---
title: "Poker Mat — £37K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/poker-mat"
last_updated: "2026-07-31T15:33:36.361Z"
locale: en
meta:
description: "Niche score 44/100 · £37K/yr market · 58K searches/yr · £23.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £37K/yr market · 58K searches/yr · £23.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Poker Mat — £37K/yr Amazon UK Niche (2026) - Flapen"
---
# **poker mat**
**Skip it**
Soft demand (-37.0% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 7Conversion 34Competition 45Returns 85Price range 81Avg price 95Brand share 63Review moat 86Quality gap 40
**Avg price**
**Incredible****£23.21**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****287.8**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£5.96–£57.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£37K**
£37K/yr · 58K searches
**Growth**
**Bad****-37.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, poker mat is a £37K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **poker mat market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£35K–£46K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **84%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**25%**
- TITANWOLF20% - PERFECT LASER15% - Newverest13% - Courage Joy Kindness10% - Amrocky9% - POKER CHIP SHOP8%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -37.0% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/toys-games/poker-mat/trend)
## **Top poker mat search terms**
- **poker mat**38K/yr-42.2%3.2% conv. - **poker table cloth**10K/yr-34.9%1.7% conv. - **poker mat for table**7K/yr-25.6%2.8% conv. - **poker cloth**4K/yr-5.4%2.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/poker-mat/search-terms)
## **Top poker mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£3K12%£4K16%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Professional Poker Mat 120 x 60 cm 10 Players Texas Holdem Poker Mat Portable Poker Table Top with Art Deco Layout Print Noise Reduction| Lightweight for Games Everywhere (Green)**PERFECT LASER**£17.94**4.6★12 rev](https://www.amazon.co.uk/dp/B0DJSMWH8G) [2**TITANWOLF XXL Poker Mat - Gaming Mouse Pad Mouse Mat - 900 x 400mm - XXL mousepad - table mat large size - improved precision and speed - rubber base for stable grip on smooth surfaces - Green**TITANWOLF**£12.46**4.7★442 rev](https://www.amazon.co.uk/dp/B07W7RKBCY) [3**Courage Joy Kindness Texas Holdem Poker Rubber Mat Poker Mat Folding Poker Table Top Layout For Play Cards Poker Table Top 47 x 24 PokerGames Blackjack Casino Portable Poker Accessories**Courage Joy Kindness**£14.84**3.9★6 rev](https://www.amazon.co.uk/dp/B0FNJF17J1) [4**Amrocky Professional Poker Mat 120 x 60 cm 8-10 Player Portable Rubber Texas Holdem Poker Table Top Layout with Carrying Bag**Amrocky**£16.16**4.2★39 rev](https://www.amazon.co.uk/dp/B0D44YFV1G) [5**Newverest Poker Table Top 178 x 89 cm Texas Holdem Poker Mat for Home Game Nights Up to 10 Players Casino Poker Topper Cloth for Tables in Zipper Storage Bag with 8 Coasters in Poker Gift-Ready Box**Newverest**£33.39**4.8★471 rev](https://www.amazon.co.uk/dp/B0CJP53L4R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Courage Joy Kindness Texas Holdem Poker Rubber Mat Poker Mat Folding Poker Table Top Layout For Play Cards Poker Table Top 47 x 24 PokerGames Blackjack Casino Portable Poker Accessories**Courage Joy Kindness**£14.84**6 rev11mo ago](https://www.amazon.co.uk/dp/B0FNJF17J1) [**ZOWUBNK 900 x 400mm Poker Mat Mouse Pad Rubber Mat Poker Topper for Tables Portable Poker Table for Poker Chips & Poker Games (XXL Green)**ZOWUBNK**£11.20**2 rev1y ago](https://www.amazon.co.uk/dp/B0F1CHF5R2) [**TourKing Professional Poker Mat 180 x 90 cm 10 Player Portable Rubber Texas Holdem Poker Table Top Layout w/Carrying Bag for Poker Games Blackjack (Red)**TourKing**£22.71**4 rev1y ago](https://www.amazon.co.uk/dp/B0DYNDFWKQ) [**180x90 cm Poker Mat 10 Player