---
title: "Scarecrow Costume — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/scarecrow-costume"
last_updated: "2026-07-31T13:01:42.560Z"
locale: en
meta:
description: "Niche score 46/100 · £51K/yr market · 98K searches/yr · £18.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £51K/yr market · 98K searches/yr · £18.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scarecrow Costume — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **scarecrow costume**
**Skip it**
Soft demand (-75.2% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 0Conversion 36Competition 62Returns 45Price range 78Avg price 84Brand share 82Review moat 92Quality gap 60
**Review moat**
**Great****158.89**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£18.52**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****£5.87–£49.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£51K**
£51K/yr · 98K searches
**Growth**
**Bad****-75.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, scarecrow costume is a £51K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Mar–Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scarecrow costume market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£28K–£37K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#2,534**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **74%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**53%**
Top 20: 97%
**Top-5 click share**
**48%**
Top 20: 86%
**Open market**
**38%**
- I LOVE FANCY DRESS11% - Horolam11% - UxClishe10% - Morph10% - amscan10% - MUNSKT10%
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -75.2% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 22.7×
[**Open Trend **](https://flapen.com/research/uk/toys-games/scarecrow-costume/trend)
## **Top scarecrow costume search terms**
- **scarecrow costume**59K/yr-60.5%2.1% conv. - **scarecrow costume kids**13K/yr-88.2%2.4% conv. - **scarecrow costume adult**10K/yr-87.7%3.5% conv. - **kids scarecrow costume**6K/yr-77.3%1.6% conv. - **scarecrow accessories**5K/yr-81.1%5.3% conv. - **scarecrow costume women**6K/yr-75.3%1.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/scarecrow-costume/search-terms)
## **Top scarecrow costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Horolam 7PCS Scarecrow Costume Accessories Straw Set and Scarecrow Hat for Adult for World Book Day Cosplay Dress Up**Horolam**£11.47**4.5★206 rev](https://www.amazon.co.uk/dp/B0F5MF9NN5) [2**UxClishe 8Pcs Scarecrow Costume Accessories Set for Adults Fancy Dress Sets with Hat Neck Arms Ankles Face Decals Rope Belt for Halloween Cosplay World Book Day Fall Festival Party Kit**UxClishe**£9.16**0.0★0 rev](https://www.amazon.co.uk/dp/B0GRZJCCVS) [3**amscan Scarecrow Mens Fancy Dress Halloween Fairytale Book Week Adults Costume Outfit (Standard Size)**amscan**£32.79**4.3★401 rev](https://www.amazon.co.uk/dp/B00QQQWJPG) [4**MUNSKT 6PCS Scarecrow Costume Accessories - 1 Scarecrow Hat + 1 Neck Straw Piece + 2 Wrist Cuffs + 2 Ankle Cuffs Adjustable Velcro for Adult Cosplay Halloween Christmas Dress Up**MUNSKT**£8.23**4.0★4 rev](https://www.amazon.co.uk/dp/B0G1YDL9LW) [5**Kids Scarecrow Costume - Large - Brown Top & Green Trousers With Faux Straw - Kids World Book Day Book Week Fancy Dress Costume**I LOVE FANCY DRESS**£15.41**4.6★135 rev](https://www.amazon.co.uk/dp/B01MYB93QL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AYYOHON Scarecrow Costume Men Green Shirt Red Pants Hood Witch Hat Ropes Straw Wizard Kit for Halloween Cosplay Outfits 2XL**AYYOHON**£49.96**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1RTQC85) [**UxClishe 8Pcs Scarecrow Costume Accessories Set for Adults Fancy Dress Sets with Hat