[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-pokemon-advent-calendar-2024":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1427,651418915,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":181,"baselines":218,"demand":223,"seasonality":359,"brandShare":360,"products":369,"feedback":440,"searchTerms":484,"related":529,"lastUpdated":167},"24ade63f-9fd0-4704-b867-591e4488f196","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":162,"brandCountYearAgo":168,"sellerCount":169,"signals":170,"avgBsr":171,"pageQuality":161,"unitsSoldMin":172,"unitsSoldAvgMin":173,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":177,"avgSellerAgeDays":178,"top20ClickShare":151,"top20BrandShare":151,"primePct":179,"oosRate":180},34665,243757,4.6075,0.0811,0.0042,0.8146,1,4.47,499,33.86,10.04,45.16,7,5000,0.1429,0.0149,0,2,"pokemon advent calendar 2024","pokemon-advent-calendar-2024","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fpokemon-advent-calendar-2024","Building & Construction Toys","2026-07-29T17:44:56.992486+00:00",3,61,[],415,4000,250,500,135440,169300,30,187,0.5714,0.109,{"score":182,"verdict":183,"components":184},35,"skip",[185,190,192,196,199,201,204,208,211,214],{"key":186,"score":187,"weight":188,"raw":189},"marketSize",9,0.15,34665.17,{"key":191,"score":182,"weight":188,"raw":148},"growth",{"key":193,"score":194,"weight":195,"raw":149},"conversion",5,0.1,{"key":197,"score":198,"weight":188,"raw":150},"competition",15,{"key":200,"score":161,"weight":195,"raw":151},"brandShare",{"key":202,"score":203,"weight":195,"raw":152},"qualityGap",47,{"key":205,"score":121,"weight":206,"raw":207},"reviewMoat",0.05,499.43,{"key":209,"score":210,"weight":195,"raw":160},"returns",85,{"key":212,"score":213,"weight":206,"raw":154},"avgPrice",95,{"key":215,"score":216,"weight":206,"raw":217},"priceRange",84,0.8587699316628701,{"avgRating":219,"medianPrice":220,"medianReturnRate":221,"nichesTracked":222},4.36,12.11,0.0064,27545,{"points":224,"droppedPartialWeek":358},[225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,305,308,311,314,317,320,323,326,329,331,334,337,340,343,346,349,352,355],{"week":226,"volume":227},"2025-09-21",5981,{"week":229,"volume":230},"2025-09-28",5930,{"week":232,"volume":233},"2025-10-05",7207,{"week":235,"volume":236},"2025-10-12",10066,{"week":238,"volume":239},"2025-10-19",8793,{"week":241,"volume":242},"2025-10-26",9692,{"week":244,"volume":245},"2025-11-02",11116,{"week":247,"volume":248},"2025-11-09",16914,{"week":250,"volume":251},"2025-11-16",23370,{"week":253,"volume":254},"2025-11-23",25663,{"week":256,"volume":257},"2025-11-30",35195,{"week":259,"volume":260},"2025-12-07",23041,{"week":262,"volume":263},"2025-12-14",5153,{"week":265,"volume":266},"2025-12-21",2464,{"week":268,"volume":269},"2025-12-28",1527,{"week":271,"volume":272},"2026-01-04",862,{"week":274,"volume":275},"2026-01-11",598,{"week":277,"volume":278},"2026-01-18",459,{"week":280,"volume":281},"2026-01-25",390,{"week":283,"volume":284},"2026-02-01",374,{"week":286,"volume":287},"2026-02-08",310,{"week":289,"volume":290},"2026-02-15",321,{"week":292,"volume":293},"2026-02-22",323,{"week":295,"volume":296},"2026-03-01",244,{"week":298,"volume":299},"2026-03-08",176,{"week":301,"volume":302},"2026-03-15",193,{"week":304,"volume":302},"2026-03-22",{"week":306,"volume":307},"2026-03-29",220,{"week":309,"volume":310},"2026-04-05",132,{"week":312,"volume":313},"2026-04-12",184,{"week":315