---
title: "Police Costume Kids — £147K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/police-costume-kids"
last_updated: "2026-07-31T14:20:47.406Z"
locale: en
meta:
description: "Niche score 45/100 · £147K/yr market · 289K searches/yr · £15.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £147K/yr market · 289K searches/yr · £15.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Police Costume Kids — £147K/yr Amazon UK Niche (2026) - Flapen"
---
# **police costume kids**
**Skip it**
Soft demand (-47.5% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 1Conversion 42Competition 33Returns 87Price range 73Avg price 76Brand share 37Review moat 74Quality gap 76
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£15.21**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****558.15**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£8.73–£31.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£147K**
£147K/yr · 289K searches
**Growth**
**Bad****-47.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, police costume kids is a £147K/yr Amazon United Kingdom market (289K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **police costume kids market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£122K–£152K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#981**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **70%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**12%**
- Cheerful Children Toys28% - Matissa & Dad20% - Sincere Party14% - Aomig12% - WIKITOT8% - KalaDuck6% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -47.5% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/uk/toys-games/police-costume-kids/trend)
## **Top police costume kids search terms**
- **police costume kids**177K/yr-45.3%3.0% conv. - **kids police costume**49K/yr-43.5%2.9% conv. - **police officer costume kids**22K/yr-75.5%2.5% conv. - **policeman costume kids**13K/yr-42.4%2.7% conv. - **children police costume**11K/yr-44.3%1.5% conv. - **police outfit kids**8K/yr-4.2%2.9% conv. - **police dress up**6K/yr-24.3%2.4% conv. - **kids police outfit**4K/yr-46.4%2.5% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/police-costume-kids/search-terms)
## **Top police costume kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£15K15%£22K20%£29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Police Costume for Kids Dress Up Set with Policeman Vest Police Officer Outfit Toys Accessories Childrens Dressing Up Uniform for Toddlers World book day costumes for Boys Girls (Small (3-5 Years))**Matissa & Dad**£11.90**4.1★743 rev](https://www.amazon.co.uk/dp/B08KW263DK) [2**Cheerful Children Toys Kids Police Costume Set 10Pcs Kids Dress-Up Age 3-7**Cheerful Children Toys**£17.15**4.6★1,735 rev](https://www.amazon.co.uk/dp/B096MWYQPN) [3**Sincere Party Kids Police Officer Costume Childs Policeman Outfit Cop Fancy Dress Up Cosutme for Boys and Girls 4-6years**Sincere Party**£11.83**4.6★831 rev](https://www.amazon.co.uk/dp/B09S9TVJLD) [4**Kids Police Costume Kids Dress up Ages 3-7 (Black Vest without Trousers)**Cheerful Children Toys**£21.74**4.5★289 rev](https://www.amazon.co.uk/dp/B0FJYKJHWZ) [5**Aomig Kids Police Costumes 8 Pcs Police Officer Dress Up with Accessories Children Police Officer Costume Set Policeman Outfit Cospaly Cop Costume for Boys Girls World Book Day Halloween Birthdays**Aomig**£8.73**4.4★327 rev](https://www.amazon.co.uk/dp/B0CKXKDWQS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aomig Kids Police Costumes 8 Pcs Police Officer Dress Up with Accessories Children Police Officer Costume Policeman Outfit Cospaly Cop Costume for Boys Girls World Book Day Halloween Birthdays(Black)**Aomig**£9.48**327 rev3mo ago](https://www.amazon.co.uk/dp/B0GXDYCW32) [**GWAWG Police Costume Accessories Set Officer Role Play Policeman Uniform Outfit for Roleplay Halloween Carnival World Book Day**GWAWG**£11.56**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GG9KZGL3) [**Kids Police Costume Kids Dress up Ages 3-7 (Black