[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-playdoh-hairdresser-set":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1366,536963877,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":177,"baselines":215,"demand":220,"seasonality":461,"brandShare":474,"products":482,"feedback":534,"searchTerms":653,"related":673,"lastUpdated":164},"0a0e793e-607e-43e2-aed5-bee8d09fc72c","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":150,"avgRating":151,"avgReviewCount":152,"avgPrice":153,"priceMin":154,"priceMax":155,"productCount":156,"unitsSoldMax":157,"sponsoredPct":150,"returnRate":158,"successfulLaunches360":159,"newProducts360":150,"amazonNicheId":138,"title":160,"slug":161,"href":162,"leafCategoryName":163,"scrapedAt":164,"brandCount":165,"brandCountYearAgo":150,"sellerCount":166,"signals":167,"avgBsr":168,"pageQuality":159,"unitsSoldMin":169,"unitsSoldAvgMin":170,"unitsSoldAvgMax":171,"revenueMin":172,"revenueMax":173,"avgBrandAgeMonths":174,"avgSellerAgeDays":175,"top20ClickShare":150,"top20BrandShare":150,"primePct":176,"oosRate":159},55977,20720,1.1186,-0.3707,0.1678,1,4.48,5567,16.1,9.57,33.92,5,2000,0.0066,0,"playdoh hairdresser set","playdoh-hairdresser-set","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fplaydoh-hairdresser-set","Arts & Crafts","2026-07-29T16:18:57.519744+00:00",2,65,[],205,1500,250,500,24150,32200,30,180,0.8,{"score":178,"verdict":179,"components":180},36,"skip",[181,186,189,193,195,197,200,205,208,211],{"key":182,"score":183,"weight":184,"raw":185},"marketSize",14,0.15,55976.74,{"key":187,"score":188,"weight":184,"raw":148},"growth",6,{"key":190,"score":191,"weight":192,"raw":149},"conversion",98,0.1,{"key":194,"score":159,"weight":184,"raw":150},"competition",{"key":196,"score":159,"weight":192,"raw":150},"brandShare",{"key":198,"score":199,"weight":192,"raw":151},"qualityGap",45,{"key":201,"score":202,"weight":203,"raw":204},"reviewMoat",24,0.05,5567.4,{"key":206,"score":207,"weight":192,"raw":158},"returns",97,{"key":209,"score":210,"weight":203,"raw":153},"avgPrice",78,{"key":212,"score":213,"weight":203,"raw":214},"priceRange",77,0.7770020533880904,{"avgRating":216,"medianPrice":217,"medianReturnRate":218,"nichesTracked":219},4.36,12.1,0.0064,27484,{"points":221,"droppedPartialWeek":460},[222,225,228,231,234,237,240,243,246,249,252,255,257,260,263,266,269,272,275,278,281,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,402,405,407,410,412,415,418,420,423,426,429,432,435,438,441,443,446,449,452,455,457],{"week":223,"volume":224},"2025-01-05",347,{"week":226,"volume":227},"2025-01-12",233,{"week":229,"volume":230},"2025-01-19",268,{"week":232,"volume":233},"2025-01-26",215,{"week":235,"volume":236},"2025-02-02",358,{"week":238,"volume":239},"2025-02-09",335,{"week":241,"volume":242},"2025-02-16",265,{"week":244,"volume":245},"2025-02-23",342,{"week":247,"volume":248},"2025-03-02",257,{"week":250,"volume":251},"2025-03-09",272,{"week":253,"volume":254},"2025-03-16",349,{"week":256,"volume":230},"2025-03-23",{"week":258,"volume":259},"2025-03-30",379,{"week":261,"volume":262},"2025-04-06",327,{"week":264,"volume":265},"2025-04-13",231,{"week":267,"volume":268},"2025-04-20",340,{"week":270,"volume":271},"2025-04-27",276,{"week":273,"volume":274},"2025-05-04",147,{"week":276,"volume":277},"2025-05-11",167,{"week":279,"volume":280},"2025-05-18",190,{"week":282,"volume":277},"2025-05-25",{"week":284,"volume":285},"2025-06-01",234,{"week":287,"volume":288},"2025-06-08",173,{"week":290,"volume":291},"2025-06-15",153,{"week":293,"volume":294},"2025-06-22",155,{"week":296,"volume":297},"2025-06-29",163,{"week":299,"volume":300},"2025-07-06",165,{"week":302,"volume":303},"2025-07-13",345,{"week":305,"volume":306},"2025-07-20",181,{"week":308,"volume":309},"2025-07-27",263,{"week":311,"volume":312},"2025-08-03",331,{"week":314,"volume":315},"2025-08-10",386,{"week":317,"volume":318},"2025-08-17",286,{"week":320,"volume":321},"2025-08-24",297,{"week":323,"volume":324},"2025-08-31",336,{"week":326,"volume":327},"2025-09-07",372,{"week":329,"volume":330},"2025-09-14",391,{"week":332,"volume":333},"2025-09-21",408,{"week":335,"volume":336},"2025-09-28",334,{"week":338,"volume":339},"2025-10-05",362,{"week":341,"volume":342},"2025-10-12",1236,{"week":344,"volume":345},"2025-10-19",706,{"week":347,"volume":348},"2025-10-26",1009,{"week":350,"volume":351},"2025-11-02",1221,{"week":353,"volume":354},