---
title: "Police Hat — £36K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/police-hat"
last_updated: "2026-07-31T13:43:09.349Z"
locale: en
meta:
description: "Niche score 50/100 · £36K/yr market · 87K searches/yr · £8.60 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £36K/yr market · 87K searches/yr · £8.60 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Police Hat — £36K/yr Amazon UK Niche (2026) - Flapen"
---
# **police hat**
**Worth a look**
Shows a thin review moat (340 avg reviews), but a small market ($36K/yr) keeps it on the watch list.
Market size 9Growth 21Conversion 57Competition 61Returns 75Price range 39Avg price 24Brand share 76Review moat 83Quality gap 79
**Review moat**
**Great****340.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£4.52–£21.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.60**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£36K**
£36K/yr · 87K searches
According to Flapen's Amazon United Kingdom niche tracking, police hat is a £36K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **police hat market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£43K–£52K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#993**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **75%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**59%**
Top 20: 94%
**Top-5 click share**
**49%**
Top 20: 85%
**Open market**
**36%**
- HENBRANDT21% - Navoys11% - FNA FASHIONS11% - Cherry-on-Top11% - Lizzy6% - TUONYIS5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 14.3×
[**Open Trend **](https://flapen.com/research/uk/toys-games/police-hat/trend)
## **Top police hat search terms**
- **police hat**60K/yr-4.1%5.3% conv. - **police hat kids**6K/yr-13.1%9.1% conv. - **police cap**7K/yr+1.3%3.4% conv. - **kids police hat**5K/yr-39.0%10.4% conv. - **police hat adult**6K/yr-10.2%6.5% conv. - **police hats**4K/yr-1.8%6.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/police-hat/search-terms)
## **Top police hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£3K12%£4K16%£6K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**POLICEMAN HAT**HENBRANDT**£4.84**3.9★403 rev](https://www.amazon.co.uk/dp/B005CC679E) [2**Navoys Unisex Police Hat - Adult Fancy Dress Accessories One Size Comfortable Fit Policeman Outfit Policewoman Helmet Black Police Officer Cap Halloween**Navoys**£4.63**3.9★47 rev](https://www.amazon.co.uk/dp/B0CFQTJ6QX) [3**FNA FASHIONS Childrens Policeman Hat Kids Police Officer Costume Accessory for Halloween Fancy Dress and Role Play**FNA FASHIONS**£4.98**4.0★53 rev](https://www.amazon.co.uk/dp/B0DK3ZKNZX) [4**HENBRANDT Childrens Police Helmet Hard Black and Silver British Police Hat Bobby Helmet Policeman Uniform Dress Up Imaginative Play One Size Halloween Fancy Dress Costume Accessory for Kids**HENBRANDT**£5.02**4.4★939 rev](https://www.amazon.co.uk/dp/B002EA8W0Y) [5**Lizzy | Police Baseball Cap | Black Adjustable Unisex | POLICE Lettering Comfortable Fit Durable Material | Costume Accessory for Adults**Lizzy**£5.24**4.3★17 rev](https://www.amazon.co.uk/dp/B0DZPBKCW9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kids Police Officer Hat Kids Police Role Play Costume Book Week Accessory Officers pretend Play Dress Up Outfit For Kids**The Fancy Dress**£5.37**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GGJBMQ4B) [**GWAWG 5pc Adult Police Costume Accessories Including Police Hat Black Sunglasses Checked Fancy Dress Tie Metal Handcuffs with Keys and Badge for Halloween Cop Outfit Men or Womens Fancy Dress**GWAWG**£8.98**14 rev1y ago](https://www.amazon.co.uk/dp/B0FK4WWTC2) [**GSrenyu 8pcs Police Costume Accessories with Walkie-talkie Hat Baton Whistle Tie Recorder Model of Grenade and Officers ID Police Fancy Dress Set for