---
title: "Puss in Boots Costume — £11K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/puss-in-boots-costume"
last_updated: "2026-07-31T15:17:52.931Z"
locale: en
meta:
description: "Niche score 31/100 · £11K/yr market · 85K searches/yr · £16.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £11K/yr market · 85K searches/yr · £16.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Puss in Boots Costume — £11K/yr Amazon UK Niche (2026) - Flapen"
---
# **puss in boots costume**
**Skip it**
Soft demand (-66.5% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 10Competition 10Returns 42Price range 64Avg price 78Brand share 22Review moat 88Quality gap 99
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****240.9**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£16.02**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£9.62–£24.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£11K**
£11K/yr · 85K searches
**Growth**
**Bad****-66.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, puss in boots costume is a £11K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 31/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **puss in boots costume market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£24K–£32K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#3,500**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **60%**
- **Out of stock**
- **25.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**5%**
- Boland46% - I LOVE FANCY DRESS19% - iZoeL15% - Byvitoy6% - Apparlxer4% - Soireeparty4% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -66.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 11.8×
[**Open Trend **](https://flapen.com/research/uk/toys-games/puss-in-boots-costume/trend)
## **Top puss in boots costume search terms**
- **puss in boots costume**64K/yr-50.8%1.6% conv. - **puss in boots costume adult**11K/yr-61.0%2.5% conv. - **puss in boots costume kids**10K/yr-93.9%3.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/puss-in-boots-costume/search-terms)
## **Top puss in boots costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£2K30%£3K45%£5K60%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Boland 81996 Pirate Musketeer Synthetic Leather Boot Tops Black**Boland**£9.62**3.9★2,185 rev](https://www.amazon.co.uk/dp/B000SD349I) [2**iZoeL Cat Costume for Boys Girls Kids Cat Warrior Costume Set Cape Hat Cat Mask Belt & Inflatable Sword Storybook Character Outfit for World Book Day Boys Fancy Dress & School Book Week**iZoeL**£13.82**4.3★30 rev](https://www.amazon.co.uk/dp/B0G4M1VLMG) [3**Adults Cat Bandit Costume - Black Cape Tricorn Hat Cat Mask Eye Mask Fake Sword Orange & White Facepaint - Mens Ladies TV Film Fancy Dress Costume**I LOVE FANCY DRESS**£15.63**3.9★11 rev](https://www.amazon.co.uk/dp/B0FCZFFM2S) [4**Puss Costume Cat in Boots Cosplay Accessories Hat Cape Cloak Outfits with Belt Props Boots Cover for Halloween Puss 140 cm**Byvitoy**£24.57**3.7★23 rev](https://www.amazon.co.uk/dp/B0F83V4MWF) [5**Apparlxer Cat Bandit Costume 7Pcs Cat in Boots Outfits Set Pirate Costume Include Cloak Eye Patch Pirate Hat Shoe Covers Tail Nose Handheld Props World Book Day Costumes for Men**Apparlxer**£10.00**2.0★1 rev](https://www.amazon.co.uk/dp/B0GCFKW2P1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Soireeparty Highwayman Costume Fancy Dress Set Kids Black Cape Kit with Tricorn Hat Feather Eye Mask Belt Cosplay Accessories for World Book Day Party**Soireeparty**£10.75**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GJZQ3X6V) [**Apparlxer Cat Bandit Costume 7Pcs Cat in Boots Outfits Set Pirate Costume Include Cloak Eye Patch Pirate Hat Shoe Covers Tail Nose Handheld Props World Book Day Costumes for