---
title: "Police Badge — £10K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/police-badge"
last_updated: "2026-07-31T13:03:05.404Z"
locale: en
meta:
description: "Niche score 41/100 · £10K/yr market · 63K searches/yr · £5.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £10K/yr market · 63K searches/yr · £5.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Police Badge — £10K/yr Amazon UK Niche (2026) - Flapen"
---
# **police badge**
**Skip it**
Prices mostly outside the sweet spot ($2.33–$12.99) — this niche doesn't clear our bar today.
Market size 3Growth 23Conversion 38Competition 40Returns 88Price range 0Avg price 15Brand share 57Review moat 97Quality gap 78
**Review moat**
**Incredible****67.81**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.43**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£10K**
£10K/yr · 63K searches
**Price range**
**Bad****£2.33–£12.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, police badge is a £10K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **police badge market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£16K–£22K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#2,058**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **62%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 99%
**Open market**
**21%**
- Storm&Lighthouse22% - FUN FABLES18% - AOVNA11% - HENBRANDT10% - Smiffys10% - RmKbe8%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -4.8% search growth over the last 90 days.
9K7KSpike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Oct, Nov · busiest ÷ quietest = 7.4×
[**Open Trend **](https://flapen.com/research/uk/toys-games/police-badge/trend)
## **Top police badge search terms**
- **police badge**46K/yr-11.4%3.7% conv. - **nypd badge**5K/yr+151.2%0.4% conv. - **police badge uk**4K/yr-15.5%2.7% conv. - **detective badge**5K/yr-28.8%5.4% conv. - **police badge necklace**3K/yr-50.5%5.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/police-badge/search-terms)
## **Top police badge products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£51810%£1K15%£2K20%£2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FUN FABLES Adult Silver Star Police Badge Necklace with Chain Police Officer Costume Accessory for Fancy Dress SWAT Detective Halloween Cosplay & Party Props**FUN FABLES**£3.71**4.1★27 rev](https://www.amazon.co.uk/dp/B0FFZP8Z2B) [2**Storm&Lighthouse Adult Silver Police Badge with Chain and Star Design Special NYPD Cop Officer Adult Fancy Dress Police Costume Accessory**Storm&Lighthouse**£4.07**4.2★5 rev](https://www.amazon.co.uk/dp/B0DRYP3LN5) [3**AOVNA Dress Up America Police Badge Pretend Play Police Costume Accessories Police Fancy Dress for Halloween FBI Dress Up**AOVNA**£5.12**4.8★9 rev](https://www.amazon.co.uk/dp/B0D4LL74LM) [4**Henbrandt Adult Silver Police Badge with Star Decoration Special Metal Badge Halloween Zombie NYPD Cops and Robbers Cosplay Unisex Police Officer Fancy Dress Accessories**HENBRANDT**£3.27**4.2★77 rev](https://www.amazon.co.uk/dp/B0CWPK5YF7) [5**Smiffys Police Badge Silver in Wallet Cops & Robbers Fancy Dress Cops and Robbers Dress Up Accessories Halloween**Smiffys**£6.23**4.5★809 rev](https://www.amazon.co.uk/dp/B003CIRW6W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GWAWG 5pc Adult Police Costume Accessories Including Police Hat Black Sunglasses Checked Fancy Dress Tie Metal Handcuffs with Keys and Badge for Halloween Cop Outfit Men or Womens Fancy Dress**GWAWG**£8.98**14 rev1y ago](https://www.amazon.co.uk/dp/B0FK4WWTC2) [**FUN FABLES Adult Silver Star Police Badge Necklace with Chain Police Officer Costume Accessory for Fancy Dress SWAT Detective Halloween Cosplay & Party Props**FUN FABLES**£3.71**27 rev1y ago](https://www.amazon.co.uk/dp/B0FFZP8Z2B) [**SAIIURV 2 Pack Fake Metal Police Badge with Star Decoration Police Officer Badge Policeman Swat Badge for Kids Adult Police Costume Accessories for Halloween Cop Swat and FBI Cosplay Party Festival.**SAIIURV**£5.10**10 rev1y ago](https://www.amazon.co.uk/dp/B0DYJHZ89S) [**Fake Police Swat Badge for Adult Kids 2 Pcs Silver Police Badge with Star Decoration Policeman Metal Officer Costume Accessories for Cosplay Party Festival**Qinsky**£4.17**9 rev1y ago](https://www.amazon.co.uk/dp/B0DYJ4TWXD) [**Storm&Lighthouse Adult Silver Police Badge with Star Design Special Police Metal Badge Officer NYPD Cops and Polices Officer NYPD Unisex Polices Accessories Fancy Dress**Storm&Lighthouse**£3.44**6 rev1y ago](https://www.amazon.co.uk/dp/B0DVT4NKHC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Police Badge T Shirt Pocket Gym Clothing Bodybuilding Training Workout Exercise Boxing MMA Tee Top (UK Alpha L Regular Regular Black)**Generic**£12.99**0.0★**▲ 654%**](https://www.amazon.co.uk/dp/B0DN418T48) [**Storm&Lighthouse Adult Silver Police Badge with Chain and Star Design Special NYPD Cop Officer Adult Fancy Dress Police Costume Accessory**Storm&Lighthouse**£4.07**4.2★**▲ 311%**](https://www.amazon.co.uk/dp/B0DRYP3LN5) [**RmKbe Adult Police Radio Set Policeman Costume Accessories Role-Playing Accessories Police Toys Fancy Dress**RmKbe**£5.83**3.6★**▲ 230%**](https://www.amazon.co.uk/dp/B0DPH5MR5G) [**Bristol Novelty BA382 Police Badge metal One Size Halloween**Bristol Novelty**£2.33**4.2★**▲ 211%**](https://www.amazon.co.uk/dp/B0033XF8BC) [**GWAWG 5pc Adult Police Costume Accessories Including Police Hat Black Sunglasses Checked Fancy Dress Tie Metal Handcuffs with Keys and Badge for Halloween Cop Outfit Men or Womens Fancy Dress**GWAWG**£8.98**4.2★**▲ 125%**](https://www.amazon.co.uk/dp/B0FK4WWTC2)
**~~View all trending →~~**
## **What buyers say about police badge**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**33%
*“As described”*
**Size-Overall**17%
*“Great fit”*
**Quality-Overall**17%
*“Whilst the quality is generally good”*
**Shape/Style**17%
*“Great dress up costume”*
### **What buyers complain about **
**Size-Overall**50%
*“Letter sizing is iregular”*
**Value For Money**25%
*“waste of money”*
**Strength**13%
*“Kind of flimsy”*
### **Top return reasons **
**Size-Overall**27%
**Quality-Overall**18%
**Sharpness**9%
**Fastener Quality**9%
**Strap/String Quality**9%
**Chain/Key Quality**9%
**Functionality-Overall**9%
**Shape/Style**5%
**Thin**5%
## **Common questions**
- **Is police badge profitable to sell on Amazon United Kingdom?**
- The niche generates £10K/yr across 21 tracked products. 90-day search growth is -4.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the police badge niche?**
- 16 brands and 38 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in police badge?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Strength. The return rate is 1.4%.
- **When does demand for police badge peak?**
- Demand peaks in Oct–Nov; the busiest month runs 7.4× the quietest.
- **What does it cost to enter the police badge niche?**
- Listings span £2.33–£12.99; the average listing price is £5.43 (sweet spot $15–$100). The average incumbent carries 68 reviews — the moat a new listing must climb.
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