Vest without Trousers)**Cheerful Children Toys**£21.74**289 rev8mo ago](https://www.amazon.co.uk/dp/B0FJYKJHWZ) [**Kitimi Police Costume Kids Children Police Costume Outfit Kids Police Accessories Set Police Baton Police Hat Handcuffs for Carnival Halloween Cosplay Party**Kitimi**£13.41**6 rev9mo ago](https://www.amazon.co.uk/dp/B0FXRK8QLP) [**KalaDuck Kids Police Costume Toys 17PCS Accessories with Hat Vest Handcuffs and Toy Gun Pretend Play Police Officer Outfit Carnival Halloween Kids Swat Dress Up Game for Boys Girls**KalaDuck**£25.38**60 rev1y ago](https://www.amazon.co.uk/dp/B0F1FLNQ1N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aomig Kids Police Costumes 8 Pcs Police Officer Dress Up with Accessories Children Police Officer Costume Policeman Outfit Cospaly Cop Costume for Boys Girls World Book Day Halloween Birthdays(Black)**Aomig**£9.48**4.4★**▲ 428%**](https://www.amazon.co.uk/dp/B0GXDYCW32) [**GWAWG Police Costume Accessories Set Officer Role Play Policeman Uniform Outfit for Roleplay Halloween Carnival World Book Day**GWAWG**£11.56**3.0★**▲ 378%**](https://www.amazon.co.uk/dp/B0GG9KZGL3) [**Kids Police Costume Kids Dress up Ages 3-7 (Black Vest without Trousers)**Cheerful Children Toys**£21.74**4.5★**▲ 147%**](https://www.amazon.co.uk/dp/B0FJYKJHWZ) [**Smiffys Cop Costume Black & White with Top Trousers & Hat Boys Fancy Dress Cops and Robbers Dress Up Costumes**Smiffys**£12.18**4.0★**▲ 84%**](https://www.amazon.co.uk/dp/B01MA29C2S) [**Police Costume for Kids Dress Up Set with Policeman Vest Police Officer Outfit Toys Accessories Childrens Dressing Up Uniform for Toddlers World book day costumes for Boys Girls (Large (5-7 Years))**Matissa & Dad**£12.27**4.1★**▲ 50%**](https://www.amazon.co.uk/dp/B08KW4TDSN)
**~~View all trending →~~**
## **What buyers say about police costume kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“High quality costume at affordable price”*
**Size-Overall**23%
*“Good size”*
**Value For Money**17%
*“Good value”*
**Fun/Entertainment Experience**5%
*“Fun”*
**Gifting Purpose**4%
*“Perfect gift”*
**Advertised Vs Actual Product**3%
*“Better than expected”*
**Durability**3%
*“Lovely costume and durable too”*
**Storage Capacity**3%
*“plenty of space”*
**Collectibles**2%
*“Grandson really enjoyed this collection for his 5th Birthday”*
**Creativity**2%
*“great for imaginative play”*
### **What buyers complain about **
**Smell**45%
*“Cigarette smoke smell”*
**Quality-Overall**15%
*“Poor quality”*
**Durability**6%
*“Torn trouser”*
**Size-Overall**5%
*“the glasses also too big”*
**Functionality-Overall**4%
*“Radio not working”*
**Material Quality**4%
*“Made from extremely poor quality plastic”*
**Value For Money**2%
*“Waste of money”*
**Noise Level**2%
*“The whistle has been 'lost' as it is very loud”*
**Stitch/Finish/Polish**2%
*“Hat badly damaged 💔 stitches are all coming out”*
**Gifting Purpose**1%
*“I feel I can not give this to my child”*
### **Top return reasons **
**Size-Overall**58%
**Smell**13%
**Quality-Overall**12%
**Defective Material/Parts**4%
**Value For Money**2%
**Advertised Vs Actual Product**1%
**Material Quality**1%
**Product Condition**1%
**Stitch/Finish/Polish**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is police costume kids profitable to sell on Amazon United Kingdom?**
- The niche generates £147K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -47.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the police costume kids niche?**
- 12 brands and 36 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in police costume kids?**
- Top complaints mined from reviews: Smell, Quality-Overall, Durability. The return rate is 1.4%.
- **When does demand for police costume kids peak?**
- Demand peaks in Mar–Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the police costume kids niche?**
- Listings span £8.73–£31.95; the average listing price is £15.21 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.
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