---
title: "Search terms — ransom notes game - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/ransom-notes-game/search-terms"
last_updated: "2026-07-31T16:39:14.956Z"
locale: en
meta:
  description: "Niche score 35/100 · £221K/yr market · 181K searches/yr · £15.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · £221K/yr market · 181K searches/yr · £15.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — ransom notes game - Flapen"
---

# **ransom notes game**

**Skip it**

Soft demand (-51.8% this quarter) — this niche doesn't clear our bar today.

Market size 42Growth 0Conversion 79Competition 0Returns 97Price range 57Avg price 76Brand share 0Review moat 26Quality gap 30

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£15.38**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£10.18–£21.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£221K**

£221K/yr · 181K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,852**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-51.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand