---
title: "Pokemon 151 — £220K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/pokemon-151"
last_updated: "2026-07-31T15:31:32.083Z"
locale: en
meta:
description: "Niche score 41/100 · £220K/yr market · 519K searches/yr · £65.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £220K/yr market · 519K searches/yr · £65.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pokemon 151 — £220K/yr Amazon UK Niche (2026) - Flapen"
---
# **pokemon 151**
**Skip it**
Soft demand (-35.7% this quarter) — this niche doesn't clear our bar today.
Market size 42Growth 7Conversion 8Competition 35Returns 95Price range 25Avg price 88Brand share 14Review moat 60Quality gap 78
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£65.23**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,100.28**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£220K**
£220K/yr · 519K searches
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£7.03–£349.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-35.7%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, pokemon 151 is a £220K/yr Amazon United Kingdom market (519K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pokemon 151 market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£261K–£326K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#597**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **50%**
- **Out of stock**
- **28.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**122**
**Top-5 brand share**
**94%**
Top 20: 94%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- Pokémon82% - Titan Cards6% - --6% - That Mouse Fashion5% - Pokemon1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 11 weeks — -35.7% search growth over the last 90 days.
7K5KMay '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/pokemon-151/trend)
## **Top pokemon 151 search terms**
- **pokemon 151**193K/yr-43.1%0.6% conv. - **151 pokemon cards**34K/yr-12.3%0.5% conv. - **pokemon 151 booster box**35K/yr-37.0%0.3% conv. - **pokemon cards 151**34K/yr-22.3%0.7% conv. - **pokemon 151 etb**8K/yr+94.6%0.0% conv. - **151**29K/yr-42.3%0.4% conv. - **151 booster box**9K/yr+46.8%0.3% conv. - **151 ultra premium collection**15K/yr-23.7%0.1% conv. - **pokémon 151**19K/yr-46.0%0.6% conv. - **pokemon 151 packs**4K/yr+120.3%0.4% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/pokemon-151/search-terms)
## **Top pokemon 151 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£22K20%£44K30%£66K40%£88K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon Scarlet & Violet 151 Booster Pack**Pokémon**£18.06**4.1★1,098 rev](https://www.amazon.co.uk/dp/B0CJ7P9LBN) [2**Pokémon TCG: Scarlet & Violet151 Booster Bundle (6 Booster Packs)**Pokémon**£130.76**4.7★2,028 rev](https://www.amazon.co.uk/dp/B0C8YBXDYQ) [3**One Random PSA Graded and Authenticated Encased Pokemon Card (Perfect for Display)**Pokémon**£33.70**3.1★1,689 rev](https://www.amazon.co.uk/dp/B09PQBM615) [4**Pokemon 151 Booster Packs Korean x2 | Pokemon 151 Booster Packs | Korean Pokémon Cards | Titan Authenticated**--**£14.14**4.0★35 rev](https://www.amazon.co.uk/dp/B0F3PBL45L) [5**151 Korean 3 Booster Packs | TCYM Authenticated | Korean Pokemon Cards | Pokemon 151 Booster Bundle | Pokémon Scarlet and Violet | That Mouse Fashion**That Mouse Fashion**£24.71**4.2★15 rev](https://www.amazon.co.uk/dp/B0FZKXK85C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokémon TCG: Mega EvolutionAscended Heroes Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)**Pokémon**£37.96**1,451 rev5mo ago](https://www.amazon.co.uk/dp/B0G3CY83L5) [**151 Korean 3 Booster Packs | TCYM Authenticated | Korean Pokemon Cards | Pokemon 151 Booster Bundle | Pokémon Scarlet and Violet | That Mouse Fashion**That Mouse Fashion**£24.71**15 rev8mo ago](https://www.amazon.co.uk/dp/B0FZKXK85C) [**Pokemon Surging Sparks Korean Booster Packs x2 | Korean Pokemon Cards | Surging Sparks Boosters | Supercharged Breaker | Super Electric Breaker | 2x Pokemon Packs | Titan Cards Authenticated**Pokemon**£7.03**123 rev1y ago](https://www.amazon.co.uk/dp/B0F3P9T3WL) [**Pokemon 151 Booster Packs Korean x2 | Pokemon 151 Booster Packs | Korean Pokémon Cards | Titan Authenticated**--**£14.14**35 rev1y ago](https://www.amazon.co.uk/dp/B0F3PBL45L) [**Pokémon TCG: Mega EvolutionPhantasmal Flames Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)**Pokémon**£38.54**1,649 rev1y ago](https://www.amazon.co.uk/dp/B0FPM3LQJ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokémon TCG: Scarlet & Violet151 CollectionZapdos ex**Pokémon**£55.31**4.8★**▲ 342%**](https://www.amazon.co.uk/dp/B0C8Y7SDJW) [**PoKéMoN Mini Tin Bundle - 50 Assorted Cards 1 Random Ultra Rare & Game Coin**Pokémon**£10.07**3.5★**▲ 341%**](https://www.amazon.co.uk/dp/B0C8Z499T1) [**Pokémon TCG: Scarlet & Violet151 Elite Trainer Box (9 Boosters & Premium Accessories)**Pokémon**£349.25**4.6★**▲ 258%**](https://www.amazon.co.uk/dp/B0C8YN3BY4) [**Pokémon TCG: Mega EvolutionPhantasmal Flames Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)**Pokémon**£38.54**4.8★**▲ 243%**](https://www.amazon.co.uk/dp/B0FPM3LQJ4) [**Pokémon TCG: Mega EvolutionAscended Heroes Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)**Pokémon**£37.96**4.8★**▲ 185%**](https://www.amazon.co.uk/dp/B0G3CY83L5)
**~~View all trending →~~**
## **What buyers say about pokemon 151**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“Brilliant price”*
**Collectibles**24%
*“Great buy for the collection”*
**Quality-Overall**19%
*“Cards were good quality”*
**Advertised Vs Actual Product**13%
*“Exactly as shown”*
**Fun/Entertainment Experience**4%
*“Really fun set”*
**Gifting Purpose**4%
*“Ideal gift”*
**Ease Of Use**2%
*“Quick easy also great pull rate got hyper rare dragonight”*
**Design-Overall**1%
*“have a great design”*
**Color**1%
*“bold colours”*
**Correct Contents**1%
*“Great pack, the extras you get are good for playing the game”*
### **What buyers complain about **
**Value For Money**42%
*“Overpriced”*
**Advertised Vs Actual Product**20%
*“Not as advertised”*
**Quality-Overall**9%
*“Rubbish”*
**Product Condition**4%
*“Used product”*
**Ethical Trade/Fair Trade**4%
*“Is a big scam”*
**Ease Of Use**3%
*“Great product just hard to get hold off”*
**Gifting Purpose**2%
*“This was a birthday present for someone and now I am mortified and embarrassed”*
**Color**2%
*“violet 151 clearly arent”*
**Drop/Impact Protection**1%
*“Bit of damage as it wasnt shipped protected”*
**Functionality-Overall**1%
*“Excellent product my luck continued with pulls sadly nothing :”*
### **Top return reasons **
**Advertised Vs Actual Product**46%
**Product Condition**21%
**Quality-Overall**7%
**Value For Money**5%
**Scratch Resistance**4%
**Ethical Trade/Fair Trade**4%
**Gifting Purpose**3%
**Defective Material/Parts**3%
**Display-Overall**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is pokemon 151 profitable to sell on Amazon United Kingdom?**
- The niche generates £220K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the pokemon 151 niche?**
- 4 brands and 122 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in pokemon 151?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.0%.
- **What does it cost to enter the pokemon 151 niche?**
- Listings span £7.03–£349.25; the average listing price is £65.23 (sweet spot $15–$100). The average incumbent carries 1,100 reviews — the moat a new listing must climb.
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