---
title: "Search terms — scrabble - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/scrabble/search-terms"
last_updated: "2026-07-31T13:43:24.309Z"
locale: en
meta:
  description: "Niche score 52/100 · £758K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £758K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — scrabble - Flapen"
---

# **scrabble**

**Worth a look**

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 71Growth 14Conversion 60Competition 17Returns 96Price range 88Avg price 95Brand share 0Review moat 79Quality gap 82

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£28.85**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£9.35–£78.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****413.7**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£758K**

£758K/yr · 501K searches

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-22.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand