---
title: "Pokemon Puzzle — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/pokemon-puzzle"
last_updated: "2026-07-31T12:23:05.210Z"
locale: en
meta:
description: "Niche score 37/100 · £44K/yr market · 64K searches/yr · £11.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £44K/yr market · 64K searches/yr · £11.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pokemon Puzzle — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **pokemon puzzle**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 5Conversion 67Competition 57Returns 96Price range 79Avg price 46Brand share 0Review moat 37Quality gap 18
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£4.95–£55.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£11.56**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,791.46**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£44K**
£44K/yr · 64K searches
**Growth**
**Bad****-39.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pokemon puzzle is a £44K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pokemon puzzle market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£35K–£46K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#966**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **39%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**108**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 94%
**Open market**
**0%**
- Ravensburger88% - Buffalo Games9% - Pokémon1% - Popgear1%
## **Demand**
Weekly Amazon search volume, last 22 weeks — -39.9% search growth over the last 90 days.
1K750Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/pokemon-puzzle/trend)
## **Top pokemon puzzle search terms**
- **pokemon puzzle**37K/yr-29.5%5.0% conv. - **pokemon jigsaw**22K/yr-40.7%5.5% conv. - **pokemon jigsaw puzzles for kids**5K/yr-81.7%11.3% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/pokemon-puzzle/search-terms)
## **Top pokemon puzzle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£3K9%£4K12%£5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ravensburger Pokémon 1000 Piece Challenge Puzzle for Adults & Kids 12 Years and Up - Premium Pokémon Jigsaw - Collectible Puzzle Gift**Ravensburger**£15.45**4.8★6,974 rev](https://www.amazon.co.uk/dp/B07PSV24F7) [2**Ravensburger Pokemon 3x49 Pieces Jigsaw Puzzles for Kids Age 5 Years Up**Ravensburger**£6.30**4.6★330 rev](https://www.amazon.co.uk/dp/B0D3DRH3H4) [3**Ravensburger Pokemon 3D Jigsaw Puzzle Ball for Kids Age 6 Years Up - 72 Pieces - No Glue Required for Boys and Girls**Ravensburger**£7.82**4.6★13,457 rev](https://www.amazon.co.uk/dp/B079P5ZX7Y) [4**Ravensburger Pokemon 150 Piece Jigsaw Puzzle with Extra Large Pieces for Kids Age 7 Years and Up**Ravensburger**£8.12**4.7★2,562 rev](https://www.amazon.co.uk/dp/B01H07ASIY) [5**Ravensburger Pokemon - 100 Piece Jigsaw Puzzle with Extra Large Pieces for Kids Age 6 Years and Up**Ravensburger**£8.28**4.8★2,012 rev](https://www.amazon.co.uk/dp/B00069L74I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ravensburger Pokemon 72 piece 3D Jigsaw Puzzle for Kids Age 6 Years Up - Educational Toys & Games for Kids**Ravensburger**£7.16**163 rev1y ago](https://www.amazon.co.uk/dp/B0DDKV3D5Q) [**Ravensburger Pokemon 3x49 Pieces Jigsaw Puzzles for Kids Age 5 Years Up**Ravensburger**£6.30**330 rev2y ago](https://www.amazon.co.uk/dp/B0D3DRH3H4) [**Ravensburger Pokemon 4 in a Box Jigsaw Puzzles for Kids Age 3 Years Up - 12 16 20 & 24 Pieces**Ravensburger**£5.79**143 rev2y ago](https://www.amazon.co.uk/dp/B0D35TNYWT) [**Ravensburger Pokemon Classics 1500 Piece Jigsaw Puzzles for Adults and Kids Age 12 Years Up**Ravensburger**£14.59**1,284 rev2y ago](https://www.amazon.co.uk/dp/B0CQ7YVBTL) [**Buffalo Games - Pokemon - Eevee Montage - Multipack Jigsaw Puzzles for Adults Challenging Puzzles Perfect for Game Nights - Finished Size Varies**Buffalo Games**£17.13**221 rev2y ago](https://www.amazon.co.uk/dp/B0CZ14GSD4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Popgear Pokemon Boys Trainer Poke Ball T-Shirt Heather Grey 3-13 Years**Popgear**£8.16**4.7★**▲ 575%**](https://www.amazon.co.uk/dp/B087QT2ZQK) [**Ravensburger 12000511 - Pokémon - 500 pieces jigsaw puzzle Puzzle for adults and kids age 12 years up Pokémon Puzzle gifts for Pokémon fans**Ravensburger**£11.33**4.7★**▲ 155%**](https://www.amazon.co.uk/dp/B0CQ8G4P8P) [**Pokémon Boys Hoodie | Pikachu Kids Hoodie with Pokeball Design Age 11 to 12 Years Multicoloured**Pokémon**£11.37**4.6★**▲ 113%**](https://www.amazon.co.uk/dp/B07RDWRCHK) [**Ravensburger Pokemon 72 piece 3D Jigsaw Puzzle for Kids Age 6 Years Up - Educational Toys & Games for Kids**Ravensburger**£7.16**4.6★**▲ 106%**](https://www.amazon.co.uk/dp/B0DDKV3D5Q) [**Ravensburger Pokemon Classics 1500 Piece Jigsaw Puzzles for Adults and Kids Age 12 Years Up**Ravensburger**£14.59**4.7★**▲ 73%**](https://www.amazon.co.uk/dp/B0CQ7YVBTL)
**~~View all trending →~~**
## **What buyers say about pokemon puzzle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality”*
**Value For Money**19%
*“Good value for money”*
**Gifting Purpose**16%
*“Lovely gift”*
**Fun/Entertainment Experience**11%
*“It's engaging enough to keep you interested”*
**Size-Overall**7%
*“Perfect fit”*
**Design-Overall**6%
*“Stylish puzzle”*
**Developmental Needs**6%
*“Good for older kids”*
**Ease Of Use**3%
*“Easy enough to do for 4 to 8 yrs”*
**Strength**3%
*“Once completed its very sturdy”*
**Correct Contents**3%
*“sturdy plastic pieces”*
### **What buyers complain about **
**Gifting Purpose**100%
*“box arrived damaged so it is useless as the gift it was intended”*
### **Top return reasons **
**Size-Overall**35%
**Gifting Purpose**34%
**Defective Material/Parts**11%
**Advertised Vs Actual Product**4%
**Product Condition**4%
**Material Quality**4%
**Chest Fit**2%
**Quality-Overall**2%
**Value For Money**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is pokemon puzzle profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 28 tracked products. 90-day search growth is -39.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the pokemon puzzle niche?**
- 4 brands and 108 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pokemon puzzle?**
- Top complaints mined from reviews: Gifting Purpose. The return rate is 0.9%.
- **What does it cost to enter the pokemon puzzle niche?**
- Listings span £4.95–£55.63; the average listing price is £11.56 (sweet spot $15–$100). The average incumbent carries 2,791 reviews — the moat a new listing must climb.
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