---
title: "Plasticine — £126K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/plasticine"
last_updated: "2026-07-31T12:21:59.192Z"
locale: en
meta:
description: "Niche score 40/100 · £126K/yr market · 160K searches/yr · £7.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £126K/yr market · 160K searches/yr · £7.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plasticine — £126K/yr Amazon UK Niche (2026) - Flapen"
---
# **plasticine**
**Skip it**
Prices mostly outside the sweet spot ($2.42–$12.65) — this niche doesn't clear our bar today.
Market size 29Growth 17Conversion 90Competition 32Returns 98Price range 0Avg price 21Brand share 3Review moat 74Quality gap 50
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****534.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£126K**
£126K/yr · 160K searches
**Avg price**
**Bad****£7.41**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.42–£12.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, plasticine is a £126K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plasticine market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£111K–£148K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**33**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Plasticine78% - SOL9% - scola6% - ART BOX5% - ReArt1% - Artecho1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/toys-games/plasticine/trend)
## **Top plasticine search terms**
- **plasticine**80K/yr-17.5%7.7% conv. - **plasticine for kids**30K/yr+13.0%9.3% conv. - **plasticine modelling clay**31K/yr-33.6%8.6% conv. - **plasticine for adults**5K/yr-15.4%8.3% conv. - **plastercine**5K/yr-11.6%10.1% conv. - **plasticine clay**3K/yr-9.6%5.4% conv. - **plasterscene**3K/yr-4.4%8.7% conv. - **plastacine**2K/yr-8.0%11.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/plasticine/search-terms)
## **Top plasticine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£25K30%£38K40%£50K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Original Plasticine FunTUBulous Original Modelling Clay Soft and Non-Hardening Includes 8 Bumper Sticks of Plasticine in Plastic Bucket with Carry Handle Suitable for Ages 3+**Plasticine**£7.11**4.4★2,480 rev](https://www.amazon.co.uk/dp/B00CUB7726) [2**The Original Plasticine Basic Refill 24 Colour Max Non Drying Modelling Clay for Kids 24 Bright Mixable Shades Creative Craft Refill Pack Educational Colour Mixing Set Fun Gift for Children 3+**Plasticine**£3.38**4.5★65 rev](https://www.amazon.co.uk/dp/B0FT4WTYZD) [3**The Original Plasticine Deluxe Refill Set 12 Colours of Modelling Clay with Sculpting Tool & Instructions Reusable Non-Hardening Craft Fun Creative Play for Kids Ages 3+ Classic Clay Kit**Plasticine**£8.01**4.5★29 rev](https://www.amazon.co.uk/dp/B0FP3W69J2) [4**SOL 3pk Modelling Clay for Kids - 16 Assorted Colours Soft Clay**SOL**£7.56**4.2★465 rev](https://www.amazon.co.uk/dp/B092QNJ42K) [5**The Original Plasticine One Colour Slab 400g - White Modelling Clay for Professional Animators and Model Makers Easy to Shape and Mould Make Sculptures Models and Stop-Motion Animations**Plasticine**£3.29**4.3★184 rev](https://www.amazon.co.uk/dp/B0CDM17BJ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Artecho 50 Colours Polymer Clay Set with 5 Sculpting Tools**Artecho**£12.65**61 rev8mo ago](https://www.amazon.co.uk/dp/B0G1SVL2VP) [**The Original Plasticine Basic Refill 24 Colour Max Non Drying Modelling Clay for Kids 24 Bright Mixable Shades Creative Craft Refill Pack Educational Colour Mixing Set Fun Gift for Children 3+**Plasticine**£3.38**65 rev10mo ago](https://www.amazon.co.uk/dp/B0FT4WTYZD) [**The Original Plasticine Deluxe Refill Set 12 Colours of Modelling Clay with Sculpting Tool & Instructions Reusable Non-Hardening Craft Fun Creative Play for Kids Ages 3+ Classic Clay Kit**Plasticine**£8.01**29 rev11mo