---
title: "Roblox Plush — £16K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/roblox-plush"
last_updated: "2026-07-31T16:37:16.254Z"
locale: en
meta:
description: "Niche score 52/100 · £16K/yr market · 89K searches/yr · £10.58 avg price. A small market ($16K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £16K/yr market · 89K searches/yr · £10.58 avg price. A small market ($16K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Roblox Plush — £16K/yr Amazon UK Niche (2026) - Flapen"
---
# **roblox plush**
**Worth a look**
Shows a thin review moat (69 avg reviews), but a small market ($16K/yr) keeps it on the watch list.
Market size 4Growth 10Conversion 22Competition 86Returns 97Price range 15Avg price 38Brand share 90Review moat 97Quality gap 84
**Review moat**
**Incredible****69.1**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.58**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£4.30–£16.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-29.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£16K**
£16K/yr · 89K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, roblox plush is a £16K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **roblox plush market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£16K–£21K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#1,732**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **60%**
- **Out of stock**
- **22.4%**
- **Avg brand age**
- **20 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**45%**
Top 20: 89%
**Top-5 click share**
**29%**
Top 20: 70%
**Open market**
**49%**
- Pianocean12% - NTGFU10% - Kouipoie9% - OUKEYI9% - PhatMojo6% - PQKL-party5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.7% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/uk/toys-games/roblox-plush/trend)
## **Top roblox plush search terms**
- **roblox plush**33K/yr-43.8%1.1% conv. - **roblox plushies**18K/yr-2.8%1.3% conv. - **doors roblox**10K/yr-3.0%0.5% conv. - **roblox teddy**8K/yr-23.2%1.3% conv. - **doors plushies**5K/yr+15.3%0.2% conv. - **roblox doors**6K/yr-17.7%0.6% conv. - **doors plush**3K/yr+37.7%1.2% conv. - **doors roblox plush**4K/yr-78.6%0.8% conv. - **roblox doors plush**2K/yr-14.6%1.5% conv. - **roblox doors toys**835/yr+38.3%0.6% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/roblox-plush/search-terms)
## **Top roblox plush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4916%£9839%£1K12%£2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kouipoie 99 Nights In The Forest Plush Toy The Deer Villain Collectible Soft Toy Game-Inspired Stuffed Animal For Kids & Adults Cuddly Plushie Gift For Christmas Halloween & Birthdays. (Roblox Noob)**Kouipoie**£12.03**4.4★124 rev](https://www.amazon.co.uk/dp/B0FSKGP5R4) [2**OUKEYI 13.3 Doors Plush Figure Doors from Rainbow Plushies Soft Game Monster Stuffed Doll Halloween for Boys Girls (Figure Doors)**OUKEYI**£8.76**4.2★68 rev](https://www.amazon.co.uk/dp/B0BZDRHNR2) [3**Pianocean Plüschspielzeug gefüllte Plüschpuppen Plush Toy Stuffed Plush Doll Cute Cartoon Collectible Home Decoration Birthday Gift for Children Boys and Girls**Pianocean**£6.74**5.0★1 rev](https://www.amazon.co.uk/dp/B0GGZMPTN8) [4**PQKL-party roblx 38cm Plushies Roblx Dolls Stuffed Cartoon Dolls for Anime Fans**PQKL-party**£11.77**4.7★28 rev](https://www.amazon.co.uk/dp/B0DR8BY5DD) [5**Benolls Roblox Doors Figure Plush Doors Roblox plush Doors Figure Rainbow Plush Toy Friends Plushies Stuffing Toy Horror Doll Stuffed Black Plushy Anime Filling for Girls Boys**Benolls**£9.61**4.5★707 rev](https://www.amazon.co.uk/dp/B0BYZT7CGK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**99 Nights in the Forest Deer Plush Toy (14.8 Inch) |Game-Inspired Villain Stuffed Animal | Soft Roblox Plushies for Kids & Adults | Gift for Christmas Birthday Halloween**SiumPklay**£11.62**9 rev1mo ago](https://www.amazon.co.uk/dp/B0G38T3PB6) [**Roblx Backpack School Bag Boys Teen- Roblx Rucksack with Adjustable Shoulder Straps Students Schoolbag Anime Book Bags Kids Schoolbag Backpack Gifts for Game Fans Children Lightweight High