"2025-11-09",1089,{"week":356,"volume":357},"2025-11-16",1527,{"week":359,"volume":360},"2025-11-23",1761,{"week":362,"volume":363},"2025-11-30",1907,{"week":365,"volume":366},"2025-12-07",1877,{"week":368,"volume":369},"2025-12-14",1395,{"week":371,"volume":372},"2025-12-21",1071,{"week":374,"volume":375},"2025-12-28",369,{"week":377,"volume":378},"2026-01-04",293,{"week":380,"volume":381},"2026-01-11",254,{"week":383,"volume":384},"2026-01-18",318,{"week":386,"volume":387},"2026-01-25",232,{"week":389,"volume":390},"2026-02-01",248,{"week":392,"volume":393},"2026-02-08",256,{"week":395,"volume":396},"2026-02-15",208,{"week":398,"volume":399},"2026-02-22",241,{"week":401,"volume":248},"2026-03-01",{"week":403,"volume":404},"2026-03-08",212,{"week":406,"volume":251},"2026-03-15",{"week":408,"volume":409},"2026-03-22",186,{"week":411,"volume":404},"2026-03-29",{"week":413,"volume":414},"2026-04-05",247,{"week":416,"volume":417},"2026-04-12",120,{"week":419,"volume":128},"2026-04-19",{"week":421,"volume":422},"2026-04-26",124,{"week":424,"volume":425},"2026-05-03",115,{"week":427,"volume":428},"2026-05-10",119,{"week":430,"volume":431},"2026-05-17",187,{"week":433,"volume":434},"2026-05-24",105,{"week":436,"volume":437},"2026-05-31",100,{"week":439,"volume":440},"2026-06-07",122,{"week":442,"volume":294},"2026-06-14",{"week":444,"volume":445},"2026-06-21",118,{"week":447,"volume":448},"2026-06-28",174,{"week":450,"volume":451},"2026-07-05",159,{"week":453,"volume":454},"2026-07-12",108,{"week":456,"volume":440},"2026-07-19",{"week":458,"volume":459},"2026-07-26",149,false,[462,463,464,465,466,467,468,469,470,471,472,473],0.6957888120678818,0.7257463859208045,0.6865116279069766,0.5914204902576995,0.37137369928067604,0.4143236259515329,0.48060967944688876,0.8431929604022627,0.9695945945945945,2.1343966059082335,3.8680703959773726,3.0357008170961657,{"top":475,"otherBrandCount":159,"otherClickShare":159},[476,479],{"brand":477,"clickShare":478},"Play-Doh",0.946,{"brand":480,"clickShare":481},"LEXIBOOK",0.0541,[483,493,504,514,524],{"asin":484,"title":485,"brand":477,"imageUrl":486,"price":154,"rating":487,"reviews":488,"clickShare90":489,"clickShare360":490,"launchDate":491,"amazonUrl":492},"B0C34RZ84M","Play-Doh Hair Stylin Salon Playset with 6 Cans Pretend Play Toys Ages 3+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51A3Q0Ug+dL.jpg",4.5,4049,0.7327,0.729,"2023-10-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C34RZ84M",{"asin":494,"title":495,"brand":477,"imageUrl":496,"price":497,"rating":498,"reviews":499,"clickShare90":500,"clickShare360":501,"launchDate":502,"amazonUrl":503},"B08F2NNKGQ","Play-Doh Crazy Cuts Stylist Hair Salon Pretend Play Toy for Kids 3 Years and Up with 8 Tri-Color Cans 57 Grams Each Non-Toxic Multicolor 6.68 x 27.94 x 21.59 cm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41DP8MGNgxS.jpg",10.81,4.3,6890,0.0871,0.1248,"2020-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08F2NNKGQ",{"asin":505,"title":506,"brand":477,"imageUrl":507,"price":155,"rating":508,"reviews":509,"clickShare90":510,"clickShare360":511,"launchDate":512,"amazonUrl":513},"B07895VGKP","Play-Doh Buzz n Cut Fuzzy Pumper Barber Shop Set Electric Buzzer 5 Colors of 2-Ounce Cans Preschool Toys Christmas Gifts Girls & Boys Ages 3+ (Amazon Exclusive)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51qJOSH2IBL.jpg",4.6,7464,0.0646,0.0483,"2018-07-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07895VGKP",{"asin":515,"title":516,"brand":477,"imageUrl":517,"price":518,"rating":508,"reviews":519,"clickShare90":520,"clickShare360":521,"launchDate":522,"amazonUrl":523},"B099ZY7XLV","Play-Doh Care n Carry Vet Playset with Toy Dog Carrier 10 Tools 5 Colours Multicolor","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F516e2HYl0HL.jpg",11.71,9333,0.0616,0.0389,"2021-07-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB099ZY7XLV",{"asin":525,"title":526,"brand":480,"imageUrl":527,"price":528,"rating":529,"reviews":530,"clickShare90":481,"clickShare360":531,"launchDate":532,"amazonUrl":533},"B0F7HXHBNW","LEXIBOOK Mermaid Hair Salon Play Dough CRDOUGH12","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51YZKhBa1lL.jpg",14.47,4.4,101,0.059,"2025-08-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F7HXHBNW",{"love":535,"hate":591,"returnReasons":632},[536,543,550,557,564,569,574,578,582,586],{"topic":537,"percentOfMentions":538,"verbatims":539},"Value