[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-playdoh-kitchen":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":179,"baselines":216,"demand":221,"seasonality":527,"brandShare":540,"products":552,"feedback":701,"searchTerms":845,"related":874,"lastUpdated":167},"3862dc47-ec49-4982-9806-75cfd8f71160","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":168,"sellerCount":169,"signals":170,"avgBsr":171,"pageQuality":161,"unitsSoldMin":172,"unitsSoldAvgMin":161,"unitsSoldAvgMax":173,"revenueMin":174,"revenueMax":175,"avgBrandAgeMonths":176,"avgSellerAgeDays":177,"top20ClickShare":151,"top20BrandShare":151,"primePct":151,"oosRate":178},13418,16260,0.1201,-0.1851,0.0471,0.6656,1,4.53,12094,17.52,6.78,58.62,15,750,0.4667,0.0071,0,2,"playdoh kitchen","playdoh-kitchen","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fplaydoh-kitchen","Arts & Crafts","2026-07-29T16:18:57.519744+00:00",3,119,[],82,500,100,8760,13140,23,172,0.0817,{"score":180,"verdict":181,"components":182},36,"skip",[183,187,190,194,197,199,202,207,210,213],{"key":184,"score":168,"weight":185,"raw":186},"marketSize",0.15,13417.62,{"key":188,"score":189,"weight":185,"raw":148},"growth",16,{"key":191,"score":192,"weight":193,"raw":149},"conversion",56,0.1,{"key":195,"score":196,"weight":185,"raw":150},"competition",31,{"key":198,"score":161,"weight":193,"raw":151},"brandShare",{"key":200,"score":201,"weight":193,"raw":152},"qualityGap",37,{"key":203,"score":204,"weight":205,"raw":206},"reviewMoat",21,0.05,12093.6,{"key":208,"score":209,"weight":193,"raw":160},"returns",96,{"key":211,"score":212,"weight":205,"raw":154},"avgPrice",81,{"key":214,"score":171,"weight":205,"raw":215},"priceRange",0.8414351851851852,{"avgRating":217,"medianPrice":218,"medianReturnRate":219,"nichesTracked":220},4.36,12.12,0.0064,27606,{"points":222,"droppedPartialWeek":526},[223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,327,330,333,336,339,342,345,347,350,353,356,359,362,365,368,371,374,376,379,381,384,387,390,393,396,399,402,405,408,411,414,417,420,423,426,429,432,435,438,441,444,447,450,453,456,459,461,464,467,470,473,476,479,482,484,487,490,493,496,498,501,503,506,509,512,515,518,521,523],{"week":224,"volume":225},"2024-08-04",364,{"week":227,"volume":228},"2024-08-11",544,{"week":230,"volume":231},"2024-08-18",533,{"week":233,"volume":234},"2024-08-25",468,{"week":236,"volume":237},"2024-09-01",427,{"week":239,"volume":240},"2024-09-08",435,{"week":242,"volume":243},"2024-09-15",477,{"week":245,"volume":246},"2024-09-22",636,{"week":248,"volume":249},"2024-09-29",849,{"week":251,"volume":252},"2024-10-06",748,{"week":254,"volume":255},"2024-10-13",1324,{"week":257,"volume":258},"2024-10-20",769,{"week":260,"volume":261},"2024-10-27",837,{"week":263,"volume":264},"2024-11-03",850,{"week":266,"volume":267},"2024-11-10",4239,{"week":269,"volume":270},"2024-11-17",1388,{"week":272,"volume":273},"2024-11-24",2212,{"week":275,"volume":276},"2024-12-01",2469,{"week":278,"volume":279},"2024-12-08",2106,{"week":281,"volume":282},"2024-12-15",1678,{"week":284,"volume":285},"2024-12-22",1523,{"week":287,"volume":288},"2024-12-29",487,{"week":290,"volume":291},"2025-01-05",602,{"week":293,"volume":294},"2025-01-12",414,{"week":296,"volume":297},"2025-01-19",367,{"week":299,"volume":300},"2025-01-26",318,{"week":302,"volume":303},"2025-02-02",256,{"week":305,"volume":306},"2025-02-09",220,{"week":308,"volume":309},"2025-02-16",352,{"week":311,"volume":312},"2025-02-23",253,{"week":314,"volume":315},"2025-03-02",252,{"week":317,"volume":318},"2025-03-09",251,{"week":320,"volume":321},"2025-03-16",211,{"week":323,"volume":324},"2025-03-23",233,{"week":326,"volume":303},"2025-03-30",{"week":328,"volume":329},"2025-04-06",178,{"week":331,"volume":332},"2025-04-13",213,{"week":334,"volume":335},"2025-04-20",181,{"week":337,"volume":338},"2025-04-27",154,{"week":340,"volume":341},"2025-05-04",139,{"week":343,"volume":344},"2025-05-11",156,{"week":346,"volume":338},"2025-05-18",{"week":348,"volume":349},"2025-05-25",145,{"week":351,"volume":352},"2025-06-01",194,{"week":354,"volume":355},"2025-06-08",241,{"week":357,"volume":358},"2025-06-15",209,{"week":360,"volume":361},"2025-06-22",113,{"week":363,"volume":364},"2025-06-29",111,{"week":366,"volume":367},"2025-07-06",163,{"week":369,"volume":370},"2025-07-13",210,{"week":372,"volume":373},"2025-07-20",155,{"week":375,"volume":338},"2025-07-27",{"week":377,"volume":378},"2025-08-03",135,{"week":380,"volume":352},"2025-08-10",{"week":382,"volume":383},"2025-08-17",123,{"week":385,"volume":386},"2025-08-24",206,{"week":388,"volume":389},"2025-08-31",202,{"week":391,"volume":392},"2025-09-07",231,{"week":394,"volume":395},"2025-09-14",298,{"week":397,"volume":398},"2025-09-21",345,{"week":400,"volume":401},"2025-09-28",254,{"week":403,"volume":404},"2025-10-05",300,{"week":406,"volume":407},"2025-10-12",563,{"week":409,"volume":410},"2025-10-19",270,{"week":412,"volume":413},"2025-10-26",308,{"week":415,"volume":416},"2025-11-02",438,{"week":418,"volume":419},"2025-11-09",577,{"week":421,"volume":422},"2025-11-16",633,{"week":424,"volume":425},"2025-11-23",935,{"week":427,"volume":428},"2025-11-30",1184,{"week":430,"volume":431},"2025-12-07",994,{"week":433,"volume":434},"2025-12-14",825,{"week":436,"volume":437},"2025-12-21",860,{"week":439,"volume":440},"2025-12-28",452,{"week":442,"volume":443},"2026-01-04",222,{"week":445,"volume":446},"2026-01-11",225,{"week":448,"volume":449},"2026-01-18",247,{"week":451,"volume":452},"2026-01-25",279,{"week":454,"volume":455},"2026-02-01",189,{"week":457,"volume":458},"2026-02-08",185,{"week":460,"volume":458},"2026-02-15",{"week":462,"volume":463},"2026-02-22",240,{"week":465,"volume":466},"2026-03-01",305,{"week":468,"volume":469},"2026-03-08",164,{"week":471,"volume":472},"2026-03-15",276,{"week":474,"volume":475},"2026-03-22",226,{"week":477,"volume":478},"2026-03-29",165,{"week":480,"volume":481},"2026-04-05",246,{"week":483,"volume":358},"2026-04-12",{"week":485,"volume":486},"2026-04-19",214,{"week":488,"volume":489},"2026-04-26",129,{"week":491,"volume":492},"2026-05-03",142,{"week":494,"volume":495},"2026-05-10",106,{"week":497,"volume":446},"2026-05-17",{"week":499,"volume":500},"2026-05-24",208,{"week":502,"volume":177},"2026-05-31",{"week":504,"volume":505},"2026-06-07",242,{"week":507,"volume":508},"2026-06-14",173,{"week":510,"volume":511},"2026-06-21",134,{"week":513,"volume":514},"2026-06-28",204,{"week":516,"volume":517},"2026-07-05",127,{"week":519,"volume":520},"2026-07-12",151,{"week":522,"volume":508},"2026-07-19",{"week":524,"volume":525},"2026-07-26",170,false,[528,529,530,531,532,533,534,535,536,537,538,539],0.7170675357894303,0.5041462106522546,0.5017863773257973,0.4086802260819341,0.3449170528670508,0.386392911332059,0.3494162300424935,0.6600382304000441,0.9420263945615651,1.3727257725153679,2.969099385288172,2.7159536284500185,{"top":541,"otherBrandCount":161,"otherClickShare":551},[542,545,548],{"brand":543,"clickShare":544},"Play-Doh",0.8804,{"brand":546,"clickShare":547},"Crelloci",0.0998,{"brand":549,"clickShare":550},"JoiTale",0.0197,0.00009999999999998899,[553,564,575,585,596,607,617,626,637,647,657,665,675,683,692],{"asin":554,"title":555,"brand":543,"imageUrl":556,"price":557,"rating":558,"reviews":559,"clickShare90":560,"clickShare360":561,"launchDate":562,"amazonUrl":563},"B09Q16HQB5","Play-Doh Kitchen Creations Super Colourful Cafe Play Food Coffee Toy With 20 Accessories And 8 Pots","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Myp5GadkL.jpg",14.18,4.5,25658,0.2599,0.2729,"2022-01-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09Q16HQB5",{"asin":565,"title":566,"brand":543,"imageUrl":567,"price":568,"rating":569,"reviews":570,"clickShare90":571,"clickShare360":572,"launchDate":573,"amazonUrl":574},"B0CLSFDSV1","Play-Doh Kitchen