---
title: "Poker Set — £857K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/poker-set"
last_updated: "2026-07-31T06:31:41.822Z"
locale: en
meta:
description: "Niche score 61/100 · £857K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £857K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Poker Set — £857K/yr Amazon UK Niche (2026) - Flapen"
---
# **poker set**
**Worth a look**
Shows a sweet-spot price point ($27.30 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 75Growth 13Conversion 54Competition 59Returns 94Price range 77Avg price 95Brand share 78Review moat 74Quality gap 37
**Avg price**
**Incredible****£27.30**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****£5.34–£114.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****£857K**
£857K/yr · 706K searches
**Review moat**
**Good****522.08**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-24.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, poker set is a £857K/yr Amazon United Kingdom market (706K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **poker set market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **£683K–£819K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **88%**
- **Out of stock**
- **10.8%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**57%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 92%
**Open market**
**37%**
- TANNESS20% - Oypla12% - display4top10% - Queensell8% - Trendi7% - JUNGLE STONE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.5% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/toys-games/poker-set/trend)
## **Top poker set search terms**
- **poker set**275K/yr-23.2%4.0% conv. - **poker chips**195K/yr-22.8%3.2% conv. - **poker**85K/yr-25.1%0.9% conv. - **poker chips set**30K/yr-7.6%3.3% conv. - **poker sets with chips**30K/yr-42.2%5.5% conv. - **casino chips**18K/yr-19.0%2.3% conv. - **poker sets**21K/yr-26.5%1.5% conv. - **texas holdem poker set**14K/yr-40.9%4.6% conv. - **poker set 500 piece**9K/yr-43.0%2.9% conv. - **poker chip set**7K/yr-36.5%3.6% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/poker-set/search-terms)
## **Top poker set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£43K10%£86K15%£129K20%£171K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tanness 200 Pcs Poker Set Casino Texas Holdem Poker Set with Chips Poker Mat & Tin Box | Gambling Cards & Casino Chips for Black Jack Games**TANNESS**£9.74**4.4★555 rev](https://www.amazon.co.uk/dp/B097HHW16L) [2**Oypla Poker Set - 300 Piece Texas Hold Em Complete With Casino Style Case**Oypla**£22.62**4.7★471 rev](https://www.amazon.co.uk/dp/B07P15HBKC) [3**Queensell 300-Piece Poker Set with 300 Professional Weight Poker Chips for Texas Holdem Poker Chip Set with Aluminum Carrying Case Playing Cards Dealer Buttons & Dice**Queensell**£37.41**4.7★91 rev](https://www.amazon.co.uk/dp/B0F3RRNSG5) [4**Trendi Black Edition 300 Piece Texas Holdem Poker Chip Set with Aluminium Case Casino Grade Chips Blackjack Mat Playing Cards & Dealer Buttons Ultimate Poker Night Kit for Home Games**Trendi**£22.07**4.6★19 rev](https://www.amazon.co.uk/dp/B0F9PQNYH7) [5**JUNGLE STONE 200 Piece Poker Set Casino Style Game Texas Holdem Poker and Blackjack Game with Felt Double Side Mat Chips Chip Deck Playing Cards and Metal Tin Gift Box**JUNGLE STONE**£10.08**4.4★136 rev](https://www.amazon.co.uk/dp/B0CG4D459C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aspect Texas Holdem Poker Set 300 Piece Set in Aluminium Case with 11.5g Heavyweight Chips 1 Sided Poker Mat 2 Decks of Playing Cards Dealer Big Blind Small Blind Buttons 5 Dice**Aspect**£25.99**4 rev8mo ago](https://www.amazon.co.uk/dp/B09NW5MTD8) [**Aspect Poker Set Casino Texas Holdem 200pcs Poker Set