---
title: "Pig Game — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/pig-game"
last_updated: "2026-07-31T14:33:04.070Z"
locale: en
meta:
description: "Niche score 45/100 · £31K/yr market · 24K searches/yr · £15.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £31K/yr market · 24K searches/yr · £15.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pig Game — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **pig game**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 54Conversion 81Competition 3Returns 97Price range 57Avg price 75Brand share 0Review moat 59Quality gap 76
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£15.17**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,143**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£6.16–£26.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+26.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£31K**
£31K/yr · 24K searches
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pig game is a £31K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pig game market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **£23K–£30K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#261**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- PASS THE PIGS38% - Lucky Egg34% - ASOVNIS16% - Goliath8% - Hasbro Gaming4%
## **Demand**
Weekly Amazon search volume, last 30 weeks — +26.2% search growth over the last 90 days.
500300Spike '26Prime Day '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/pig-game/trend)
## **Top pig game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PASS THE PIGS Dice Game The classic party and travel game Will you get a Leaning Jowler? A Double Snouter? first to 100 points wins great gift for ages 6 plus**PASS THE PIGS**£7.76**4.7★2,505 rev](https://www.amazon.co.uk/dp/B09MFSMZST) [2**Snort Funny The Oinkredible You Laugh You Lose Party Game | Family Games for Kids and Adults | 150 Challenge Cards 5 Pig Snouts & Mud Tokens | Funny Games for Friend & Family 4-8 Players Ages 8+**Lucky Egg**£15.89**3.7★84 rev](https://www.amazon.co.uk/dp/B0GXWLCVH9) [3**19PCS Granny Pants Yard Game Funny Toss Outdoor Games for Adults Teens**ASOVNIS**£20.65**4.4★186 rev](https://www.amazon.co.uk/dp/B0GK69XXFZ) [4**Goliath Games Pop The Pig: Even Bigger and Better Kids Games | For 2-6 players | Ages 4+**Goliath**£13.40**4.6★3,176 rev](https://www.amazon.co.uk/dp/B00CYQ24QG) [5**Hasbro Gaming Piggy Piggy Card Game Family Games for Children and Adults Fun Strategy Game for 2-6 Players**Hasbro Gaming**£6.16**4.5★78 rev](https://www.amazon.co.uk/dp/B0CQ4SD6NB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Snort Funny The Oinkredible You Laugh You Lose Party Game | Family Games for Kids and Adults | 150 Challenge Cards 5 Pig Snouts & Mud Tokens | Funny Games for Friend & Family 4-8 Players Ages 8+**Lucky Egg**£15.89**84 rev3mo ago](https://www.amazon.co.uk/dp/B0GXWLCVH9) [**19PCS Granny Pants Yard Game Funny Toss Outdoor Games for Adults Teens**ASOVNIS**£20.65**186 rev6mo ago](https://www.amazon.co.uk/dp/B0GK69XXFZ) [**Snort Funny The Oinkredible You Laugh You Lose Party Game | Family Games for Kids and Adults | 150 Challenge Cards 5 Pig Snouts & Mud Tokens | Funny Games for Friend & Family 4-8 Players Ages 8+**Lucky Egg**£26.89**267 rev10mo ago](https://www.amazon.co.uk/dp/B0FRSVZCTB) [**Hasbro Gaming Piggy Piggy Card Game Family Games for Children and Adults Fun Strategy Game for 2-6 Players**Hasbro Gaming**£6.16**78 rev2y ago](https://www.amazon.co.uk/dp/B0CQ4SD6NB) [**Goliath Games Pop The Pig: Even Bigger and Better Kids Games | For 2-6 players | Ages 4+**Goliath**£13.40**3,176 rev12y ago](https://www.amazon.co.uk/dp/B00CYQ24QG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**19PCS Granny Pants Yard Game Funny Toss Outdoor Games for Adults Teens**ASOVNIS**£20.65**4.4★**▲ 366%**](https://www.amazon.co.uk/dp/B0GK69XXFZ) [**Snort Funny The Oinkredible You Laugh You Lose Party Game | Family Games for Kids and Adults | 150 Challenge Cards 5 Pig Snouts & Mud Tokens | Funny Games for Friend & Family 4-8 Players Ages 8+**Lucky Egg**£15.89**3.7★**▲ 366%**](https://www.amazon.co.uk/dp/B0GXWLCVH9) [**PASS THE PIGS Giant Dice Game bounce the inflatable pigs around the garden house pool or beach and see how they land first to 100 points wins great gift for ages 6 plus**PASS THE PIGS**£15.46**4.5★**— 1%**](https://www.amazon.co.uk/dp/B008QWUUU4) [**PASS THE PIGS Dice Game The classic party and travel game Will you get a Leaning Jowler? A Double Snouter? first to 100 points wins great gift for ages 6 plus**PASS THE PIGS**£7.76**4.7★**▼ 19%**](https://www.amazon.co.uk/dp/B09MFSMZST) [**Hasbro Gaming Piggy Piggy Card Game Family Games for Children and Adults Fun Strategy Game for 2-6 Players**Hasbro Gaming**£6.16**4.5★**▼ 42%**](https://www.amazon.co.uk/dp/B0CQ4SD6NB)
**~~View all trending →~~**
## **What buyers say about pig game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**55%
*“Fun product”*
**Ease Of Use**7%
*“Easy to use”*
**Value For Money**5%
*“Good value”*
**Size-Overall**3%
*“Great size”*
**Durability**3%
*“The whole set feels durable”*
**Quality-Overall**3%
*“Good product”*
**Trivia Games**2%
*“Great family funny game”*
**Gifting Purpose**2%
*“Great present”*
**Advertised Vs Actual Product**2%
*“Product as described”*
**Material Quality**1%
*“The materials feel decent for repeated use”*
### **What buyers complain about **
**Fun/Entertainment Experience**19%
*“Most confusing game ever”*
**Quality-Overall**11%
*“Cheap silly fun not quality”*
**Noise Level**6%
*“All the players found it difficult to make any decent noise”*
**Ease Of Use**6%
*“Really disappointing and too difficult to use to make it fun”*
**Value For Money**6%
*“Not worth the money”*
**Functionality-Overall**6%
*“now none of th work”*
**Defective Material/Parts**3%
*“One of the pieces didnt work”*
**Durability**3%
*“left holes so returned it unfortunately after 1 use”*
**Instructions/User Manual/Troubleshooting**3%
*“No instructions on rules”*
**Balance/Stability**2%
*“One thing to note is that the stability could be better”*
### **Top return reasons **
**Functionality-Overall**31%
**Defective Material/Parts**12%
**Size-Overall**11%
**Gifting Purpose**7%
**Value For Money**6%
**Noise Level**5%
**Quality-Overall**4%
**Product Condition**4%
**Advertised Vs Actual Product**4%
**Inflation/Deflation**3%
## **Common questions**
- **Is pig game profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 7 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the pig game niche?**
- 5 brands and 31 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pig game?**
- Top complaints mined from reviews: Fun/Entertainment Experience, Quality-Overall, Noise Level. The return rate is 0.5%.
- **What does it cost to enter the pig game niche?**
- Listings span £6.16–£26.89; the average listing price is £15.17 (sweet spot $15–$100). The average incumbent carries 1,143 reviews — the moat a new listing must climb.
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