---
title: "Poo — £53K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/poo"
last_updated: "2026-07-31T12:22:12.695Z"
locale: en
meta:
description: "Niche score 37/100 · £53K/yr market · 236K searches/yr · £5.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £53K/yr market · 236K searches/yr · £5.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Poo — £53K/yr Amazon UK Niche (2026) - Flapen"
---
# **poo**
**Skip it**
Prices mostly outside the sweet spot ($2.33–$9.53) — this niche doesn't clear our bar today.
Market size 13Growth 22Conversion 53Competition 11Returns 98Price range 0Avg price 14Brand share 28Review moat 60Quality gap 81
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,113.1**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-6.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.13**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£53K**
£53K/yr · 236K searches
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£2.33–£9.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, poo is a £53K/yr Amazon United Kingdom market (236K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **poo market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£64K–£77K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**7%**
- The Little Party Shop36% - HENBRANDT19% - SZCXDKJ14% - Gifton12% - mondiko8% - Funnyman Products5% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -6.2% search growth over the last 90 days.
9K7KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/toys-games/poo/trend)
## **Top poo search terms**
- **poo**119K/yr-3.6%0.5% conv. - **fake poo**51K/yr-19.1%8.1% conv. - **squishy poo**7K/yr+93.7%3.8% conv. - **poo toy**11K/yr-1.4%3.1% conv. - **joke turd**9K/yr-13.0%4.2% conv. - **fake poop**7K/yr-23.1%4.2% conv. - **fake dog poo**6K/yr-20.8%11.9% conv. - **poo gifts**8K/yr+6.2%0.9% conv. - **poo toys**5K/yr-1.9%1.5% conv. - **joke poo**5K/yr-9.6%8.2% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/poo/search-terms)
## **Top poo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£11K30%£16K40%£21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Little Party Shop Sticky Soft Fake Dog Poo Turd Novelty Practical Joke Prank Fun**The Little Party Shop**£3.41**4.2★2,438 rev](https://www.amazon.co.uk/dp/B00IE4RI90) [2**Henbrandt Sticky Rubber Poo Realistic Soft Fake Dog Poo Waste Poo Prank Joke Fun Toy**HENBRANDT**£2.33**4.2★497 rev](https://www.amazon.co.uk/dp/B01671FKU0) [3**SZCXDKJ 6 PCS fake poo soft fake dog poo prank joke fun toy trick poo novelty prank turd for April Fools Day Halloween**SZCXDKJ**£6.89**4.1★76 rev](https://www.amazon.co.uk/dp/B0B9J89HFJ) [4**Gifton - Stretchy Poo Stress Relief Ball Fake Poop - Novelty Squishy Squeeze Sensory Fidget Toy - Gift for Boy Girl Teen Kids - Funny Birthday Present for Adults Men Women - Christmas Stocking Filler**Gifton**£5.20**4.2★5,561 rev](https://www.amazon.co.uk/dp/B07HYGKVBZ) [5**Mondiko Mr Poo Stress Ball Relief for Adults - Funny Gift for Boys Girls Men & Women Teen Kids Colleagues - Hilarious Birthday Joke Prank Squeeze Toy & Christmas Stocking Filler**mondiko**£6.28**4.1★72 rev](https://www.amazon.co.uk/dp/B0FX4MZ3XP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mondiko Mr Poo Stress Ball Relief for Adults - Funny Gift for Boys Girls Men & Women Teen Kids Colleagues - Hilarious Birthday Joke Prank Squeeze Toy & Christmas Stocking Filler**mondiko**£6.28**72 rev9mo ago](https://www.amazon.co.uk/dp/B0FX4MZ3XP) [**Henbrandt 1 x Childrens Funny Poo Slingshot Toy with 2 Flying Poop Bullets Sticky Squishy Mochi Poop Emoji Toy Rubber Novelty Party Bag Favours Loot Bag Fillers Stocking Fillers for Boys and Girls**HENBRANDT**£2.82**33 rev1y ago](https://www.amazon.co.uk/dp/B0DNNHLCSM) [**Edible Poo Shaped Chocolate - 60 grams | 6 Special Poo Carved Milk Chocolates | Funny Present for Boyfriend Girlfriend & Husband**Friars**£5.93**1,449 rev1y