ago](https://www.amazon.co.uk/dp/B0FP3W69J2) [**Plasticine The Original Big Bucket Set Original Modelling Clay with 18 Sticks Tools & Instructions in Carry Reusable Mess-Free Craft Kit for Kids Ages 5+**Plasticine**£12.40**2,480 rev11mo ago](https://www.amazon.co.uk/dp/B0FP41X3VF) [**The Original Plasticine Bucket Set Original Modelling Clay with 8 Bumper Sticks Tool & Instructions in Carry Bucket Reusable Mess-Free Craft Fun Classic Creative Play for Kids Ages 3+**Plasticine**£6.80**28 rev11mo ago](https://www.amazon.co.uk/dp/B0FP3C8RDX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Artecho 50 Colours Polymer Clay Set with 5 Sculpting Tools**Artecho**£12.65**4.8★**▲ 291%**](https://www.amazon.co.uk/dp/B0G1SVL2VP) [**The Original Plasticine One Colour Slab 400g - Terracotta Modelling Clay for Professional Animators and Model Makers Easy to Shape and Mould Make Sculptures Models and Stop-Motion Animations**Plasticine**£3.64**3.9★**▲ 256%**](https://www.amazon.co.uk/dp/B0F1B85YXD) [**Plasticine The Original Big Bucket Set Original Modelling Clay with 18 Sticks Tools & Instructions in Carry Reusable Mess-Free Craft Kit for Kids Ages 5+**Plasticine**£12.40**4.4★**▲ 68%**](https://www.amazon.co.uk/dp/B0FP41X3VF) [**The Original Plasticine Bucket Set Original Modelling Clay with 8 Bumper Sticks Tool & Instructions in Carry Bucket Reusable Mess-Free Craft Fun Classic Creative Play for Kids Ages 3+**Plasticine**£6.80**5.0★**▲ 55%**](https://www.amazon.co.uk/dp/B0FP3C8RDX) [**The Original Plasticine Mega Refill Set 16 Colours of Modelling Clay with Sculpting Tool & Instructions Reusable Non-Hardening Craft Fun Creative Play for Kids Ages 3+ Mess-Free Clay Kit**Plasticine**£10.83**4.8★**▲ 55%**](https://www.amazon.co.uk/dp/B0FP3XKDDH)
**~~View all trending →~~**
## **What buyers say about plasticine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Worth it”*
**Quality-Overall**17%
*“Good quality and easily pliable”*
**Fun/Entertainment Experience**11%
*“my little grandson is enjoying it”*
**Color**11%
*“Really nice colours”*
**Advertised Vs Actual Product**7%
*“As described”*
**Material Quality**6%
*“love plasticine”*
**Soft Feel**5%
*“Easy to make it soft”*
**Ease Of Use**4%
*“easy to use”*
**Size-Overall**3%
*“the perfect size to slip the item out”*
**Efficiency**3%
*“Works perfectly”*
### **What buyers complain about **
**Hard Feel**15%
*“It was extremely hard”*
**Material Quality**15%
*“This is not like Plasticine from 30 years ago”*
**Size-Overall**10%
*“Bigger than I thought”*
**Value For Money**9%
*“It's ok, it was a bit expensive for what it actually is, it's disguised in a big box”*
**Shape/Style**8%
*“impossible to change from its sausage shape in comes like”*
**Ease Of Use**8%
*“little tough to use so 4 stars”*
**Advertised Vs Actual Product**7%
*“Description is deceiving”*
**Moist/Dry**5%
*“A little too dry”*
**Quality-Overall**3%
*“Very poor quality”*
**Color**3%
*“Black and white plasticine”*
### **Top return reasons **
**Size-Overall**27%
**Hard Feel**15%
**Material Quality**12%
**Color**10%
**Advertised Vs Actual Product**7%
**Moist/Dry**7%
**Quality-Overall**5%
**Compatibility-Overall**3%
**Print Quality**3%
**Display Colors**3%
## **Common questions**
- **Is plasticine profitable to sell on Amazon United Kingdom?**
- The niche generates £126K/yr across 15 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the plasticine niche?**
- 6 brands and 33 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in plasticine?**
- Top complaints mined from reviews: Hard Feel, Material Quality, Size-Overall. The return rate is 0.4%.
- **When does demand for plasticine peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the plasticine niche?**
- Listings span £2.42–£12.65; the average listing price is £7.41 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.
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