---
title: "Queen of Hearts Costume — £59K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/queen-of-hearts-costume"
last_updated: "2026-07-31T14:29:00.622Z"
locale: en
meta:
description: "Niche score 37/100 · £59K/yr market · 283K searches/yr · £15.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £59K/yr market · 283K searches/yr · £15.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Queen of Hearts Costume — £59K/yr Amazon UK Niche (2026) - Flapen"
---
# **queen of hearts costume**
**Skip it**
Soft demand (-71.9% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 0Conversion 17Competition 44Returns 21Price range 51Avg price 76Brand share 60Review moat 87Quality gap 73
**Review moat**
**Great****267.16**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£15.33**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£4.66–£25.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Bad****6.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£59K**
£59K/yr · 283K searches
**Growth**
**Bad****-71.9%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, queen of hearts costume is a £59K/yr Amazon United Kingdom market (283K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **queen of hearts costume market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£61K–£77K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#1,441**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **24.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**24%**
- Smiffys29% - The Dragons Den13% - amscan12% - Oerphh8% - Kavoc7% - Wicked Costumes7%
## **Demand & seasonality**
Weekly Amazon search volume, last 73 weeks — -71.9% search growth over the last 90 days.
35K25KSpike '25Spike '26Prime Day '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 18.8×
[**Open Trend **](https://flapen.com/research/uk/toys-games/queen-of-hearts-costume/trend)
## **Top queen of hearts costume search terms**
- **queen of hearts costume women**123K/yr-77.3%1.0% conv. - **queen of hearts**51K/yr-48.1%0.4% conv. - **queen of hearts costume**64K/yr-76.2%0.4% conv. - **queen of hearts accessories**38K/yr-78.8%2.3% conv. - **queens of hearts costume**7K/yr-68.6%1.2% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/queen-of-hearts-costume/search-terms)
## **Top queen of hearts costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£24K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Opaque Hold-Ups**Smiffys**£4.66**4.3★710 rev](https://www.amazon.co.uk/dp/B00EYNCTNU) [2![The Dragons Den Adults Queen of Hearts Skirt 15 (38cm) Length World Book Day Movie Fancy Dress [S-M]](https://m.media-amazon.com/images/I/31TV9ekUyrL.jpg)**The Dragons Den Adults Queen of Hearts Skirt 15 (38cm) Length World Book Day Movie Fancy Dress \[S-M\]**The Dragons Den**£15.11**3.7★15 rev](https://www.amazon.co.uk/dp/B01LZ7ZK9X) [3**Oerphh Queen Hearts Costume Set 6 Piece Red Heart Cape Crown Earrings Gloves for Women Perfect for World Book Day Cosplay Halloween Carnival Themed Parties**Oerphh**£20.46**5.0★1 rev](https://www.amazon.co.uk/dp/B0GVDKT9M8) [4**amscan 9911124 Womens Queen of Hearts Fancy Dress Costume Uk Dress Size 12-14**amscan**£19.14**4.2★220 rev](https://www.amazon.co.uk/dp/B08Q8MY2TQ) [5**Wicked Costumes Adult Womens Queen of Hearts Fancy Dress Costume Card Queen Outfit Red White Playing Cards Halloween Party Book Day Theatre Role Play - Medium (UK 14-16)**Wicked Costumes**£20.24**4.5★627 rev](https://www.amazon.co.uk/dp/B00EWM7YSI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oerphh Queen Hearts Costume Set 6 Piece Red Heart Cape Crown Earrings Gloves for Women Perfect for World Book Day Cosplay Halloween Carnival Themed Parties**Oerphh**£20.46**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GVDKT9M8) [**GWAWG 5 Pcs Red Queen Costume Accessories Set Red Heart Collections with Crowns Wands Earrings Necklaces Rhinestone Stickers for Parties Carnivals Dress-Up Events**GWAWG**£5.98**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GGHWN7R2) [**Morph