Adults Teens Party Dress Up**GSrenyu**£5.31**12 rev1y ago](https://www.amazon.co.uk/dp/B0FG2862XR) [**JUFYVO Police Cap Adjustable Police Baseball Hat Black Cap Role Play Cosplay Party Hats Halloween Fancy Dress Costume Accessory for Unisex Adult**JUFYVO**£8.36**4 rev1y ago](https://www.amazon.co.uk/dp/B0F1Y2QHCD) [**BORFUE Adult Police Cap with Checked Band and Badge Policeman Cosplay Hat for Police Dress Up Pretend Play Accessory**BORFUE**£7.66**5 rev1y ago](https://www.amazon.co.uk/dp/B0F1FK9FS6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cherry-on-Top Police Hat for Fancy Dress with Check Band Ladies Women Men Teen**Cherry-on-Top**£5.92**4.5★**▲ 351%**](https://www.amazon.co.uk/dp/B09RR1J4YM) [**Police Thin Blue Line Union Jack Premium Embroidered Baseball Cap Police Emergency Services (Black)**PSave**£10.99**5.0★**▲ 279%**](https://www.amazon.co.uk/dp/B0C2QKPH5Q) [**Mezchi 4 Packs Black Police Hat Cop Hat for Adults Unique Police Officer Hat for Stage Performance and Cosplay Party Funny Police Hat Costume for Party Favor Supplies**Mezchi**£11.42**4.5★**▲ 171%**](https://www.amazon.co.uk/dp/B0C3686P1N) [**Kids Police Officer Hat Kids Police Role Play Costume Book Week Accessory Officers pretend Play Dress Up Outfit For Kids**The Fancy Dress**£5.37**3.9★**▲ 158%**](https://www.amazon.co.uk/dp/B0GGJBMQ4B) [**Lizzy | Police Baseball Cap | Black Adjustable Unisex | POLICE Lettering Comfortable Fit Durable Material | Costume Accessory for Adults**Lizzy**£5.24**4.3★**▲ 102%**](https://www.amazon.co.uk/dp/B0DZPBKCW9)
**~~View all trending →~~**
## **What buyers say about police hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Good quality and arrived promptly”*
**Size-Overall**19%
*“Excellent fit and feel”*
**Value For Money**16%
*“Good value for money”*
**Advertised Vs Actual Product**9%
*“was just what I ordered”*
**Design-Overall**3%
*“The item it self looks good”*
**Comfort-Overall**3%
*“Comfy hat”*
**Material Quality**2%
*“The stuff its made with its great, its a bit flimsy and soft”*
**Thickness**2%
*“thin other than that everything was good”*
**Shape/Style**2%
*“Great dress up costume”*
**Correct Contents**2%
*“includes the right amount of extras”*
### **What buyers complain about **
**Smell**44%
*“Bad smell”*
**Size-Overall**9%
*“Really small, like weirdly, it's way too shallow”*
**Quality-Overall**9%
*“Cheap and nasty”*
**Functionality-Overall**5%
*“Radio not working”*
**Comfort-Overall**5%
*“Not very comfortable”*
**Durability**5%
*“off I'm not sure if they'd last a second time”*
**Strength**4%
*“A bit flimsy”*
**Ease Of Use**3%
*“couldnt use it”*
**Shape/Style**3%
*“Even if it were a good shape I would be needing to send it back as it is enormous for my 7yr old”*
**Stitch/Finish/Polish**3%
*“sewn all to one side”*
### **Top return reasons **
**Size-Overall**50%
**Smell**14%
**Quality-Overall**13%
**Material Quality**5%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**2%
**Value For Money**2%
**Durability**1%
**Ease Of Use**1%
**Strength**1%
## **Common questions**
- **Is police hat profitable to sell on Amazon United Kingdom?**
- The niche generates £36K/yr across 36 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the police hat niche?**
- 29 brands and 74 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in police hat?**
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 2.0%.
- **When does demand for police hat peak?**
- Demand peaks in Oct–Nov; the busiest month runs 14.3× the quietest.
- **What does it cost to enter the police hat niche?**
- Listings span £4.52–£21.74; the average listing price is £8.60 (sweet spot $15–$100). The average incumbent carries 340 reviews — the moat a new listing must climb.
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