---
title: "Search terms — poo - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/poo/search-terms"
last_updated: "2026-07-31T14:35:12.605Z"
locale: en
meta:
  description: "Niche score 37/100 · £53K/yr market · 236K searches/yr · £5.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · £53K/yr market · 236K searches/yr · £5.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — poo - Flapen"
---

# **poo**

**Skip it**

Prices mostly outside the sweet spot ($2.33–$9.53) — this niche doesn't clear our bar today.

Market size 13Growth 22Conversion 53Competition 11Returns 98Price range 0Avg price 14Brand share 28Review moat 60Quality gap 81

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,113.1**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-6.2%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.13**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£53K**

£53K/yr · 236K searches

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****£2.33–£9.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100