---
title: "Puzzle Sorter — £68K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/puzzle-sorter"
last_updated: "2026-07-31T20:42:35.349Z"
locale: en
meta:
description: "Niche score 45/100 · £68K/yr market · 71K searches/yr · £13.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £68K/yr market · 71K searches/yr · £13.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Puzzle Sorter — £68K/yr Amazon UK Niche (2026) - Flapen"
---
# **puzzle sorter**
**Skip it**
Soft demand (-50.5% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 0Conversion 74Competition 44Returns 95Price range 65Avg price 66Brand share 69Review moat 66Quality gap 23
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****847.95**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.91**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.38–£31.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£68K**
£68K/yr · 71K searches
**Growth**
**Bad****-50.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, puzzle sorter is a £68K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **puzzle sorter market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£56K–£70K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#375**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **74%**
- **Out of stock**
- **18.4%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **212 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**30%**
- Jumbo26% - Becko US12% - Ravensburger11% - abeec8% - Puzzlup7% - Quickdraw6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -50.5% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/uk/toys-games/puzzle-sorter/trend)
## **Top puzzle sorter search terms**
- **puzzle sorting trays**14K/yr-50.2%4.3% conv. - **jigsaw sorting trays**13K/yr-41.0%5.9% conv. - **puzzle sorter**11K/yr-52.6%3.6% conv. - **jigsaw puzzle sorting trays**7K/yr-53.0%4.9% conv. - **puzzle trays**5K/yr-52.9%3.0% conv. - **jigsaw trays for sorting**5K/yr-57.3%7.0% conv. - **puzzle trays for jigsaws 1000**4K/yr-39.8%4.8% conv. - **jigsaw trays**4K/yr-46.3%2.8% conv. - **jigsaw sorter trays**4K/yr-50.2%8.3% conv. - **puzzle sorter trays**5K/yr-66.7%6.4% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/puzzle-sorter/search-terms)
## **Top puzzle sorter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£20K40%£27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jumbo Puzzle Mates Sorting Tray Jigsaw Puzzle Accessories**Jumbo**£9.02**4.6★3,236 rev](https://www.amazon.co.uk/dp/B01HNEAUL4) [2**Ravensburger Puzzle Accessories - 8 Sorting Trays for Adults & Kids Age 14 Years Up**Ravensburger**£10.17**4.4★241 rev](https://www.amazon.co.uk/dp/B0DZ6ZSGVN) [3**Becko Stackable Puzzle Sorting Trays Jigsaw Puzzle Sorters with Lid Puzzle Accessory for Puzzles Up to 1500 Pieces 8 Hexagonal Trays (Blue&White)**Becko US**£13.35**4.7★2,246 rev](https://www.amazon.co.uk/dp/B07Y21LKWQ) [4**Abeec Puzzle Sorter - 6 Stackable & Linkable Trays - Storage Made Easy**abeec**£9.83**4.7★1,041 rev](https://www.amazon.co.uk/dp/B08BC39C8F) [5**Puzzle Sorter Trays Set of 6 for 1000 Piece Jigsaws | Stackable Interlocking Jigsaw Sorting Trays for Pieces Colours & Edges | Durable Blue Plastic Puzzle Organiser Storage for Adults & Hobby Lovers**Quickdraw**£7.96**4.4★20 rev](https://www.amazon.co.uk/dp/B0G53KHMGD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jigsaw Sorting Trays Puzzle Boards and Storage Felt Organiser for Puzzle Piece Sorting and Desk Organisation Multi-Purpose Home Organisation Solution Space-Saving Storage System**DXPETA**£9.13**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GYVWVR22) [**REKGO Puzzle Sorting Trays 6 Pieces Puzzle Organizer Accessories for 1000-3000 Piece Puzzles Storage & Transport**REKGO**£11.01**21 rev6mo ago](https://www.amazon.co.uk/dp/B0GJRC6S86) [**Eulihent 12 Pack Puzzle Sorting Trays Felt Puzzle Sorter Bowls Stackable Dice Tray for Jigsaw Sorting Trays