---
title: "Products — puzzles for 2 year olds - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/puzzles-for-2-year-olds/products"
last_updated: "2026-07-31T19:08:47.789Z"
locale: en
meta:
  description: "Niche score 45/100 · £171K/yr market · 307K searches/yr · £8.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £171K/yr market · 307K searches/yr · £8.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — puzzles for 2 year olds - Flapen"
---

# **puzzles for 2 year olds**

**Skip it**

Soft demand (-17.0% this quarter) — this niche doesn't clear our bar today.

Market size 35Growth 17Conversion 71Competition 61Returns 98Price range 49Avg price 24Brand share 26Review moat 53Quality gap 27

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,364.04**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£4.55–£25.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£171K**

£171K/yr · 307K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****£8.61**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-17.0%**

90-day search growth — must beat 0% to launch