---
title: "Search terms — plague doctors mask - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/plague-doctors-mask/search-terms"
last_updated: "2026-07-31T16:43:17.234Z"
locale: en
meta:
  description: "Niche score 45/100 · £37K/yr market · 187K searches/yr · £20.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £37K/yr market · 187K searches/yr · £20.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — plague doctors mask - Flapen"
---

# **plague doctors mask**

**Skip it**

A small market ($37K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 21Conversion 12Competition 54Returns 48Price range 77Avg price 88Brand share 55Review moat 89Quality gap 78

**Review moat**

**Great****230**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£20.21**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£7.65–£41.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.2%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-8.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£37K**

£37K/yr · 187K searches