Neck Arms Ankles Face Decals Rope Belt for Halloween Cosplay World Book Day Fall Festival Party Kit**UxClishe**£9.16**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GRZJCCVS) [**MUNSKT 6PCS Scarecrow Costume Accessories - 1 Scarecrow Hat + 1 Neck Straw Piece + 2 Wrist Cuffs + 2 Ankle Cuffs Adjustable Velcro for Adult Cosplay Halloween Christmas Dress Up**MUNSKT**£8.23**4 rev8mo ago](https://www.amazon.co.uk/dp/B0G1YDL9LW) [**WaaRiuQ Scarecrow Costume 7-Piece Set with Scarecrow Hat and Straw Accessories for Halloween Role-Playing Themed Parties and Harvest Festivals**WaaRiuQ**£10.72**3 rev10mo ago](https://www.amazon.co.uk/dp/B0FSSYKP6B) [**4PCS Kids Boys Scarecrow Costume with Straw Hat Farmer Cosplay Outfit Accessories Fancy Halloween Party Dress Up (Small)**AENEY**£16.43**4 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ55ZG87)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AYYOHON Scarecrow Costume Men Green Shirt Red Pants Hood Witch Hat Ropes Straw Wizard Kit for Halloween Cosplay Outfits 2XL**AYYOHON**£49.96**0.0★**▲ 707%**](https://www.amazon.co.uk/dp/B0H1RTQC85) [**UxClishe 8Pcs Scarecrow Costume Accessories Set for Adults Fancy Dress Sets with Hat Neck Arms Ankles Face Decals Rope Belt for Halloween Cosplay World Book Day Fall Festival Party Kit**UxClishe**£9.16**0.0★**▲ 499%**](https://www.amazon.co.uk/dp/B0GRZJCCVS) [**MUNSKT 6PCS Scarecrow Costume Accessories - 1 Scarecrow Hat + 1 Neck Straw Piece + 2 Wrist Cuffs + 2 Ankle Cuffs Adjustable Velcro for Adult Cosplay Halloween Christmas Dress Up**MUNSKT**£8.23**4.0★**▲ 376%**](https://www.amazon.co.uk/dp/B0G1YDL9LW) [**Morph Kids Scarecrow Costume for Girls - Creepy Scarecrow Outfit for Little Girls - Halloween Dress-Up Fun Large**Morph**£21.51**4.6★**▲ 182%**](https://www.amazon.co.uk/dp/B0BXB9BVTD) [**amscan Scarecrow Mens Fancy Dress Halloween Fairytale Book Week Adults Costume Outfit (Standard Size)**amscan**£32.79**4.3★**▲ 106%**](https://www.amazon.co.uk/dp/B00QQQWJPG)
**~~View all trending →~~**
## **What buyers say about scarecrow costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Good sizing”*
**Value For Money**23%
*“Did the job for a reasonable price”*
**Quality-Overall**17%
*“In general a well made product”*
**Advertised Vs Actual Product**13%
*“appearance as per advert”*
**Comfort-Overall**6%
*“comfortable to wear throguhout the night”*
**Ease Of Use**6%
*“Was easy to put on”*
**Fun/Entertainment Experience**6%
*“Fun”*
**Strength**4%
*“Hat made of sturdy felt”*
### **What buyers complain about **
**Size-Overall**100%
*“the hat doesn't even fit my 5 year old”*
### **Top return reasons **
**Size-Overall**79%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Value For Money**2%
**Advertised Vs Actual Product**2%
**Material Quality**2%
**Stitch/Finish/Polish**2%
**Durability**1%
**Shoulder Fit**1%
**Color**1%
## **Common questions**
- **Is scarecrow costume profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 35 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -75.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the scarecrow costume niche?**
- 24 brands and 41 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in scarecrow costume?**
- Top complaints mined from reviews: Size-Overall. The return rate is 3.4%.
- **When does demand for scarecrow costume peak?**
- Demand peaks in Mar–Sep–Oct–Nov; the busiest month runs 22.7× the quietest.
- **What does it cost to enter the scarecrow costume niche?**
- Listings span £5.87–£49.96; the average listing price is £18.52 (sweet spot $15–$100). The average incumbent carries 159 reviews — the moat a new listing must climb.
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