---
title: "Trend — scratch art for kids - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/scratch-art-for-kids/trend"
last_updated: "2026-07-31T21:10:01.584Z"
locale: en
meta:
  description: "Niche score 53/100 · £185K/yr market · 416K searches/yr. Prices mostly outside the sweet spot ($3.44–$15.61) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £185K/yr market · 416K searches/yr. Prices mostly outside the sweet spot ($3.44–$15.61) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — scratch art for kids - Flapen"
---

# **scratch art for kids**

**Worth a look**

Shows low returns (0.5%), but prices mostly outside the sweet spot ($3.44–$15.61) keeps it on the watch list.

Market size 37Growth 16Conversion 63Competition 77Returns 98Price range 5Avg price 22Brand share 90Review moat 59Quality gap 42

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,151.05**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£185K**

£185K/yr · 416K searches

**Avg price**

**Bad****£8.04**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-17.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.44–£15.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")