83K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chaks Adult Scream Fancy Dress Costume Standard**Fun World**£25.35**4.5★3,392 rev](https://www.amazon.co.uk/dp/B0027VT61Y) [2**Fun World Scream Ghost Face Costume**Fun World**£32.44**4.1★181 rev](https://www.amazon.co.uk/dp/B0BYTGWQJQ) [3**Scream Officially Licensed Movie Mask**Scream**£8.96**4.4★1,078 rev](https://www.amazon.co.uk/dp/B01M0PU3WR) [4**Adult Mens Official Scream AGED Ghost Face Costume + Black Gloves + Bloody Blade : Halloween Horror Film Theme Fancy Dress**A2ZFD**£42.11**4.9★16 rev](https://www.amazon.co.uk/dp/B0CF6MRF4R) [5**Black Hooded Cloak Robe Adult Wizard Vampire Knight Cosplay Cape Halloween**Seaehey**£9.88**4.1★112 rev](https://www.amazon.co.uk/dp/B0D4Z33XK4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ghost Face Classic Child Costume Mask Scream Movie Inspired Kids Halloween Accessory Scary Horror Dress-Up Mask for Party Cosplay & Trick-or-Treat**Fun World**£11.37**1 rev5mo ago](https://www.amazon.co.uk/dp/B0DGV6BZP7) [**Adult Scary Movie Ghost Costume Black Scream Halloween Fancy Dress Outfit (Robe Mask With Tongue Gloves & Knife) - One Size**jokeshop**£16.94**11 rev9mo ago](https://www.amazon.co.uk/dp/B0FVVL59M5) [**Ghostface Costume Scream Costume Adult Black Hooded Robe Blood Ghost Face Mask Filled Fake Knife Prop Skeleton Necklace Stickers Halloween Horror Fancy Dress Character Outfit**Satar Refes**£18.76**3 rev1y ago](https://www.amazon.co.uk/dp/B0FD8L5N73) [**Black Hooded Cloak Robe Adult Wizard Vampire Knight Cosplay Cape Halloween**Seaehey**£9.88**112 rev2y ago](https://www.amazon.co.uk/dp/B0D4Z33XK4) [**Black Hooded Cloak Robe Adult Wizard Vampire Knight Cosplay Cape Halloween**Seaehey**£10.93**112 rev2y ago](https://www.amazon.co.uk/dp/B0D4Z4PPB9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Black Hooded Cloak Robe Adult Wizard Vampire Knight Cosplay Cape Halloween**Seaehey**£9.88**4.1★**▲ 880%**](https://www.amazon.co.uk/dp/B0D4Z33XK4) [**Ghost Face Classic Child Costume Mask Scream Movie Inspired Kids Halloween Accessory Scary Horror Dress-Up Mask for Party Cosplay & Trick-or-Treat**Fun World**£11.37**5.0★**▲ 650%**](https://www.amazon.co.uk/dp/B0DGV6BZP7) [**A2ZFD Adult Mens Official Scream Ghost Face Costume + Black Gloves + Bloody Blade : Halloween Fancy Dress 2877WC CS1**A2ZFD**£28.35**5.0★**▲ 604%**](https://www.amazon.co.uk/dp/B0BBRW9B22) [**Ghostface Costume Scream Costume Adult Black Hooded Robe Blood Ghost Face Mask Filled Fake Knife Prop Skeleton Necklace Stickers Halloween Horror Fancy Dress Character Outfit**Satar Refes**£18.76**4.6★**▲ 348%**](https://www.amazon.co.uk/dp/B0FD8L5N73) [**Black Hooded Cloak Robe Adult Wizard Vampire Knight Cosplay Cape Halloween**Seaehey**£10.93**4.1★**▲ 239%**](https://www.amazon.co.uk/dp/B0D4Z4PPB9)
**~~View all trending →~~**
## **What buyers say about scream costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“Great quality and great looking, recommend the product and if you looking for the ghost face mask thats the one you looking for”*
**Advertised Vs Actual Product**17%
*“Did the job”*
**Size-Overall**16%
*“it fits perfectly”*
**Comfort-Overall**10%
*“Comfortable”*
**Collectibles**6%
*“been dying to start a mask collection”*
**Design-Overall**6%
*“The mask design was nice”*
**Durability**3%
*“Durable”*
### **What buyers complain about **
**Size-Overall**25%
*“your chin might not fit perfectly lol”*
**Smell**17%
*“This mask smells banging”*
**Color**17%
*“Blueish hue”*
**Advertised Vs Actual Product**8%
*“Except for, I got the classic Ghostface mask and not the Aged one that is advertised in the product”*
**Comfort-Overall**8%
*“and was uncomfortable. not from here.”*
### **Top return reasons **
**Size-Overall**34%
**Quality-Overall**25%
**Material Quality**15%
**Smell**6%
**Thin**2%
**Feet Fit**2%
**Advertised Vs Actual Product**2%
**Stitch/Finish/Polish**2%
**Length**2%
**Durability**2%
## **Common questions**
- **Is scream costume profitable to sell on Amazon United Kingdom?**
- The niche generates £209K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -50.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the scream costume niche?**
- 10 brands and 43 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in scream costume?**
- Top complaints mined from reviews: Size-Overall, Smell, Color. The return rate is 1.2%.
- **When does demand for scream costume peak?**
- Demand peaks in Oct–Nov; the busiest month runs 145.0× the quietest.
- **What does it cost to enter the scream costume niche?**
- Listings span £8.35–£42.11; the average listing price is £18.03 (sweet spot $15–$100). The average incumbent carries 668 reviews — the moat a new listing must climb.
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