---
title: "Search terms — rainbow butter squishy - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/rainbow-butter-squishy/search-terms"
last_updated: "2026-07-31T13:53:10.103Z"
locale: en
meta:
  description: "Niche score 64/100 · £18K/yr market · 29K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · £18K/yr market · 29K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — rainbow butter squishy - Flapen"
---

# **rainbow butter squishy**

**Worth a look**

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 5Growth 100Conversion 81Competition 54Returns 100Price range 0Avg price 21Brand share 62Review moat 100Quality gap 96

**Growth**

**Incredible****>1,000%**

90-day search growth — must beat 0% to launch

**Review moat**

**Incredible****6.53**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****8.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£7.48**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£18K**

£18K/yr · 29K searches

**Price range**

**Bad****£1.43–£10.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")