---
title: "Pokemon — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/pokemon"
last_updated: "2026-07-31T13:40:29.840Z"
locale: en
meta:
description: "Niche score 32/100 · £51K/yr market · 156K searches/yr · £12.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · £51K/yr market · 156K searches/yr · £12.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pokemon — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **pokemon**
**Skip it**
A small market ($51K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 18Conversion 34Competition 29Returns 96Price range 35Avg price 51Brand share 14Review moat 46Quality gap 24
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£12.15**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,852.57**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£3.97–£20.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£51K**
£51K/yr · 156K searches
According to Flapen's Amazon United Kingdom niche tracking, pokemon is a £51K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pokemon market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£49K–£61K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#387**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **62%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**138**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 99%
**Open market**
**3%**
- Pokémon35% - Ravensburger28% - Hasbro Gaming17% - Monopoly12% - Juegos Mattel3% - Popgear2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.
175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 35.1×
[**Open Trend **](https://flapen.com/research/uk/toys-games/pokemon/trend)
## **Top pokemon search terms**
- **pokemon game**62K/yr-19.4%2.0% conv. - **pokemon games**56K/yr-25.6%0.7% conv. - **pokemon board game**15K/yr+12.6%3.9% conv. - **pokemon dobble**8K/yr+51.7%1.3% conv. - **pokemon guess who**4K/yr+116.8%3.7% conv. - **pokémon game**5K/yr-25.1%1.3% conv. - **pokémon games**5K/yr-19.0%0.9% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/pokemon/search-terms)
## **Top pokemon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£5K15%£8K20%£10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon Trading Card Game Battle Academy Set**Pokémon**£18.16**4.5★163 rev](https://www.amazon.co.uk/dp/B0D31X4GWY) [2**Guess Who? Pokémon Edition Game | 48 Pokémon | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+**Hasbro Gaming**£16.71**4.6★154 rev](https://www.amazon.co.uk/dp/B0FPF2RXPH) [3**Ravensburger Pokémon Labyrinth Moving Maze Family Board Game for Kids Age 7+ | Fun Strategy Game for 24 Players |Perfect Pokémon Gift for Boys & Girls**Ravensburger**£11.58**4.7★7,177 rev](https://www.amazon.co.uk/dp/B08XM1GQ1K) [4**Monopoly Pokémon Edition Board Game - English Version**Monopoly**£12.80**4.7★345 rev](https://www.amazon.co.uk/dp/B0DLGYDBW1) [5**Ravensburger Pokemon Labyrinth Connect Card Game for Kids and Families Travel Maze Game 2 to 6 Players Ages 7 Years and Up**Ravensburger**£3.97**4.6★557 rev](https://www.amazon.co.uk/dp/B0CSZ172NC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Guess Who? Pokémon Edition Game | 48 Pokémon | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+**Hasbro Gaming**£16.71**154 rev4mo ago](https://www.amazon.co.uk/dp/B0FPF2RXPH) [**Pokémon Trainer Expert Game guess the character from Pokemon 151 in the least number of clues to be the winner. Double sided board for beginner or expert. Age 6yrs + 1-4 players.**BEAR FACED GAMES**£20.88**27 rev11mo ago](https://www.amazon.co.uk/dp/B0F3D533KV) [**Pokemon Boys Shoes Boys Trainers Pikachu Kids Trainers Official Merchandise White Size 6**Pokémon**£17.87**69 rev1y ago](https://www.amazon.co.uk/dp/B0F8W47V72) [**Ravensburger Pokemon Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players**Ravensburger**£5.05**130 rev1y ago](https://www.amazon.co.uk/dp/B0F2N9NLFZ) [**Monopoly Pokémon Edition Board Game - English Version**Monopoly**£12.80**345 rev1y ago](https://www.amazon.co.uk/dp/B0DLGYDBW1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokemon Boys 2 Piece Pyjamas Set Blue/Yellow Age 11-12 Years**Pokémon**£6.85**4.7★**▲ 389%**](https://www.amazon.co.uk/dp/B0CJ5V6TYM) [**Popgear Pokemon Boys Trainer Poke Ball T-Shirt Heather Grey 3-13 Years**Popgear**£8.16**4.7★**▲ 380%**](https://www.amazon.co.uk/dp/B087QT2ZQK) [**Guess Who? Pokémon Edition Game | 48 Pokémon | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+**Hasbro Gaming**£16.71**4.6★**▲ 363%**](https://www.amazon.co.uk/dp/B0FPF2RXPH) [**Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years**Pokémon**£9.58**4.8★**▲ 330%**](https://www.amazon.co.uk/dp/B07RLP61T6) [**Asmodee | Dobble Super Mario | Family Card Game | Ages 6+ | 2-8 Players | 15 Minutes Playing Time**Asmodee**£9.50**4.8★**▲ 280%**](https://www.amazon.co.uk/dp/B0CZTNRFGS)
**~~View all trending →~~**
## **What buyers say about pokemon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**34%
*“Fun family game”*
**Quality-Overall**14%
*“All in all was a great purchase”*
**Gifting Purpose**11%
*“bought as a gift”*
**Value For Money**10%
*“Well worth it”*
**Size-Overall**4%
*“age appropriate”*
**Ease Of Use**3%
*“very easy to use”*
**Collectibles**3%
*“We are avid monopoly collectors”*
**Durability**3%
*“it's durable and contains plenty of popular pokemon they love shouting out and getting the pairs”*
**Suitability Beginner**2%
*“Great for beginners”*
**Instructions/User Manual/Troubleshooting**2%
*“Easy and clear instructions make it easy to follow, and can alter difficulty level for kids of different ages/abilities”*
### **What buyers complain about **
**Strength**20%
*“The bowl is very flimsy”*
**Durability**13%
*“Brakes easily”*
**Value For Money**12%
*“I think its a little bit overpriced for what it is as the dome feels like thin plastic”*
**Instructions/User Manual/Troubleshooting**10%
*“hard to play with the instructions”*
**Gifting Purpose**10%
*“box arrived damaged so it is useless as the gift it was intended”*
**Quality-Overall**10%
*“low quality”*
**Advertised Vs Actual Product**3%
*“While it's labelled as Monopoly, it is nowhere near as ruthless and stressful”*
**Noise Level**2%
*“Can be quite noisy from metal hitting metal”*
### **Top return reasons **
**Gifting Purpose**43%
**Defective Material/Parts**10%
**Size-Overall**9%
**Value For Money**7%
**Functionality-Overall**4%
**Product Condition**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Touch/Button Controls**2%
**Certifications**2%
## **Common questions**
- **Is pokemon profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (32/100).
- **How competitive is the pokemon niche?**
- 8 brands and 138 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in pokemon?**
- Top complaints mined from reviews: Strength, Durability, Value For Money. The return rate is 0.9%.
- **When does demand for pokemon peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 35.1× the quietest.
- **What does it cost to enter the pokemon niche?**
- Listings span £3.97–£20.88; the average listing price is £12.15 (sweet spot $15–$100). The average incumbent carries 1,853 reviews — the moat a new listing must climb.
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