---
title: "Trend — pokemon cards - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/pokemon-cards/trend"
last_updated: "2026-07-31T10:31:43.338Z"
locale: en
meta:
  description: "Niche score 56/100 · £5.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £5.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — pokemon cards - Flapen"
---

# **pokemon cards**

**Worth a look**

Shows a $5.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 98Growth 24Conversion 13Competition 74Returns 98Price range 82Avg price 95Brand share 0Review moat 41Quality gap 43

**Market size**

**Incredible****£5.6M**

£5.6M/yr · 22.2M searches

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£24.43**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£5.43–£64.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,352.78**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")