Long Heart Queen Costume For Women With Dress And Accessories Adult World Book Day Costumes Women S**Morph**£25.60**20 rev6mo ago](https://www.amazon.co.uk/dp/B0FC2QZ1XJ) [**Kavoc 8 Pcs Queen Outfit Include Black Red Cape Crown Headband.Earrings Necklace Wand Gloves and Socks for World Book Day Dress Up**Kavoc**£14.60**8 rev7mo ago](https://www.amazon.co.uk/dp/B0GCHZ4RS2) [**Kavoc 5Pack Queen Cosplay Accessories Set Includes Headband Red Heart Stickers Wand for Fancy Dress Up Supplies**Kavoc**£8.97**8 rev7mo ago](https://www.amazon.co.uk/dp/B0GCHYBBND)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oerphh Queen Hearts Costume Set 6 Piece Red Heart Cape Crown Earrings Gloves for Women Perfect for World Book Day Cosplay Halloween Carnival Themed Parties**Oerphh**£20.46**5.0★**▲ 510%**](https://www.amazon.co.uk/dp/B0GVDKT9M8) [**GWAWG 5 Pcs Red Queen Costume Accessories Set Red Heart Collections with Crowns Wands Earrings Necklaces Rhinestone Stickers for Parties Carnivals Dress-Up Events**GWAWG**£5.98**5.0★**▲ 311%**](https://www.amazon.co.uk/dp/B0GGHWN7R2) [**Creamily Red Heart Queen Wig Costume Women and Crown Cosplay Girls Pre-styled Fluffy Short Curly Halloween Anime Cosplay Party Wigs with Cap One Size**Creamily**£13.89**4.0★**▲ 82%**](https://www.amazon.co.uk/dp/B0DFPSHD55) [![The Dragons Den Adults Queen of Hearts Skirt 15 (38cm) Length World Book Day Movie Fancy Dress [S-M]](https://m.media-amazon.com/images/I/31TV9ekUyrL.jpg)**The Dragons Den Adults Queen of Hearts Skirt 15 (38cm) Length World Book Day Movie Fancy Dress \[S-M\]**The Dragons Den**£15.11**3.7★**▲ 81%**](https://www.amazon.co.uk/dp/B01LZ7ZK9X) [**(PKT) (9910063) Adult Ladies Queen Of Hearts Costume (Medium/Large)**amscan**£24.32**4.4★**▲ 58%**](https://www.amazon.co.uk/dp/B08X4VX4G6)
**~~View all trending →~~**
## **What buyers say about queen of hearts costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“high-quality set that definitely makes you the centre of attention”*
**Size-Overall**19%
*“Good fit”*
**Add-Ons/Attachments**12%
*“The best accessory pack I've bought”*
**Advertised Vs Actual Product**10%
*“As described”*
**Material Quality**7%
*“The material is light”*
**Value For Money**7%
*“Good value for money”*
**Color**5%
*“It is colourful”*
**Design-Overall**5%
*“These are dainty with lovely little heart studs holding it to your ear”*
**Comfort-Overall**3%
*“Its well made and comfy”*
**Gifting Purpose**3%
*“does a great job offering a set that will accessorize any costume”*
### **What buyers complain about **
**Value For Money**28%
*“Waste of money”*
**Quality-Overall**28%
*“Its also terrible quality”*
**Color**22%
*“Not the right colour”*
**Advertised Vs Actual Product**11%
*“Nothing like the picture”*
**Size-Overall**11%
*“doesn't even fit an eight year old”*
### **Top return reasons **
**Size-Overall**71%
**Quality-Overall**8%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Wig/Artificial Hair Quality**2%
**Smell**1%
**Color**1%
**Stitch/Finish/Polish**1%
**Waist Fit**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is queen of hearts costume profitable to sell on Amazon United Kingdom?**
- The niche generates £59K/yr across 19 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -71.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the queen of hearts costume niche?**
- 13 brands and 34 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in queen of hearts costume?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Color. The return rate is 6.1% — above our launch gate.
- **When does demand for queen of hearts costume peak?**
- Demand peaks in Mar–Oct–Nov; the busiest month runs 18.8× the quietest.
- **What does it cost to enter the queen of hearts costume niche?**
- Listings span £4.66–£25.60; the average listing price is £15.33 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.
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