with Chips Poker Mat & Tin Box One Sided Mat Gambling Cards & Casino Chips for Black Jack Games Complete Game Kit**Aspect**£9.59**21 rev9mo ago](https://www.amazon.co.uk/dp/B09MSHL95G) [**Trendi Black Edition 300 Piece Texas Holdem Poker Chip Set with Aluminium Case Casino Grade Chips Blackjack Mat Playing Cards & Dealer Buttons Ultimate Poker Night Kit for Home Games**Trendi**£22.07**19 rev1y ago](https://www.amazon.co.uk/dp/B0F9PQNYH7) [**Queensell 300-Piece Poker Set with 300 Professional Weight Poker Chips for Texas Holdem Poker Chip Set with Aluminum Carrying Case Playing Cards Dealer Buttons & Dice**Queensell**£37.41**91 rev1y ago](https://www.amazon.co.uk/dp/B0F3RRNSG5) [**Soom Games Poker Set Compact Size with 110 Chips Dealer Button Big & Small Blind Buttons and Playing Cards Premium Poker Chips Set for 25 Players for Texas Holdem Blackjack Casino Games & More**Soom Games**£7.74**394 rev1y ago](https://www.amazon.co.uk/dp/B0DJRL8GSZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Queensell 300-Piece Poker Set with 300 Professional Weight Poker Chips for Texas Holdem Poker Chip Set with Aluminum Carrying Case Playing Cards Dealer Buttons & Dice**Queensell**£37.41**4.7★**▲ 442%**](https://www.amazon.co.uk/dp/B0F3RRNSG5) [**display4top Clay Poker Chips Set for Texas Holdem Poker Chips with Denominations Features a high-end Carrying case with Leather Interior Design and German Polycarbonate Shell (300pcs-13.5g)**display4top**£64.34**4.9★**▲ 115%**](https://www.amazon.co.uk/dp/B0D7ZVL58K) [**Zocipro 120Pcs Poker Chips Set Plastic Tokens with Denominations**Zocipro**£7.53**4.6★**▲ 102%**](https://www.amazon.co.uk/dp/B0D7PBKX8G) [**JUNGLE STONE 200 Piece Poker Set Casino Style Game Texas Holdem Poker and Blackjack Game with Felt Double Side Mat Chips Chip Deck Playing Cards and Metal Tin Gift Box**JUNGLE STONE**£10.08**4.4★**▲ 84%**](https://www.amazon.co.uk/dp/B0CG4D459C) [**Oypla Poker Set - 500 Piece Texas Hold Em Complete With Casino Style Case**Oypla**£27.78**4.5★**▲ 76%**](https://www.amazon.co.uk/dp/B07NZ1Z2HZ)
**~~View all trending →~~**
## **What buyers say about poker set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**39%
*“Chips are fairly good quality”*
**Value For Money**34%
*“Great value”*
**Gifting Purpose**11%
*“Great gift”*
**Advertised Vs Actual Product**6%
*“As described”*
**Material Quality**3%
*“the felt double sided cloth is nice little extra”*
**Color**1%
*“I like the colour scheme”*
**Weight Heavy**1%
*“Nice heavy chips, great value”*
**Compactness**1%
*“Love how its all in a compact tin”*
### **What buyers complain about **
**Quality-Overall**75%
*“Not very high quality”*
**Size-Overall**8%
*“The box is a little big”*
**Weight Heavy**8%
*“heavy if anyone was thinking it was small”*
### **Top return reasons **
**Size-Overall**22%
**Quality-Overall**19%
**Defective Material/Parts**13%
**Weight Heavy**9%
**Material Quality**8%
**Advertised Vs Actual Product**8%
**Weight Light**4%
**Value For Money**4%
**Product Condition**3%
**Gifting Purpose**2%
## **Common questions**
- **Is poker set profitable to sell on Amazon United Kingdom?**
- The niche generates £857K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the poker set niche?**
- 18 brands and 27 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in poker set?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Weight Heavy. The return rate is 1.1%.
- **When does demand for poker set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the poker set niche?**
- Listings span £5.34–£114.98; the average listing price is £27.30 (sweet spot $15–$100). The average incumbent carries 522 reviews — the moat a new listing must climb.
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