Texas Holdem Poker Rubber Mat Topper**Funvalley Surperfect**£27.31**5 rev1y ago](https://www.amazon.co.uk/dp/B0DLFFM8V6) [**Professional Poker Mat 120 x 60 cm 10 Players Texas Holdem Poker Mat Portable Poker Table Top with Art Deco Layout Print Noise Reduction| Lightweight for Games Everywhere (Green)**PERFECT LASER**£17.94**12 rev1y ago](https://www.amazon.co.uk/dp/B0DJSMWH8G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Courage Joy Kindness Texas Holdem Poker Rubber Mat Poker Mat Folding Poker Table Top Layout For Play Cards Poker Table Top 47 x 24 PokerGames Blackjack Casino Portable Poker Accessories**Courage Joy Kindness**£14.84**3.9★**▲ 184%**](https://www.amazon.co.uk/dp/B0FNJF17J1) [**Newverest Poker Table Top 178 x 89 cm Texas Holdem Poker Mat for Home Game Nights Up to 10 Players Casino Poker Topper Cloth for Tables in Zipper Storage Bag with 8 Coasters in Poker Gift-Ready Box**Newverest**£33.39**4.8★**▲ 134%**](https://www.amazon.co.uk/dp/B0CJP53L4R) [**JUNGLE STONE 200 Piece Poker Set Casino Style Game Texas Holdem Poker and Blackjack Game with Felt Double Side Mat Chips Chip Deck Playing Cards and Metal Tin Gift Box**JUNGLE STONE**£10.08**4.4★**▲ 126%**](https://www.amazon.co.uk/dp/B0CG4D459C) [**REQUISITE NEEDS Professional Poker Set with Mat Casino Texas Holdem and Blackjack Games - 200 Chips Cards in Tin Box**REQUISITE NEEDS**£8.80**3.9★**▲ 114%**](https://www.amazon.co.uk/dp/B0D3XYLQL1) [**Newverest Poker Table Top 178 x 89 cm Texas Holdem Poker Mat for Home Game Nights Up to 10 Players Blackjack Casino Poker Topper for Tables in Zipper Storage Bag with 8 Coasters in Gift-Ready Box**Newverest**£33.16**4.8★**▲ 109%**](https://www.amazon.co.uk/dp/B0CJMRYGGP)
**~~View all trending →~~**
## **What buyers say about poker mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Quality table top for our social poker games”*
**Advertised Vs Actual Product**11%
*“As described”*
**Value For Money**10%
*“Great value for money”*
**Ease Of Use**6%
*“Handy to have”*
**Soft Feel**6%
*“Smooth surface”*
**Durability**5%
*“after many uses its still like new with the carry case”*
**Weight Light**3%
*“Nice weight”*
**Size-Overall**3%
*“This has upped the class of poker night, everyone admires it and the perfect size for my table, very pleased”*
**Stitch/Finish/Polish**3%
*“Stitched edges are still intact after several months which is more than I can say for the cheaper one I had before”*
**Color**3%
*“Vibrant colours”*
### **Top return reasons **
**Size-Overall**67%
**Quality-Overall**10%
**Defective Material/Parts**7%
**Color**4%
**Water Resistance**2%
**Material Quality**2%
**Strap/String Quality**2%
**Certifications**2%
**Grip**2%
**Smell**2%
## **Common questions**
- **Is poker mat profitable to sell on Amazon United Kingdom?**
- The niche generates £37K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the poker mat niche?**
- 15 brands and 19 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 67% of demand.
- **When does demand for poker mat peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the poker mat niche?**
- Listings span £5.96–£57.29; the average listing price is £23.21 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 69 [**bug hunting kits for children**](https://flapen.com/research/uk/toys-games/bug-hunting-kits-for-children)£112K/yr+112.3%**Worth a look**- 69 [**lilo**](https://flapen.com/research/uk/toys-games/lilo)£392K/yr+604.6%**Worth a look**- 69 [**toys for 1 year old boys**](https://flapen.com/research/uk/toys-games/toys-for-1-year-old-boys)£1.9M/yr+8.5%**Launch it**- 70 [**remote control boat**](https://flapen.com/research/uk/toys-games/remote-control-boat)£245K/yr+82.2%**Worth a look**- 70 [**sand pit**](https://flapen.com/research/uk/toys-games/sand-pit)£246K/yr+75.0%**Worth a look**- 71 [**tanning pool**](https://flapen.com/research/uk/toys-games/tanning-pool)£291K/yr>1,000%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/uk/toys-games)