,"volume":316},"2026-04-19",163,{"week":318,"volume":319},"2026-04-26",150,{"week":321,"volume":322},"2026-05-03",198,{"week":324,"volume":325},"2026-05-10",173,{"week":327,"volume":328},"2026-05-17",230,{"week":330,"volume":325},"2026-05-24",{"week":332,"volume":333},"2026-05-31",178,{"week":335,"volume":336},"2026-06-07",202,{"week":338,"volume":339},"2026-06-14",216,{"week":341,"volume":342},"2026-06-21",159,{"week":344,"volume":345},"2026-06-28",280,{"week":347,"volume":348},"2026-07-05",256,{"week":350,"volume":351},"2026-07-12",293,{"week":353,"volume":354},"2026-07-19",387,{"week":356,"volume":357},"2026-07-26",480,false,null,{"top":361,"otherBrandCount":161,"otherClickShare":368},[362,365],{"brand":363,"clickShare":364},"Pokémon",0.8901,{"brand":366,"clickShare":367},"Mega Bloks",0.1098,0.00009999999999998899,[370,379,390,401,412,422,430],{"asin":371,"title":372,"brand":363,"imageUrl":373,"price":156,"rating":374,"reviews":307,"clickShare90":375,"clickShare360":376,"launchDate":377,"amazonUrl":378},"B0FM45DJ3D","Pokémon - Trading Card Game: Holiday Calendar (8 Holographic Cards 6 Booster Packs 7 Fun Packs & More)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ZB5mx-FvL.jpg",4,0.1854,0.2131,"2025-08-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FM45DJ3D",{"asin":380,"title":381,"brand":363,"imageUrl":382,"price":383,"rating":384,"reviews":385,"clickShare90":386,"clickShare360":387,"launchDate":388,"amazonUrl":389},"B0CTTX26Y8","Pokémon Holiday Advent Calendar - Features 16 2-Inch Battle Figures with Special Finish and Eight Unique Accessories","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ckmDheasL.jpg",26.36,4.5,203,0.1841,0.1239,"2024-08-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CTTX26Y8",{"asin":391,"title":392,"brand":363,"imageUrl":393,"price":394,"rating":395,"reviews":396,"clickShare90":397,"clickShare360":398,"launchDate":399,"amazonUrl":400},"B0FC6Z4LCC","Pokémon TCG: Holiday Calendar (8 Foil Cards 6 Booster Packs 7 Fun Packs & More)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51r7AHujnNL.jpg",44.41,4.6,510,0.1768,0.1732,"2025-06-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FC6Z4LCC",{"asin":402,"title":403,"brand":363,"imageUrl":404,"price":405,"rating":406,"reviews":407,"clickShare90":408,"clickShare360":409,"launchDate":410,"amazonUrl":411},"B0C8H5L5SZ","Pokémon TCG: Holiday Calendar (8 Foil Promo Cards 5 Booster Packs & more)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51q899D7fML.jpg",42.22,4.4,1647,0.1402,0.1238,"2023-07-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C8H5L5SZ",{"asin":413,"title":403,"brand":363,"imageUrl":414,"price":415,"rating":416,"reviews":417,"clickShare90":418,"clickShare360":419,"launchDate":420,"amazonUrl":421},"B0DFWY44GH","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51qSCzk1b9L.jpg",40.38,4.7,264,0.128,0.0864,"2024-09-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DFWY44GH",{"asin":423,"title":424,"brand":366,"imageUrl":425,"price":155,"rating":384,"reviews":426,"clickShare90":367,"clickShare360":427,"launchDate":428,"amazonUrl":429},"B08WZGQDTL","MEGA Pokémon Building Toys Set Holiday Calendar with 202 Pieces 2 Poseable Characters and Accessories for Kids GYG99","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F513-FPzTBZL.jpg",522,0.0684,"2024-06-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08WZGQDTL",{"asin":431,"title":432,"brand":363,"imageUrl":433,"price":434,"rating":395,"reviews":435,"clickShare90":436,"clickShare360":437,"launchDate":438,"amazonUrl":439},"B0F8RGL7YK","Pokémon