Men**Apparlxer**£10.00**1 rev7mo ago](https://www.amazon.co.uk/dp/B0GCFKW2P1) [**iZoeL Cat Costume for Boys Girls Kids Cat Warrior Costume Set Cape Hat Cat Mask Belt & Inflatable Sword Storybook Character Outfit for World Book Day Boys Fancy Dress & School Book Week**iZoeL**£13.82**30 rev8mo ago](https://www.amazon.co.uk/dp/B0G4M1VLMG) [**SGFNXB Cat Costumes for Kids 8 PCS Animal Costume Set Includes Cape Tricorn Hat Cat Mask Eye Mask Accessaories Tail Gloves Orange Facepaint Halloween Costumes for Halloween Carnival Cosplay for 14+**SGFNXB**£22.21**5 rev1y ago](https://www.amazon.co.uk/dp/B0FHKN91GN) [**Adults Cat Bandit Costume - Black Cape Tricorn Hat Cat Mask Eye Mask Fake Sword Orange & White Facepaint - Mens Ladies TV Film Fancy Dress Costume**I LOVE FANCY DRESS**£15.63**11 rev1y ago](https://www.amazon.co.uk/dp/B0FCZFFM2S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Soireeparty Highwayman Costume Fancy Dress Set Kids Black Cape Kit with Tricorn Hat Feather Eye Mask Belt Cosplay Accessories for World Book Day Party**Soireeparty**£10.75**1.0★**▲ 292%**](https://www.amazon.co.uk/dp/B0GJZQ3X6V) [**Boland 81996 Pirate Musketeer Synthetic Leather Boot Tops Black**Boland**£9.62**3.9★**▲ 82%**](https://www.amazon.co.uk/dp/B000SD349I) [**Apparlxer Cat Bandit Costume 7Pcs Cat in Boots Outfits Set Pirate Costume Include Cloak Eye Patch Pirate Hat Shoe Covers Tail Nose Handheld Props World Book Day Costumes for Men**Apparlxer**£10.00**2.0★**▲ 77%**](https://www.amazon.co.uk/dp/B0GCFKW2P1) [**Adults Cat Bandit Costume - Black Cape Tricorn Hat Cat Mask Eye Mask Fake Sword Orange & White Facepaint - Mens Ladies TV Film Fancy Dress Costume**I LOVE FANCY DRESS**£15.63**3.9★**▲ 62%**](https://www.amazon.co.uk/dp/B0FCZFFM2S) [**Puss Costume Cat in Boots Cosplay Accessories Hat Cape Cloak Outfits with Belt Props Boots Cover for Halloween Puss 140 cm**Byvitoy**£24.57**3.7★**▲ 52%**](https://www.amazon.co.uk/dp/B0F83V4MWF)
**~~View all trending →~~**
## **What buyers say about puss in boots costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**33%
*“Was fit for purpose”*
**Comfort-Overall**17%
*“Comfortable”*
**Quality-Overall**17%
*“Great quality”*
**Fun/Entertainment Experience**17%
*“Decent quality for book day fun”*
**Shape/Style**8%
*“Perfect all-in outfit”*
**Strength**8%
*“all items sturdy enough to fight another day”*
### **What buyers complain about **
**Quality-Overall**50%
*“Cheap”*
**Size-Overall**21%
*“it's quite small”*
**Strength**14%
*“The sword it wasnt very strong”*
**Value For Money**7%
*“defenitely not worth the money”*
**Inflation/Deflation**7%
*“the inflatable sword deflated quickly”*
### **Top return reasons **
**Size-Overall**54%
**Quality-Overall**23%
**Strength**10%
**Functionality-Overall**2%
**Stitch/Finish/Polish**2%
**Value For Money**2%
**Defective Material/Parts**2%
**Hard Feel**2%
**Ease Of Use**2%
**Material Quality**1%
## **Common questions**
- **Is puss in boots costume profitable to sell on Amazon United Kingdom?**
- The niche generates £11K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -66.5%. Flapen's verdict: Skip it (31/100).
- **How competitive is the puss in boots costume niche?**
- 8 brands and 20 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in puss in boots costume?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 3.7%.
- **When does demand for puss in boots costume peak?**
- Demand peaks in Mar–Oct–Nov; the busiest month runs 11.8× the quietest.
- **What does it cost to enter the puss in boots costume niche?**
- Listings span £9.62–£24.57; the average listing price is £16.02 (sweet spot $15–$100). The average incumbent carries 241 reviews — the moat a new listing must climb.
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