---
title: "Scream Costume Kids — £88K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/scream-costume-kids"
last_updated: "2026-07-31T12:26:01.669Z"
locale: en
meta:
description: "Niche score 35/100 · £88K/yr market · 321K searches/yr · £15.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £88K/yr market · 321K searches/yr · £15.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scream Costume Kids — £88K/yr Amazon UK Niche (2026) - Flapen"
---
# **scream costume kids**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 7Conversion 23Competition 19Returns 95Price range 65Avg price 75Brand share 0Review moat 74Quality gap 53
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.16**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****548.83**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£8.96–£26.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£88K**
£88K/yr · 321K searches
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-36.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, scream costume kids is a £88K/yr Amazon United Kingdom market (321K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 35/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scream costume kids market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£121K–£152K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,674**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **25%**
- **Out of stock**
- **31.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Fun World47% - Rubies37% - Scream7% - Lito Angels Children's Apparel5% - Oddfirm4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.2% search growth over the last 90 days.
100K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 345.7×
[**Open Trend **](https://flapen.com/research/uk/toys-games/scream-costume-kids/trend)
## **Top scream costume kids search terms**
- **ghostface costume kids**37K/yr-40.2%0.6% conv. - **scream costume kids**127K/yr-38.0%0.0% conv. - **ghost face costumes kids**49K/yr-32.5%1.1% conv. - **kids scream costume**40K/yr+12.8%0.5% conv. - **kids ghost face costume**22K/yr-30.4%0.0% conv. - **scream kids costume**10K/yr-14.9%0.8% conv. - **boys scream costume**10K/yr-48.4%0.0% conv. - **scream halloween costume kids**12K/yr-73.9%0.0% conv. - **scream costume kids 12-13**12K/yr-93.9%0.0% conv. - **scream costume kids 9-10**4K/yr-97.6%0.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/scream-costume-kids/search-terms)
## **Top scream costume kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£18K30%£26K40%£35K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rubies Official Howling Ghost Costume -Large Age 8-10 years Halloween**Rubies**£9.96**4.4★1,104 rev](https://www.amazon.co.uk/dp/B000UNZNFE) [2**Child Classic Ghost Face Scream 4 Fancy Dress Halloween Costume Up to 12 Years**Fun World**£26.07**4.7★21 rev](https://www.amazon.co.uk/dp/B005V09X7A) [3**Ghost Face Classic Child Costume Mask Scream Movie Inspired Kids Halloween Accessory Scary Horror Dress-Up Mask for Party Cosplay & Trick-or-Treat**Fun World**£11.37**5.0★1 rev](https://www.amazon.co.uk/dp/B0DGV6BZP7) [4**Rubies Official Howling Ghost Costume - Medium (5-7 Years) Halloween**Rubies**£9.76**4.4★1,104 rev](https://www.amazon.co.uk/dp/B000GWF62Y) [5**Fun World Costumes Ghost Face with Knife Mask Accessory (Costume)**Fun World**£10.63**4.4★467 rev](https://www.amazon.co.uk/dp/B004UC55DQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ghost Face Classic Child Costume Mask Scream Movie Inspired Kids Halloween Accessory Scary Horror Dress-Up Mask for Party Cosplay & Trick-or-Treat**Fun World**£11.37**1 rev5mo ago](https://www.amazon.co.uk/dp/B0DGV6BZP7) [**Hooded Cloak Long Robe Medieval Vampire Wizard Knight Cosplay Costume Kids**Oddfirm**£9.01**9 rev1y ago](https://www.amazon.co.uk/dp/B0DWSWW9FP) [**Lito Angels Girls Nun Costume Black Age 8-9 Years**Lito Angels Children's Apparel**£23.56**28 rev1y ago](https://www.amazon.co.uk/dp/B0DQBNBN5N) [**Fun World Scream VI 6 Aged Ghost Face Mask**Fun World**£14.95**1,220 rev3y ago](https://www.amazon.co.uk/dp/B0C4BYW8CN) [**Kids Scream Aged Ghostface Medium**Fun World**£26.09**172 rev3y ago](https://www.amazon.co.uk/dp/B0BXZ541V3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hooded Cloak Long Robe Medieval Vampire Wizard Knight Cosplay Costume Kids**Oddfirm**£9.01**3.8★**▲ 1000%**](https://www.amazon.co.uk/dp/B0DWSWW9FP) [**Lito Angels Girls Nun Costume Black Age 8-9 Years**Lito Angels Children's Apparel**£23.56**4.2★**▲ 1000%**](https://www.amazon.co.uk/dp/B0DQBNBN5N) [**Ghost Face Classic Child Costume Mask Scream Movie Inspired Kids Halloween Accessory Scary Horror Dress-Up Mask for Party Cosplay & Trick-or-Treat**Fun World**£11.37**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0DGV6BZP7) [**Child Classic Ghost Face Scream 4 Fancy Dress Halloween Costume Up to 12 Years**Fun World**£26.07**4.7★**▲ 417%**](https://www.amazon.co.uk/dp/B005V09X7A) [**Fun World Scream VI 6 Aged Ghost Face Mask**Fun World**£14.95**4.5★**▲ 244%**](https://www.amazon.co.uk/dp/B0C4BYW8CN)
**~~View all trending →~~**
## **What buyers say about scream costume kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“This mask is good quality and looks amazing”*
**Advertised Vs Actual Product**28%
*“Perfect as expected”*
**Size-Overall**17%
*“it fits perfectly”*
**Collectibles**11%
*“been dying to start a mask collection”*
### **What buyers complain about **
**Size-Overall**25%
*“your chin might not fit perfectly lol”*
**Comfort-Overall**25%
*“and was uncomfortable. not from here.”*
### **Top return reasons **
**Size-Overall**55%
**Smell**18%
**Quality-Overall**9%
**Advertised Vs Actual Product**9%
**Durability**9%
## **Common questions**
- **Is scream costume kids profitable to sell on Amazon United Kingdom?**
- The niche generates £88K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.2%. Flapen's verdict: Skip it (35/100).
- **How competitive is the scream costume kids niche?**
- 5 brands and 35 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in scream costume kids?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall. The return rate is 0.9%.
- **When does demand for scream costume kids peak?**
- Demand peaks in Oct–Nov; the busiest month runs 345.7× the quietest.
- **What does it cost to enter the scream costume kids niche?**
- Listings span £8.96–£26.09; the average listing price is £15.16 (sweet spot $15–$100). The average incumbent carries 549 reviews — the moat a new listing must climb.
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