---
title: "Trend — plushies - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/plushies/trend"
last_updated: "2026-07-31T13:43:55.475Z"
locale: en
meta:
  description: "Niche score 54/100 · £143K/yr market · 1.3M searches/yr · £10.16 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £143K/yr market · 1.3M searches/yr · £10.16 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — plushies - Flapen"
---

# **plushies**

**Worth a look**

Shows low returns (0.8%), but weak search conversion (1.1%) keeps it on the watch list.

Market size 31Growth 17Conversion 14Competition 86Returns 96Price range 76Avg price 35Brand share 92Review moat 48Quality gap 52

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Price range**

**Great****£3.01–£53.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,679.78**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£10.16**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£143K**

£143K/yr · 1.3M searches

**Growth**

**Bad****-15.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")