For Money",0.22219999999999998,[540,541,542],"Good value for money","Worth the money","Good price",{"topic":544,"percentOfMentions":545,"verbatims":546},"Fun\u002FEntertainment Experience",0.20829999999999999,[547,548,549],"My granddaughter has great fun with this","Hours of fun","If you have a child who loves imaginative play and getting creative, this is a fantastic addition to their toy collection",{"topic":551,"percentOfMentions":552,"verbatims":553},"Gifting Purpose",0.19440000000000002,[554,555,556],"Great gift","Excellent Birthday gift","Lovely gift",{"topic":558,"percentOfMentions":559,"verbatims":560},"Quality-Overall",0.11109999999999999,[561,562,563],"Good quality value for money fun gift for my niece birthday","Good quality","Lovely product",{"topic":565,"percentOfMentions":566,"verbatims":567},"Creativity",0.0694,[568,549],"Perfect for any creative artists",{"topic":570,"percentOfMentions":571,"verbatims":572},"Add-Ons\u002FAttachments",0.0278,[573],"Son really enjoyed playing with this lots of accessories",{"topic":575,"percentOfMentions":571,"verbatims":576},"Size-Overall",[577],"Good size",{"topic":579,"percentOfMentions":571,"verbatims":580},"Ease Of Use",[581],"the easy to use hair dressing \u002F barbers stuff",{"topic":583,"percentOfMentions":571,"verbatims":584},"Color",[585],"Live the colours",{"topic":587,"percentOfMentions":588,"verbatims":589},"Handle Quality",0.0139,[590],"turning the easy-crank handle to make the silly hair grow is incredibly satisfying",[592,599,604,609,612,616,619,624,628],{"topic":593,"percentOfMentions":594,"verbatims":595},"Durability",0.2143,[596,597,598],"This broke after 2 uses","Broke in ten mins rubbish","Broken",{"topic":579,"percentOfMentions":600,"verbatims":601},0.11900000000000001,[602,603],"Too hard to squeeze out product","Hard to turn the winder",{"topic":605,"percentOfMentions":606,"verbatims":607},"Assembly\u002FInstallation",0.07139999999999999,[608],"Needs assembling",{"topic":537,"percentOfMentions":606,"verbatims":610},[611],"brike within ten minutes waste of money",{"topic":613,"percentOfMentions":606,"verbatims":614},"Defective Material\u002FParts",[615],"the little accessories had to be put together missing part from scissors had to buy new ones",{"topic":575,"percentOfMentions":606,"verbatims":617},[618],"smaller than expected",{"topic":565,"percentOfMentions":620,"verbatims":621},0.047599999999999996,[622,623],"Not conducive to creative play","Frustrating and not useful to encourage creative play",{"topic":625,"percentOfMentions":620,"verbatims":626},"Strength",[627],"unstable fixing for the head",{"topic":583,"percentOfMentions":629,"verbatims":630},0.035699999999999996,[631],"expect the colors to mix",[633,636,638,640,643,645,646,647,649,652],{"reason":634,"pct":635},"Functionality-Overall",0.22829999999999998,{"reason":551,"pct":637},0.21739999999999998,{"reason":613,"pct":639},0.1304,{"reason":641,"pct":642},"Product Condition",0.0652,{"reason":575,"pct":644},0.0435,{"reason":537,"pct":644},{"reason":558,"pct":644},{"reason":648,"pct":644},"Sharpness",{"reason":650,"pct":651},"Moist\u002FDry",0.0217,{"reason":605,"pct":651},[654,659,663,668],{"term":655,"volume":656,"growthQoq":657,"conversionRate":658},"play doh hair styling salon",8037,-0.4388,0.1702,{"term":160,"volume":660,"growthQoq":661,"conversionRate":662},7434,-0.4262,0.0846,{"term":664,"volume":665,"growthQoq":666,"conversionRate":667},"play doh hair",4151,-0.2331,0.0833,{"term":669,"volume":670,"growthQoq":671,"conversionRate":672},"play doh hair salon",1098,0.1316,0.0698,[674,681,686,692,698,703],{"title":675,"href":676,"score":677,"verdict":678,"marketSize":679,"growth90":680},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":682,"href":683,"score":677,"verdict":678,"marketSize":684,"growth90":685},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":687,"href":688,"score":677,"verdict":689,"marketSize":690,"growth90":691},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":693,"href":694,"score":695,"verdict":678,"marketSize":696,"growth90":697},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":699,"href":700,"score":695,"verdict":678,"marketSize":701,"growth90":702},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":704,"href":705,"score":706,"verdict":678,"marketSize":707,"growth90":708},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]