Creations Busy Chefs Restaurant Playset","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F515doulmzEL.jpg",19.31,4.7,745,0.1524,0.1579,"2023-12-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CLSFDSV1",{"asin":576,"title":577,"brand":546,"imageUrl":578,"price":579,"rating":580,"reviews":581,"clickShare90":547,"clickShare360":582,"launchDate":583,"amazonUrl":584},"B0CJFJHF2V","Crelloci 3 in 1 Play Color Dough Kitchen Creations Set Ice Cream Noodle Hamburger Maker Machine Art Crafts Food Toys Modelling Clay Set Deluxe Dough Tools Kit for Kids Ages 3+ (12 Colors Dough)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51TWZCGZmsL.jpg",18.85,4.3,284,0.1027,"2023-09-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CJFJHF2V",{"asin":586,"title":587,"brand":543,"imageUrl":588,"price":589,"rating":590,"reviews":591,"clickShare90":592,"clickShare360":593,"launchDate":594,"amazonUrl":595},"B099ZYXV8H","Play-Doh Kitchen Creations Pizza Oven Playset Pretend Play Cooking Toy with Pizza Tools & 6 Tubs Arts and Crafts for Kids Boys & Girls (3+) Non-Toxic Modelling Compound","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41NTWLWe7JL.jpg",12.1,4.6,3963,0.0855,0.0918,"2021-07-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB099ZYXV8H",{"asin":597,"title":598,"brand":543,"imageUrl":599,"price":600,"rating":601,"reviews":602,"clickShare90":603,"clickShare360":604,"launchDate":605,"amazonUrl":606},"B0DNGBHK93","Play-Doh Super Slice Cake Playset Non-Toxic Modelling Compound Bakery Toy with Cutters & Decorating Tools Mould & Slice Colourful Creations Arts & Crafts Fun for Kids 3","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51KJoR3BBlL.jpg",15.53,4.8,1844,0.068,0.0883,"2025-04-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DNGBHK93",{"asin":608,"title":609,"brand":543,"imageUrl":610,"price":611,"rating":590,"reviews":612,"clickShare90":613,"clickShare360":614,"launchDate":615,"amazonUrl":616},"B07ZYCKR15","Play-Doh Kitchen Creations Noodle Party Playset for Children Aged 3 and up with 5 Non-Toxic Colours Multicolor 8.1 x 27.94 x 21.59 cm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F513Pi8cbaoL.jpg",15.14,27103,0.0603,0.0668,"2020-02-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07ZYCKR15",{"asin":618,"title":619,"brand":543,"imageUrl":620,"price":621,"rating":558,"reviews":559,"clickShare90":622,"clickShare360":623,"launchDate":624,"amazonUrl":625},"B0B2913L4M","Play-Doh Kitchen Creations Magical Mixer Playset Crafts for Kids Toy Mixer with Play Kitchen Accessories Arts and Crafts for Toddlers","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51R+TKEBKeL.jpg",11,0.0559,0.024,"2022-12-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0B2913L4M",{"asin":627,"title":628,"brand":543,"imageUrl":629,"price":630,"rating":631,"reviews":632,"clickShare90":633,"clickShare360":634,"launchDate":635,"amazonUrl":636},"B0G2TC2HG8","Play-Doh Super Sizzlin Kitchen Playset Realistic Cooking Toy Sounds 25+ Play Foods to Create Kids Arts & Crafts 3+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51lQVEevZBL.jpg",33.31,4.9,13,0.0515,0.0095,"2026-02-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G2TC2HG8",{"asin":638,"title":639,"brand":543,"imageUrl":640,"price":641,"rating":590,"reviews":642,"clickShare90":643,"clickShare360":644,"launchDate":645,"amazonUrl":646},"B0BDGS5Z1X","Play-Doh Kitchen Creations Busy Chefs Restaurant Playset 2-Sided Kitchen Playset Sets for Girls and Boys","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51odugbml3L.jpg",18.68,19741,0.0439,0.1125,"2023-05-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BDGS5Z1X",{"asin":648,"title":649,"brand":543,"imageUrl":650,"price":651,"rating":569,"reviews":652,"clickShare90":653,"clickShare360":654,"launchDate":655,"amazonUrl":656},"B0BDGPL1T8","Play-Doh Little Chef Starter Set Creative Kitchen Playset with 14 Accessories & 5 Tubs Arts and Crafts Toys for Kids Boys & Girls (3+) Non-Toxic Modelling Compound","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51eA9gPZ1mL.jpg",7.31,1190,0.0285,0.0365,"2023-03-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BDGPL1T8",{"asin":658,"title":659,"brand":543,"imageUrl":660,"price":156,"rating":590,"reviews":642,"clickShare90":661,"clickShare360":662,"launchDate":663,"amazonUrl":664},"B09D5Y2WCY","Play-Doh Kitchen Creations Ultimate Ice Cream Truck Playset with 27 Accessories 12 Pots Realistic Sounds Multicolor 203.2 x 635 x 558.8 mim","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Lnwp6k7ML.jpg",0.0241,0.0069,"2022-03-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09D5Y2WCY",{"asin":666,"title":667,"brand":549,"imageUrl":668,"price":669,"rating":670,"reviews":671,"clickShare90":550,"clickShare360":672,"launchDate":673,"amazonUrl":674},"B0FPWK2SWY","Dough Tools and Cutters 32 PCS Play Color Dough Accessories Kitchen Creations Set Ice Cream Maker with 12 Colors Modeling Clay Educational Gift for Kids Ages 3+ Year Old Boys Girls","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51YQC4gACdL.jpg",11.19,3.7,99,0.0099,"2025-09-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FPWK2SWY",{"asin":676,"title":677,"brand":543,"imageUrl":678,"price":155,"rating":558,"reviews":559,"clickShare90":679,"clickShare360":680,"launchDate":681,"amazonUrl":682},"B0C3528VHM","Play-Doh Swirlin Smoothies Toy Blender Playset for Toddlers","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51pX9X-vb7L.jpg",0.0186,0.0063,"2023-10-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C3528VHM",{"asin":684,"title":685,"brand":543,"imageUrl":686,"price":687,"rating":558,"reviews":559,"clickShare90":688,"clickShare360":689,"launchDate":690,"amazonUrl":691},"B0CHXPPGPP","Play-Doh Rainbow Swirl Ice Cream Playset for Toddlers Non-Toxic Modelling Compound Set Crafts for Kids Creative Toys for 3+ Year Olds","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51DyTO1CwdL.jpg",11.26,0.0175,0.0081,"2024-04-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CHXPPGPP",{"asin":693,"title":694,"brand":543,"imageUrl":695,"price":696,"rating":558,"reviews":697,"clickShare90":698,"clickShare360":699,"launchDate":681,"amazonUrl":700},"B0C34RZ84M","Play-Doh Hair Stylin Salon Playset with 6 Cans Pretend Play Toys Ages 3+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51A3Q0Ug+dL.jpg",9.57,4049,0.0143,0.0058,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C34RZ84M",{"love":702,"hate":771,"returnReasons":823},[703,710,717,724,731,738,745,752,759,766],{"topic":704,"percentOfMentions":705,"verbatims":706},"Fun\u002FEntertainment Experience",0.36950000000000005,[707,708,709],"Great toy","It is super fun","Endless fun",{"topic":711,"percentOfMentions":712,"verbatims":713},"Value For Money",0.122,[714,715,716],"Good value","Good value for money","fair price",{"topic":718,"percentOfMentions":719,"verbatims":720},"Gifting Purpose",0.1112,[721,722,723],"Well received gift","Great gift","Really well received present",{"topic":725,"percentOfMentions":726,"verbatims":727},"Quality-Overall",0.1093,[728,729,730],"Good quality","Lovely product","Its classic excellent quality you know youll get when you buy playdoh, its durable and strong and withstands anything",{"topic":732,"percentOfMentions":733,"verbatims":734},"Creativity",0.0405,[735,736,737],"it really brings the imagination out","kids can be very creative","If you have a child who loves imaginative play and getting creative, this is a fantastic addition to their toy collection",{"topic":739,"percentOfMentions":740,"verbatims":741},"Advertised Vs Actual Product",0.0398,[742,743,744],"As described","everything works as it should","Exactly how described",{"topic":746,"percentOfMentions":747,"verbatims":748},"Strength",0.030299999999999997,[749,750,751],"Its sturdy for little ones to use","The pieces seem sturdy","Very robust and had