---
title: "Ring Toss Game — £37K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/ring-toss-game"
last_updated: "2026-07-31T12:57:24.705Z"
locale: en
meta:
description: "Niche score 59/100 · £37K/yr market · 58K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £37K/yr market · 58K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ring Toss Game — £37K/yr Amazon UK Niche (2026) - Flapen"
---
# **ring toss game**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 9Growth 89Conversion 61Competition 53Returns 96Price range 42Avg price 50Brand share 64Review moat 77Quality gap 60
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+94.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****468**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£12.01**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.21–£21.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£37K**
£37K/yr · 58K searches
According to Flapen's Amazon United Kingdom niche tracking, ring toss game is a £37K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ring toss game market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£36K–£48K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 95%
**Open market**
**28%**
- Eocolz24% - JacJoe All Pro12% - WOFEU12% - Toyrific10% - Grasshopper Games8% - Jaques of London5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +94.6% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/toys-games/ring-toss-game/trend)
## **Top ring toss game search terms**
- **ring toss**20K/yr+100.3%4.1% conv. - **ring toss game**20K/yr+86.4%4.2% conv. - **hoopla**6K/yr+95.0%2.5% conv. - **hoopla ring toss game**5K/yr+129.0%4.6% conv. - **ring toss game for kids**5K/yr+83.9%4.0% conv. - **ring toss games**3K/yr+62.7%2.8% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/ring-toss-game/search-terms)
## **Top ring toss game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£7K30%£11K40%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eocolz 3 in 1 Carnival Games Set Soft Plastic Cones Bean Bags Ring Toss Games for Kids Birthday Party Outdoor Games Supplies 32 Pcs Combo Set**Eocolz**£14.49**4.6★2,577 rev](https://www.amazon.co.uk/dp/B07PQCKZSZ) [2**Toyrific Quoits Set Plastic Ring Toss Game for Kids Outdoor Use**Toyrific**£5.21**4.0★2,841 rev](https://www.amazon.co.uk/dp/B00CJ8IVUM) [3**Grasshopper Games | Ring Toss Game Wooden Garden Game Set Interactive Outdoor Game for Kids and Adults**Grasshopper Games**£12.05**4.3★88 rev](https://www.amazon.co.uk/dp/B0CV41H59D) [4**wooden Ring Toss Games Premium Quoits Garden Game Set Throwing Tossing Game (Modern)**JacJoe All Pro**£12.87**4.6★53 rev](https://www.amazon.co.uk/dp/B0DMFB636Z) [5**WOFEU Ring Toss Game for Kids Garden Games**WOFEU**£9.03**4.0★271 rev](https://www.amazon.co.uk/dp/B0D8378HFH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**38 Pcs Ring Toss Game Set for Outdoor & Indoor Fun Party Games for Adults Colorful Tossing Toys for Backyard Active Play. Suitable for people aged 14 or above.**Novastream**£6.33**6 rev6mo ago](https://www.amazon.co.uk/dp/B0GJPTB6NJ) [**38 Pcs Ring Toss Activity Set Colourful Throwing Target Kit Indoor & Outdoor Leisure Group Game for Adults**KSVFTB**£7.13**0 rev7mo ago](https://www.amazon.co.uk/dp/B0GCDNDB26) [**Cheerful Children Toys Jumbo Kids Dart Board Set (Dinosaur-2 73cm)**Cheerful Children Toys**£8.56**209 rev11mo ago](https://www.amazon.co.uk/dp/B0FBS72Q8X) [**Wooden Quoits Ring Toss Game -Throwing Game set with Carry Bag (10 x Rope Rings)**Jac & Mok**£18.67**39 rev1y ago](https://www.amazon.co.uk/dp/B0FKBC7ZJX) [**Lekabee Ring Toss Game for Kids**Lekabee**£7.22**48 rev1y ago](https://www.amazon.co.uk/dp/B0FBM9Y99Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WOFEU 12 Piece Plastic Toss Rings Toys-7inch**WOFEU**£7.66**4.5★**▲ 68%**](https://www.amazon.co.uk/dp/B0D7HVY9C6) [**WOFEU 12 Piece Plastic Toss Rings Toys-4.7inch**WOFEU**£7.00**4.5★**▲ 61%**](https://www.amazon.co.uk/dp/B0D7HTWXVQ) [**38 Pcs Ring Toss Game Set for Outdoor & Indoor Fun Party Games for Adults Colorful Tossing Toys for Backyard Active Play. Suitable for people aged 14 or above.**Novastream**£6.33**4.6★**▲ 59%**](https://www.amazon.co.uk/dp/B0GJPTB6NJ) [**31 PCS Outdoor Carnival Games 3 in 1 Bean Bag Ring Toss Games for Kids Birthday Party Plastic Soft Cones Yard Lawn Game for Family Party**Alyoen**£12.91**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B089PVVKT5) [**wooden Ring Toss Games Premium Quoits Garden Game Set Throwing Tossing Game (Large)**JacJoe All Pro**£21.98**4.6★**▲ 49%**](https://www.amazon.co.uk/dp/B0DMF7247X)
**~~View all trending →~~**
## **What buyers say about ring toss game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**38%
*“Fun for the family”*
**Quality-Overall**18%
*“Very well made”*
**Value For Money**9%
*“Great value for money”*
**Color**4%
*“the colours are bright”*
**Advertised Vs Actual Product**4%
*“Does the job”*
**Ease Of Use**3%
*“Handy”*
**Portability**2%
*“I really like that they have included a carry bag which makes transporting”*
**Weight Light**2%
*“lightweight everything feels”*
**Size-Overall**2%
*“Good size”*
**Suitable For Indoor**2%
*“Good for both outdoors and indoors, and for friends and family gathering”*
### **What buyers complain about **
**Strength**18%
*“flimsy”*
**Size-Overall**17%
*“smaller than the original rings that came with my quoits set”*
**Quality-Overall**15%
*“Poor quality control”*
**Durability**6%
*“damaged after a few uses”*
**Defective Material/Parts**6%
*“The product has damage”*
**Assembly/Installation**4%
*“It was difficult to put together”*
**Product Condition**4%
*“Used package”*
**Wood Quality**2%
*“Hook broke off in wood when trying to assemble”*
**Eco Friendliness**2%
*“Can't comment on sustainability”*
**Mounting**2%
*“also 3 of the pegs don't screw in properly”*
### **Top return reasons **
**Size-Overall**41%
**Quality-Overall**16%
**Defective Material/Parts**9%
**Strength**6%
**Durability**3%
**Functionality-Overall**3%
**Assembly/Installation**3%
**Advertised Vs Actual Product**2%
**Value For Money**2%
**Gifting Purpose**2%
## **Common questions**
- **Is ring toss game profitable to sell on Amazon United Kingdom?**
- The niche generates £37K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +94.6%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the ring toss game niche?**
- 18 brands and 29 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in ring toss game?**
- Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.8%.
- **When does demand for ring toss game peak?**
- Demand peaks in Jul–Aug–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the ring toss game niche?**
- Listings span £5.21–£21.98; the average listing price is £12.01 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.
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