---
title: "Reward Chart — £232K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/reward-chart"
last_updated: "2026-07-31T13:40:37.453Z"
locale: en
meta:
description: "Niche score 56/100 · £232K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £232K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Reward Chart — £232K/yr Amazon UK Niche (2026) - Flapen"
---
# **reward chart**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 44Growth 21Conversion 60Competition 78Returns 98Price range 42Avg price 24Brand share 71Review moat 79Quality gap 42
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****424.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£232K**
£232K/yr · 520K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.02–£24.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.62**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, reward chart is a £232K/yr Amazon United Kingdom market (520K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 56/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reward chart market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **£216K–£259K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**62%**
Top 20: 96%
**Top-5 click share**
**37%**
Top 20: 84%
**Open market**
**32%**
- Thboxes24% - khlerox17% - Gifts and Temptations9% - Navoys6% - Lemicin6% - House of Card & Paper5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.
18K13KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/toys-games/reward-chart/trend)
## **Top reward chart search terms**
- **reward chart**179K/yr-11.1%4.1% conv. - **behaviour charts for children**51K/yr+2.3%3.5% conv. - **sticker chart**46K/yr-5.9%5.4% conv. - **reward charts for children behaviour**42K/yr-5.9%3.3% conv. - **star chart**28K/yr+3.0%5.2% conv. - **sticker chart for children behaviour**22K/yr-6.6%5.1% conv. - **star chart for children behaviour**19K/yr+5.0%5.2% conv. - **magnetic reward chart**17K/yr-1.0%2.4% conv. - **reward charts for children**18K/yr-10.9%3.1% conv. - **kids reward chart**20K/yr-30.7%3.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/reward-chart/search-terms)
## **Top reward chart products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£7K6%£14K9%£21K12%£28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Magnetic Reward Chart for Kids at Home Behavior Chart Pad with 26 Chore Charts 1680 Star Stickers 84 Motivational Stickers to Motivate Responsibility & Good Habits (Unicorn)**khlerox**£5.99**4.6★533 rev](https://www.amazon.co.uk/dp/B0D1TC2HK7) [2**Reward Chart & Habit Tracker A4 Goal Progress Chart**Gifts and Temptations**£3.43**4.4★97 rev](https://www.amazon.co.uk/dp/B0DHY922NZ) [3**Magnetic Reward Chart for Kids with 52 Behaviour Stickers Dinosaur**Thboxes**£9.60**4.5★237 rev](https://www.amazon.co.uk/dp/B0DM5GH6TN) [4**Magnetic Reward Chart for Kids with 52 Behaviour Stickers Unicorn**Thboxes**£9.73**4.5★237 rev](https://www.amazon.co.uk/dp/B0DM5DR7PS) [5**House of Card & Paper Reward Chart 4 Charts and 225 Foil Star Shaped Stickers per Pack**House of Card & Paper**£2.75**4.6★1,830 rev](https://www.amazon.co.uk/dp/B0177HKUFI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**8 Reward Charts and 392 Star Stickers - Reward Charts for Good Behaviour**Navoys**£3.65**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GRW8SF1S) [**Magnetic Reward Chart For Kids 32 Perforated Chore Charts Dinosaur**Thboxes**£7.64**11 rev5mo ago](https://www.amazon.co.uk/dp/B0GQ2VBSDB) [**Magnetic Reward Chart For Kids 32 Perforated Chore Charts Unicorn**Thboxes**£7.54**11 rev5mo ago](https://www.amazon.co.uk/dp/B0GQ3Z486S) [**4 PCS A4 Childrens Star Reward Chart and 3 Style Sticker Chart With 125 Star Stickers 21cm x 29.7cm Behaviour Charts for Children Encourage Good