---
title: "Search terms — pinata - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/pinata/search-terms"
last_updated: "2026-07-31T16:39:34.161Z"
locale: en
meta:
  description: "Niche score 54/100 · £222K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £222K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pinata - Flapen"
---

# **pinata**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 42Growth 61Conversion 55Competition 53Returns 99Price range 30Avg price 44Brand share 0Review moat 61Quality gap 85

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+37.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,045.45**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£11.29**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£222K**

£222K/yr · 429K searches

**Price range**

**Okay****£4.88–£19.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand