---
title: "Quoits — £26K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/quoits"
last_updated: "2026-07-31T13:40:40.291Z"
locale: en
meta:
description: "Niche score 63/100 · £26K/yr market · 23K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · £26K/yr market · 23K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Quoits — £26K/yr Amazon UK Niche (2026) - Flapen"
---
# **quoits**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 6Growth 96Conversion 79Competition 51Returns 97Price range 45Avg price 66Brand share 44Review moat 79Quality gap 82
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+146.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****418.39**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.96**
avg listing price — sweet spot $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£5.21–£23.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£26K**
£26K/yr · 23K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, quoits is a £26K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 63/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **quoits market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£21K–£28K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#641**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **87%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 98%
**Open market**
**17%**
- Jaques of London35% - JacJoe All Pro19% - Jac & Mok12% - Woodside7% - Traditional Garden Games6% - U&C Planet5% - Open — no brand owns it (11 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +146.7% search growth over the last 90 days.
2K1KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/uk/toys-games/quoits/trend)
## **Top quoits products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£2K12%£3K16%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Quoits - Original Compact Quoits - Luxury Quoits Set**Jaques of London**£23.10**4.6★928 rev](https://www.amazon.co.uk/dp/B001KNN1HK) [2**wooden Ring Toss Games Premium Quoits Garden Game Set Throwing Tossing Game (Modern)**JacJoe All Pro**£12.87**4.6★53 rev](https://www.amazon.co.uk/dp/B0DMFB636Z) [3**Jaques of London Quoits Garden Game | Outdoor Games| 4 Rope Quoit Ring Toss Game | Wooden Quoits Set | Family Lawn Games | Since 1795**Jaques of London**£19.68**4.5★768 rev](https://www.amazon.co.uk/dp/B004U7JXG6) [4**Jaques of London Wooden Quoits Garden Game | Outdoor Games for Adults & Kids | 9 Pin Ring Toss Game | Family Lawn Games | Since 1795**Jaques of London**£20.47**4.4★970 rev](https://www.amazon.co.uk/dp/B07BK7SCYK) [5**Wooden Quoits Ring Toss Game -Throwing Game set with Carry Bag (10 x Rope Rings)**Jac & Mok**£18.67**4.8★39 rev](https://www.amazon.co.uk/dp/B0FKBC7ZJX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Set 5 Rings 30cm Family Fun Hoopla Game**Thorness**£13.12**1 rev9mo ago](https://www.amazon.co.uk/dp/B0FYSC7S9B) [**Cheerful Children Toys Jumbo Kids Dart Board Set (Dinosaur-2 73cm)**Cheerful Children Toys**£8.56**209 rev11mo ago](https://www.amazon.co.uk/dp/B0FBS72Q8X) [**Wooden Quoits Ring Toss Game -Throwing Game set with Carry Bag (10 x Rope Rings)**Jac & Mok**£18.67**39 rev1y ago](https://www.amazon.co.uk/dp/B0FKBC7ZJX) [**TOWO Wooden Quoits Ring Toss Game for Kids and Adults**Toys of Wood Oxford**£12.32**40 rev1y ago](https://www.amazon.co.uk/dp/B0DZXPKNX3) [**TP Toys Wooden Ring Toss Game FSC Outdoor Fairground Game for Kids Ages 3+ Fun 2-4+ Player Classic Ring Toss Game for Indoor or Outdoor Play**TP**£8.46**44 rev1y ago](https://www.amazon.co.uk/dp/B0DYL2CR5F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ring Toss Game Wooden Quoits Throwing Tossing Game Set with Carry Bag5 pcs Rope Rings + 10 pcs Plastic Rings)**Jac & Mok**£14.46**4.6★**▲ 44%**](https://www.amazon.co.uk/dp/B08NV9XYP4) [**Wooden Quoits Ring Toss Game -Throwing Game set with Carry Bag (10 x Rope Rings)**Jac & Mok**£18.67**4.8★**▲ 38%**](https://www.amazon.co.uk/dp/B0FKBC7ZJX) [**Traditional Garden Games Wooden Quoits Ring Toss Game**Traditional Garden Games**£11.07**4.4★**▲ 35%**](https://www.amazon.co.uk/dp/B0006IVTOW) [**Cheerful Children Toys Jumbo Kids Dart Board Set (Dinosaur-2 73cm)**Cheerful Children Toys**£8.56**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B0FBS72Q8X) [**TP Toys Wooden Ring Toss Game FSC Outdoor Fairground Game for Kids Ages 3+ Fun 2-4+ Player Classic Ring Toss Game for Indoor or Outdoor Play**TP**£8.46**4.6★**▲ 32%**](https://www.amazon.co.uk/dp/B0DYL2CR5F)
**~~View all trending →~~**
## **What buyers say about quoits**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**38%
*“Fun game”*
**Quality-Overall**19%
*“Good well made set Im very pleased”*
**Value For Money**7%
*“Good value”*
**Ease Of Use**4%
*“the handles allow for easy portability”*
**Suitable For Indoor**3%
*“Good for both outdoors and indoors, and for friends and family gathering”*
**Portability**2%
*“I really like that they have included a carry bag which makes transporting”*
**Durability**2%
*“Theyre very durable”*
**Advertised Vs Actual Product**2%
*“Does the job”*
**Material Quality**2%
*“The quoits or rings are a lovely woven rope material and very tough”*
**Color**2%
*“the colours are bright”*
### **What buyers complain about **
**Size-Overall**17%
*“smaller than the original rings that came with my quoits set”*
**Quality-Overall**16%
*“Poor quality control”*
**Strength**12%
*“Very flimsy”*
**Durability**8%
*“its ended up broken within a day because its not a very sturdy item”*
**Assembly/Installation**5%
*“It was difficult to put together”*
**Value For Money**4%
*“poor value for money”*
**Product Condition**4%
*“Used package”*
**Advertised Vs Actual Product**4%
*“While they are as advertised they are a title flimsy”*
**Eco Friendliness**2%
*“Can't comment on sustainability”*
**Defective Material/Parts**2%
*“also 3 of the pegs don't screw in properly”*
### **Top return reasons **
**Size-Overall**38%
**Quality-Overall**14%
**Defective Material/Parts**10%
**Strength**5%
**Durability**3%
**Functionality-Overall**3%
**Assembly/Installation**3%
**Add-Ons/Attachments**3%
**Gifting Purpose**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is quoits profitable to sell on Amazon United Kingdom?**
- The niche generates £26K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +146.7%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the quoits niche?**
- 17 brands and 29 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in quoits?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.7%.
- **When does demand for quoits peak?**
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the quoits niche?**
- Listings span £5.21–£23.10; the average listing price is £13.96 (sweet spot $15–$100). The average incumbent carries 418 reviews — the moat a new listing must climb.
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