Holiday Calendar 2025 - Features 16 2-Inch Battle Figures with Special Finish and Eight Unique Accessories","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51hs17oOvhL.jpg",28.48,130,0.0756,0.2113,"2025-08-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F8RGL7YK",{"love":441,"hate":473,"returnReasons":482},[442,448,453,458,462,467],{"topic":443,"percentOfMentions":444,"verbatims":445},"Value For Money",0.25,[446,447],"Great price","Its worth the hype and value",{"topic":449,"percentOfMentions":450,"verbatims":451},"Assembly\u002FInstallation",0.16670000000000001,[452],"Finally had the time to put this together",{"topic":454,"percentOfMentions":450,"verbatims":455},"Quality-Overall",[456,457],"the pull quality","New, good quality, pulled a nice card",{"topic":459,"percentOfMentions":450,"verbatims":460},"Collectibles",[461],"Plenty of cards, cute promos, collector daughter very happy",{"topic":463,"percentOfMentions":464,"verbatims":465},"Gifting Purpose",0.0833,[466],"This was a really wonderful gift",{"topic":468,"percentOfMentions":469,"verbatims":470},"Fun\u002FEntertainment Experience",0.0556,[471,472],"Fun for kids and reasonable contents,","Kid loved content at Crimbo",[474,479],{"topic":475,"percentOfMentions":476,"verbatims":477},"Design-Overall",0.3333,[478],"Not amazing construction",{"topic":443,"percentOfMentions":476,"verbatims":480},[481],"expensive",[483],{"reason":443,"pct":151},[485,490,495,500,504,509,513,517,521,525],{"term":486,"volume":487,"growthQoq":488,"conversionRate":489},"pokemon advent calendar",57500,0.4483,0.0035,{"term":491,"volume":492,"growthQoq":493,"conversionRate":494},"pokémon advent calendar",9380,1.2622,0.002,{"term":496,"volume":497,"growthQoq":498,"conversionRate":499},"pokemon calendar",9700,-0.0552,0.0023,{"term":501,"volume":502,"growthQoq":503,"conversionRate":161},"pokemon advent calendar 2025",119956,-0.4532,{"term":505,"volume":506,"growthQoq":507,"conversionRate":508},"pokemon advent",6253,-0.1731,0.031,{"term":510,"volume":511,"growthQoq":512,"conversionRate":161},"pokemon card advent calendar",6436,-0.3286,{"term":514,"volume":515,"growthQoq":516,"conversionRate":161},"advent calendar pokemon",8998,-0.4052,{"term":518,"volume":519,"growthQoq":520,"conversionRate":161},"pokemon calendar 2025",5721,-0.4512,{"term":522,"volume":523,"growthQoq":524,"conversionRate":161},"pokémon advent calendar 2025",7341,-0.9861,{"term":526,"volume":527,"growthQoq":528,"conversionRate":161},"pokemon card advent calendar 2025",6075,-1,[530,537,542,548,554,559],{"title":531,"href":532,"score":533,"verdict":534,"marketSize":535,"growth90":536},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":538,"href":539,"score":533,"verdict":534,"marketSize":540,"growth90":541},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":543,"href":544,"score":533,"verdict":545,"marketSize":546,"growth90":547},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":549,"href":550,"score":551,"verdict":534,"marketSize":552,"growth90":553},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":555,"href":556,"score":551,"verdict":534,"marketSize":557,"growth90":558},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":560,"href":561,"score":562,"verdict":534,"marketSize":563,"growth90":564},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]