ago](https://www.amazon.co.uk/dp/B0DGW45YPZ) [**Poop Shooter Game Toilet Creative Toy with 12 Poops 2 Launchers 1 Sticker Poo Toilet Game Toy Poo Shoot Game Pooping Toy Novelty Poo Games Weird Gifts Funny Toys for Kids Chrstmas Family Party Game**yayafunfun**£9.53**38 rev1y ago](https://www.amazon.co.uk/dp/B0DGTQTWDP) [**SZCXDKJ 6 PCS fake poo soft fake dog poo prank joke fun toy trick poo novelty prank turd for April Fools Day Halloween**SZCXDKJ**£6.89**76 rev3y ago](https://www.amazon.co.uk/dp/B0B9J89HFJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mondiko Mr Poo Stress Ball Relief for Adults - Funny Gift for Boys Girls Men & Women Teen Kids Colleagues - Hilarious Birthday Joke Prank Squeeze Toy & Christmas Stocking Filler**mondiko**£6.28**4.1★**▲ 58%**](https://www.amazon.co.uk/dp/B0FX4MZ3XP) [**Henbrandt 1 x Childrens Funny Poo Slingshot Toy with 2 Flying Poop Bullets Sticky Squishy Mochi Poop Emoji Toy Rubber Novelty Party Bag Favours Loot Bag Fillers Stocking Fillers for Boys and Girls**HENBRANDT**£2.82**4.4★**▲ 41%**](https://www.amazon.co.uk/dp/B0DNNHLCSM) [**SZCXDKJ 6 PCS fake poo soft fake dog poo prank joke fun toy trick poo novelty prank turd for April Fools Day Halloween**SZCXDKJ**£6.89**4.1★**▲ 29%**](https://www.amazon.co.uk/dp/B0B9J89HFJ) [**Gifton - Stretchy Poo Stress Relief Ball Fake Poop - Novelty Squishy Squeeze Sensory Fidget Toy - Gift for Boy Girl Teen Kids - Funny Birthday Present for Adults Men Women - Christmas Stocking Filler**Gifton**£5.20**4.2★**▲ 20%**](https://www.amazon.co.uk/dp/B07HYGKVBZ) [**Long Straight Joke Dog Poo~Poop~Mess~Turd ~ Fake Imitation**Funnyman Products**£4.08**3.9★**▲ 18%**](https://www.amazon.co.uk/dp/B00N50IQ0S)
**~~View all trending →~~**
## **What buyers say about poo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**46%
*“Fun gift”*
**Gifting Purpose**15%
*“Fun gift”*
**Advertised Vs Actual Product**11%
*“Did the job”*
**Ease Of Use**8%
*“Fun and easy and easy to use”*
**Adhesion/Stickiness**4%
*“making them stick”*
**Value For Money**4%
*“Value for money”*
**Storage Capacity**2%
*“Great little stocking filler”*
**Soft Feel**2%
*“Its a simple, small catapult with soft, squishy poops”*
**Stretchability/Expandability/Elasticity**1%
*“It's great and stretchy”*
**Educational-Overall**1%
*“good at teaching co ordination”*
### **What buyers complain about **
**Size-Overall**31%
*“Very small”*
**Quality-Overall**20%
*“Poor quality - broke on its first day”*
**Durability**9%
*“Broke on it's first day”*
**Value For Money**8%
*“They are also quite expensive for what they are”*
**Smell**7%
*“Looks funny doesn't smell good practical joke”*
**Ease Of Cleaning**3%
*“hard to clean”*
**Mess Free**3%
*“making it hard to clean off”*
**Adhesion/Stickiness**2%
*“Nowhere in the description does it say these are sticky”*
**Advertised Vs Actual Product**2%
*“Its a lot smaller than it looks in the picture”*
**Leak-Proof**2%
*“But it did only last 5 days before it got a hole and leaked everywhere”*
### **Top return reasons **
**Size-Overall**22%
**Quality-Overall**22%
**Durability**9%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**6%
**Material Quality**4%
**Functionality-Overall**4%
**Adhesion/Stickiness**3%
**Stretchability/Expandability/Elasticity**3%
**Smell**3%
## **Common questions**
- **Is poo profitable to sell on Amazon United Kingdom?**
- The niche generates £53K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (37/100).
- **How competitive is the poo niche?**
- 9 brands and 34 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in poo?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.3%.
- **When does demand for poo peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the poo niche?**
- Listings span £2.33–£9.53; the average listing price is £5.13 (sweet spot $15–$100). The average incumbent carries 1,113 reviews — the moat a new listing must climb.
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