Behaviour**PureSphere**£5.80**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GJX2X8MP) [**Reward Jar with 30 Stars Magnetic Reward Jar for Good Behaviour Wooden Rewards Chart with Stickers Motivate Good Behavior Incentive Jars for Students for Daily Routine Chores Bedtime & Class**Maobeez**£7.99**0 rev8mo ago](https://www.amazon.co.uk/dp/B0G48MXSQN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Magnetic Reward Chart For Kids 32 Perforated Chore Charts Unicorn**Thboxes**£7.54**4.3★**▲ 342%**](https://www.amazon.co.uk/dp/B0GQ3Z486S) [**Magnetic Reward Chart For Kids 32 Perforated Chore Charts Dinosaur**Thboxes**£7.64**4.3★**▲ 338%**](https://www.amazon.co.uk/dp/B0GQ2VBSDB) [**8 Reward Charts and 392 Star Stickers - Reward Charts for Good Behaviour**Navoys**£3.65**4.0★**▲ 311%**](https://www.amazon.co.uk/dp/B0GRW8SF1S) [**4 PCS A4 Childrens Star Reward Chart and 3 Style Sticker Chart With 125 Star Stickers 21cm x 29.7cm Behaviour Charts for Children Encourage Good Behaviour**PureSphere**£5.80**4.0★**▲ 283%**](https://www.amazon.co.uk/dp/B0GJX2X8MP) [**Reward Jar with 30 Stars Magnetic Reward Jar for Good Behaviour Wooden Rewards Chart with Stickers Motivate Good Behavior Incentive Jars for Students for Daily Routine Chores Bedtime & Class**Maobeez**£7.99**0.0★**▲ 252%**](https://www.amazon.co.uk/dp/B0G48MXSQN)
**~~View all trending →~~**
## **What buyers say about reward chart**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Good quality, and a nice large bumper pack”*
**Value For Money**13%
*“Great value for money”*
**Magnetic Strength/Adsorption**9%
*“Magnet is strong”*
**Ease Of Use**8%
*“Easy to use”*
**Color**8%
*“Lovely bright colours”*
**Fun/Entertainment Experience**7%
*“fun and colourful, so great for kids”*
**Size-Overall**4%
*“Good size”*
**Adhesion/Stickiness**4%
*“stick well to the board”*
**Advertised Vs Actual Product**2%
*“Just as described”*
**Design-Overall**2%
*“Its colourful design”*
### **What buyers complain about **
**Magnetic Strength/Adsorption**24%
*“Magnet doesnt work”*
**Value For Money**10%
*“At £7.99 they are a bit expensive”*
**Adhesion/Stickiness**7%
*“not enough stickers and these cant be peeled off and reused”*
**Size-Overall**6%
*“It's actually bigger”*
**Paper Quality**5%
*“the paper is coming off”*
**Strength**4%
*“The book as it is is quite weighty so I have not stuck up the whole pad with the supplied magnet as it felt a bit flimsy”*
**Quality-Overall**3%
*“Bad quality”*
**Defective Material/Parts**3%
*“Item was damaged”*
**Print Quality**2%
*“I was really disappointed that this literally looks like something I could print out”*
**Recycle/Reuse**2%
*“It's not laminated or otherwise reusable in any way”*
### **Top return reasons **
**Size-Overall**25%
**Magnetic Strength/Adsorption**23%
**Quality-Overall**7%
**Defective Material/Parts**6%
**Compatibility-Overall**5%
**Adhesion/Stickiness**5%
**Functionality-Overall**5%
**Mechanism Issues**4%
**Value For Money**4%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is reward chart profitable to sell on Amazon United Kingdom?**
- The niche generates £232K/yr across 42 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the reward chart niche?**
- 27 brands and 46 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in reward chart?**
- Top complaints mined from reviews: Magnetic Strength/Adsorption, Value For Money, Adhesion/Stickiness. The return rate is 0.3%.
- **When does demand for reward chart peak?**
- Demand peaks in Jan–Sep; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the reward chart niche?**
- Listings span £2.02–£24.29; the average listing price is £8.62 (sweet spot $15–$100). The average incumbent carries 424 reviews — the moat a new listing must climb.
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