Capacity**NTGFU**£10.53**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GVYGB56W) [**Pianocean Plüschspielzeug gefüllte Plüschpuppen Plush Toy Stuffed Plush Doll Cute Cartoon Collectible Home Decoration Birthday Gift for Children Boys and Girls**Pianocean**£6.74**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GGZMPTN8) [**Pianocean Plüschspielzeug Gefüllte Plüschpuppen Plush Toy Stuffed Plush Doll Cute Cartoon Collectible Home Decoration Birthday Gift for Children Boys and Girls**Pianocean**£6.65**14 rev5mo ago](https://www.amazon.co.uk/dp/B0GGZJQGT1) [**99 Nights in the Forest - Blind Box Collectible Plush Assortment - Series 1 - Includes DLC Code Redeemable on Roblox - Stuffed Animal Plush Toys - Officially Licensed by PhatMojo**PhatMojo**£8.86**17 rev5mo ago](https://www.amazon.co.uk/dp/B0GPR9DH3T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scratch Art Ltalian Brain-Teasing Toy | Tralalero Tralala Plush Toy | Cute Ltalian Shark Imagination Teddy Stuffed Plush Toy. The Best Gift For Boys And Girls On Childrens Day (Spyder Sammy)**Scratch Art**£9.45**3.7★**▲ 330%**](https://www.amazon.co.uk/dp/B0GF8DLQJW) [**Roblx Backpack School Bag Boys Teen- Roblx Rucksack with Adjustable Shoulder Straps Students Schoolbag Anime Book Bags Kids Schoolbag Backpack Gifts for Game Fans Children Lightweight High Capacity**NTGFU**£10.53**3.3★**▲ 325%**](https://www.amazon.co.uk/dp/B0GVYGB56W) [**Roblx Backpack School Bag Boys Teen- Anime School Rucksack with Adjustable Shoulder Straps 3d Printed Book Bags Childrens Schoolbag Waterproof Backpack for 3-12 Years Gamers Gifts Hiking Travel**NTGFU**£14.32**3.7★**▲ 319%**](https://www.amazon.co.uk/dp/B0FS1CGFRC) [**Pianocean Plüschspielzeug Gefüllte Plüschpuppen Plush Toy Stuffed Plush Doll Cute Cartoon Collectible Home Decoration Birthday Gift for Children Boys and Girls**Pianocean**£6.65**3.4★**▲ 247%**](https://www.amazon.co.uk/dp/B0GGZJQGT1) [**CavspkArt Steal a Brainrot Cute Games Plush - Spyder Sammy Plush Cartoon Figures Pillow Brainrot Plush Stuffed Animals Gifts for Fans Kids Adults Home Decor (A4)**CavspkArt**£10.29**3.9★**▲ 243%**](https://www.amazon.co.uk/dp/B0GJ4SBFKT)
**~~View all trending →~~**
## **What buyers say about roblox plush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Good quality”*
**Gifting Purpose**23%
*“Good gift”*
**Value For Money**14%
*“Good value for money”*
**Size-Overall**11%
*“Decent size”*
**Advertised Vs Actual Product**9%
*“product came as expected”*
**Fun/Entertainment Experience**9%
*“The designs are fun”*
**Design-Overall**3%
*“Very sweet designs and popular”*
**Soft Feel**3%
*“soft”*
**Collectibles**2%
*“Much loved addition to grandsons collection”*
**Fluffiness**1%
*“Cute set, just needed a little fluffing”*
### **What buyers complain about **
**Quality-Overall**28%
*“quality not brilliant mainly due to vacuum packing”*
**Value For Money**28%
*“Not worth the price for what you get”*
**Stitch/Finish/Polish**11%
*“stitching coming apart”*
**Size-Overall**11%
*“Small size”*
**Durability**11%
*“The owl split after a short time same day i received”*
**Advertised Vs Actual Product**11%
*“Different from advertised picture”*
### **Top return reasons **
**Quality-Overall**31%
**Stitch/Finish/Polish**21%
**Size-Overall**17%
**Gifting Purpose**8%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**4%
**Shape/Style**3%
**Strength**2%
**Durability**1%
**Length**1%
## **Common questions**
- **Is roblox plush profitable to sell on Amazon United Kingdom?**
- The niche generates £16K/yr across 48 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the roblox plush niche?**
- 33 brands and 64 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in roblox plush?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Stitch/Finish/Polish. The return rate is 0.6%.
- **When does demand for roblox plush peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the roblox plush niche?**
- Listings span £4.30–£16.93; the average listing price is £10.58 (sweet spot $15–$100). The average incumbent carries 69 reviews — the moat a new listing must climb.
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