---
title: "Rubiks Race — £11K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/rubiks-race"
last_updated: "2026-07-31T15:35:43.983Z"
locale: en
meta:
description: "Niche score 30/100 · £11K/yr market · 8K searches/yr · £10.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · £11K/yr market · 8K searches/yr · £10.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rubiks Race — £11K/yr Amazon UK Niche (2026) - Flapen"
---
# **rubiks race**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 18Conversion 96Competition 0Returns 87Price range 0Avg price 35Brand share 0Review moat 58Quality gap 42
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,198.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.20**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-14.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£11K**
£11K/yr · 8K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£8.13–£11.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rubiks race is a £11K/yr Amazon United Kingdom market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rubiks race market data**
- **Units sold / yr**
- **750–1K**
- avg 100–250/product
- **Revenue / yr**
- **£8K–£10K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#467**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Rubik's76% - EACHHAHA24%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -14.5% search growth over the last 90 days.
2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 10.2×
[**Open Trend **](https://flapen.com/research/uk/toys-games/rubiks-race/trend)
## **Top rubiks race products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£2K40%£4K60%£7K80%£9K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rubiks Race (Refresh)**Rubik's**£11.27**4.7★591 rev](https://www.amazon.co.uk/dp/B0BQQLLMBR) [2**EACHHAHA Race Magic Block Board Game - Genius Square Sequence Puzzles for Boys and Girls 5+**EACHHAHA**£8.13**4.3★1,348 rev](https://www.amazon.co.uk/dp/B089MYYLLK) [3**Rubiks Race Classic Fast-Paced Strategy Sequence Board Game Ultimate Face to Face Two-Player Game**Rubik's**£11.19**4.5★1,657 rev](https://www.amazon.co.uk/dp/B0BJ2D2GXX)
### **Newest**
by launch date
[**Rubiks Race (Refresh)**Rubik's**£11.27**591 rev3y ago](https://www.amazon.co.uk/dp/B0BQQLLMBR) [**Rubiks Race Classic Fast-Paced Strategy Sequence Board Game Ultimate Face to Face Two-Player Game**Rubik's**£11.19**1,657 rev3y ago](https://www.amazon.co.uk/dp/B0BJ2D2GXX) [**EACHHAHA Race Magic Block Board Game - Genius Square Sequence Puzzles for Boys and Girls 5+**EACHHAHA**£8.13**1,348 rev6y ago](https://www.amazon.co.uk/dp/B089MYYLLK)
### **Trending**
90-day click momentum
[**Rubiks Race (Refresh)**Rubik's**£11.27**4.7★**▲ 524%**](https://www.amazon.co.uk/dp/B0BQQLLMBR) [**EACHHAHA Race Magic Block Board Game - Genius Square Sequence Puzzles for Boys and Girls 5+**EACHHAHA**£8.13**4.3★**— 4%**](https://www.amazon.co.uk/dp/B089MYYLLK) [**Rubiks Race Classic Fast-Paced Strategy Sequence Board Game Ultimate Face to Face Two-Player Game**Rubik's**£11.19**4.5★**▼ 84%**](https://www.amazon.co.uk/dp/B0BJ2D2GXX)
## **What buyers say about rubiks race**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**25%
*“This is such a fun game”*
**Gifting Purpose**25%
*“Got as a Christmas gift for my daughter”*
**Value For Money**17%
*“Good value for money”*
**Size-Overall**17%
*“Not too big when all folded up as well so easy to travel with if needed”*
**Assembly/Installation**17%
*“Easy to set up and start playing and fun for the whole family”*
### **What buyers complain about **
**Durability**50%
*“broke after a few uses”*
**Design-Overall**25%
*“Could have been designed better”*
**Unsustainable Design**25%
*“Could have been designed better”*
### **Top return reasons **
**Defective Material/Parts**27%
**Gifting Purpose**19%
**Size-Overall**15%
**Unsustainable Design**8%
**Functionality-Overall**8%
**Adhesion/Stickiness**8%
**Quality-Overall**8%
**Degree Of Motion**8%
## **Common questions**
- **Is rubiks race profitable to sell on Amazon United Kingdom?**
- The niche generates £11K/yr across 3 tracked products. 90-day search growth is -14.5%. Flapen's verdict: Skip it (30/100).
- **How competitive is the rubiks race niche?**
- 2 brands and 22 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rubiks race?**
- Top complaints mined from reviews: Durability, Design-Overall, Unsustainable Design. The return rate is 1.4%.
- **When does demand for rubiks race peak?**
- Demand peaks in Nov–Dec; the busiest month runs 10.2× the quietest.
- **What does it cost to enter the rubiks race niche?**
- Listings span £8.13–£11.27; the average listing price is £10.20 (sweet spot $15–$100). The average incumbent carries 1,199 reviews — the moat a new listing must climb.
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