loads of features",{"topic":753,"percentOfMentions":754,"verbatims":755},"Color",0.0265,[756,757,758],"Lovely bright colours play-doh included","Great toy for kids lovely colours easy to use great quality well made good price","Live the colours",{"topic":760,"percentOfMentions":761,"verbatims":762},"Size-Overall",0.026000000000000002,[763,764,765],"Good size","It's a great size just right for imaginative play","+ I'm really happy with the size too",{"topic":767,"percentOfMentions":768,"verbatims":769},"Assembly\u002FInstallation",0.0227,[770],"Assembly was easy enough",[772,778,785,791,797,803,808,812,816,820],{"topic":760,"percentOfMentions":773,"verbatims":774},0.1574,[775,776,777],"Small","smaller than expected","Ok if small",{"topic":779,"percentOfMentions":780,"verbatims":781},"Durability",0.11109999999999999,[782,783,784],"This broke after 2 uses","Broken","It broke pretty instantly",{"topic":711,"percentOfMentions":786,"verbatims":787},0.0833,[788,789,790],"They are ok smaller parts than expected so a bit pricey","brike within ten minutes waste of money","Waste of money",{"topic":792,"percentOfMentions":793,"verbatims":794},"Ease Of Use",0.0741,[795,796],"It's also very hard to push done","Hard to turn the winder",{"topic":746,"percentOfMentions":798,"verbatims":799},0.06480000000000001,[800,801,802],"A little disappointed as the main bit is a little flimsy","unstable fixing for the head","the elements of the day are quite flimsy and small",{"topic":804,"percentOfMentions":805,"verbatims":806},"Ease Of Cleaning",0.0556,[807],"Parts are quite hard to clean",{"topic":809,"percentOfMentions":805,"verbatims":810},"Defective Material\u002FParts",[811,788],"the little accessories had to be put together missing part from scissors had to buy new ones",{"topic":725,"percentOfMentions":805,"verbatims":813},[814,815],"Poor quality","Rubbish",{"topic":767,"percentOfMentions":817,"verbatims":818},0.0278,[819],"Needs assembling",{"topic":704,"percentOfMentions":817,"verbatims":821},[822],"not much to actually play with",[824,826,829,831,833,835,838,840,842,844],{"reason":718,"pct":825},0.1942,{"reason":827,"pct":828},"Functionality-Overall",0.16940000000000002,{"reason":809,"pct":830},0.124,{"reason":725,"pct":832},0.0785,{"reason":760,"pct":834},0.0579,{"reason":836,"pct":837},"Product Condition",0.0537,{"reason":711,"pct":839},0.0496,{"reason":739,"pct":841},0.037200000000000004,{"reason":779,"pct":843},0.028900000000000002,{"reason":792,"pct":843},[846,851,855,860,865,870],{"term":847,"volume":848,"growthQoq":849,"conversionRate":850},"play doh kitchen",5730,-0.2091,0.0455,{"term":163,"volume":852,"growthQoq":853,"conversionRate":854},3277,-0.1091,0.0332,{"term":856,"volume":857,"growthQoq":858,"conversionRate":859},"play doh kitchen creations",3556,-0.3046,0.0571,{"term":861,"volume":862,"growthQoq":863,"conversionRate":864},"playdoh kitchen creations",1956,0.0068,0.0476,{"term":866,"volume":867,"growthQoq":868,"conversionRate":869},"playdough kitchen",1625,-0.192,0.0149,{"term":871,"volume":872,"growthQoq":873,"conversionRate":161},"play doh kitchen creation",116,-0.1111,[875,882,887,893,899,904],{"title":876,"href":877,"score":878,"verdict":879,"marketSize":880,"growth90":881},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":883,"href":884,"score":878,"verdict":879,"marketSize":885,"growth90":886},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":888,"href":889,"score":878,"verdict":890,"marketSize":891,"growth90":892},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":894,"href":895,"score":896,"verdict":879,"marketSize":897,"growth90":898},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":900,"href":901,"score":896,"verdict":879,"marketSize":902,"growth90":903},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":905,"href":906,"score":907,"verdict":879,"marketSize":908,"growth90":909},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]