Accessories Reusable Play Trays for Puzzles Cosmetics Jewelry Organizing (12 Colors)**Eulihent**£11.03**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GGQRP5T9) [**WOPPLXY 14 PCS Puzzle Sorting Trays with Lids Stackable Jigsaw Sorting Trays Puzzles Holder up to 1000 Pieces Plastic Puzzle Accessories Organisers Grey and Rose Red**WOPPLXY**£18.59**1 rev7mo ago](https://www.amazon.co.uk/dp/B0GCDQ5NC5) [**Puzzle Sorter Trays Set of 6 for 1000 Piece Jigsaws | Stackable Interlocking Jigsaw Sorting Trays for Pieces Colours & Edges | Durable Blue Plastic Puzzle Organiser Storage for Adults & Hobby Lovers**Quickdraw**£7.96**20 rev7mo ago](https://www.amazon.co.uk/dp/B0G53KHMGD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jigsaw Sorting Trays Puzzle Boards and Storage Felt Organiser for Puzzle Piece Sorting and Desk Organisation Multi-Purpose Home Organisation Solution Space-Saving Storage System**DXPETA**£9.13**5.0★**▲ 692%**](https://www.amazon.co.uk/dp/B0GYVWVR22) [**REKGO Puzzle Sorting Trays 6 Pieces Puzzle Organizer Accessories for 1000-3000 Piece Puzzles Storage & Transport**REKGO**£11.01**4.3★**▲ 483%**](https://www.amazon.co.uk/dp/B0GJRC6S86) [**WOPPLXY 14 PCS Puzzle Sorting Trays with Lids Stackable Jigsaw Sorting Trays Puzzles Holder up to 1000 Pieces Plastic Puzzle Accessories Organisers Grey and Rose Red**WOPPLXY**£18.59**5.0★**▲ 302%**](https://www.amazon.co.uk/dp/B0GCDQ5NC5) [**Galison 9780735373211 Puzzle Sorting Tray Set**Galison**£14.90**4.7★**▲ 233%**](https://www.amazon.co.uk/dp/0735373213) [**Eulihent 12 Pack Puzzle Sorting Trays Felt Puzzle Sorter Bowls Stackable Dice Tray for Jigsaw Sorting Trays Accessories Reusable Play Trays for Puzzles Cosmetics Jewelry Organizing (12 Colors)**Eulihent**£11.03**4.5★**▲ 151%**](https://www.amazon.co.uk/dp/B0GGQRP5T9)
**~~View all trending →~~**
## **What buyers say about puzzle sorter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**15%
*“so much easier”*
**Quality-Overall**12%
*“Good quality”*
**Strength**11%
*“Good and strong”*
**Size-Overall**8%
*“Perfect size”*
**Value For Money**6%
*“Good value for money”*
**Storage Capacity**6%
*“really clever storage”*
**Collectibles**5%
*“Great little items”*
**Color**4%
*“Colours look great”*
**Advertised Vs Actual Product**4%
*“They work as described”*
**Gifting Purpose**4%
*“bought this as a present - the recipient loved it”*
### **What buyers complain about **
**Size-Overall**33%
*“The trays were larger than expected”*
**Ease Of Use**5%
*“Good Points - But Also Disappointing in Ease of Use”*
**Smell**5%
*“they do smell quite chemically when removed from the packaging”*
**Assembly/Installation**5%
*“so you are a bit foxed when building the set”*
**Leak-Proof**3%
*“which could lead to contents spilling”*
**Color**3%
*“What was slightly disappointing was that the yellow tray was next to the red”*
**Grip**3%
*“they simply slide around”*
### **Top return reasons **
**Size-Overall**44%
**Functionality-Overall**10%
**Color**8%
**Ease Of Use**7%
**Quality-Overall**6%
**Weight Heavy**5%
**Defective Material/Parts**4%
**Value For Money**3%
**Leak-Proof**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is puzzle sorter profitable to sell on Amazon United Kingdom?**
- The niche generates £68K/yr across 19 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -50.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the puzzle sorter niche?**
- 17 brands and 56 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in puzzle sorter?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Smell. The return rate is 1.0%.
- **When does demand for puzzle sorter peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the puzzle sorter niche?**
- Listings span £6.38–£31.16; the average listing price is £13.91 (sweet spot $15–$100). The average incumbent carries 848 reviews — the moat a new listing must climb.
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