---
title: "Pictionary — £62K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/pictionary"
last_updated: "2026-07-31T12:22:35.198Z"
locale: en
meta:
description: "Niche score 34/100 · £62K/yr market · 123K searches/yr · £12.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £62K/yr market · 123K searches/yr · £12.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pictionary — £62K/yr Amazon UK Niche (2026) - Flapen"
---
# **pictionary**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 10Conversion 50Competition 17Returns 92Price range 56Avg price 56Brand share 0Review moat 36Quality gap 60
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.77**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.93–£26.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,862.73**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£62K**
£62K/yr · 123K searches
**Growth**
**Bad****-30.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pictionary is a £62K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pictionary market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£77K–£102K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#799**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**174**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Juegos Mattel83% - Gamely8% - Party Snail Games3% - Drumond Park3% - Goliath3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 20.5×
[**Open Trend **](https://flapen.com/research/uk/toys-games/pictionary/trend)
## **Top pictionary search terms**
- **pictionary**58K/yr-35.6%3.6% conv. - **pictionary game**52K/yr-19.9%4.0% conv. - **junior pictionary**5K/yr-37.9%3.0% conv. - **pictionary junior**8K/yr-48.4%3.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/pictionary/search-terms)
## **Top pictionary products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£19K40%£25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mattel Games Pictionary Board Game for Ages 8+ 2 Teams**Juegos Mattel**£11.66**4.6★119 rev](https://www.amazon.co.uk/dp/B0D7ZV59VT) [2**Pictionary Card Game Makes A Great Gift for Kid Family Or Adult Game Night 8 Years and Older**Juegos Mattel**£5.93**4.3★904 rev](https://www.amazon.co.uk/dp/B08J55QR9Z) [3**Mattel Games Pictionary Family Board Game for Kids Adults and Game Nights for 2 Teams with Erasable Pens Painting Boards and Hourglass JDX99**Juegos Mattel**£14.94**4.1★1,967 rev](https://www.amazon.co.uk/dp/B0D7PTL232) [4**Six Second Scribbles: The frantically fast and fantastically fun drawing game | A family friendly party game for children teens and adults (Six Second Scribbles)**Gamely**£11.53**4.6★2,083 rev](https://www.amazon.co.uk/dp/B09FTHMRGR) [5**Mattel Games Pictionary Air 2 Game for Ages 8+ 2 Teams**Juegos Mattel**£9.05**4.1★1,967 rev](https://www.amazon.co.uk/dp/B0B5YJSCSZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**What The Scribble?! The Hilarious Game of Ridiculous Drawing Challenges | Perfect Party Game for Kids Teens Families & Adults | No Art Skills needed - A Game of Bad Art & Big Laughs**Party Snail Games**£14.76**46 rev9mo ago](https://www.amazon.co.uk/dp/B0FWCJQXH5) [**Goliath Games Cranium: Original - Spell Solve Act & Draw Your Way to Victory - The Original Brainy Board Game - For 4+ Players Ages 12+**Goliath**£12.39**137 rev1y ago](https://www.amazon.co.uk/dp/B0D6MFPGT7) [**Mattel Games Pictionary Pic-Tato Game for Ages 8+ 3-8 Players**Juegos Mattel**£11.36**52 rev1y ago](https://www.amazon.co.uk/dp/B0DT7K1SRJ) [**Mattel Games Pictionary Family Board Game for Kids Adults and Game Nights for 2 Teams with Erasable Pens Painting Boards and Hourglass JDX99**Juegos Mattel**£14.94**1,967 rev1y ago](https://www.amazon.co.uk/dp/B0D7PTL232) [**Mattel Games Pictionary Board Game for Ages 8+ 2 Teams**Juegos Mattel**£11.66**119 rev1y ago](https://www.amazon.co.uk/dp/B0D7ZV59VT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Goliath Games Cranium: Original - Spell Solve Act & Draw Your Way to Victory - The Original Brainy Board Game - For 4+ Players Ages 12+**Goliath**£12.39**4.5★**▲ 514%**](https://www.amazon.co.uk/dp/B0D6MFPGT7) [**Pictionary Game**Juegos Mattel**£26.52**4.5★**▲ 344%**](https://www.amazon.co.uk/dp/B0145GMV7Y) [**Pictionary Card Game Makes A Great Gift for Kid Family Or Adult Game Night 8 Years and Older**Juegos Mattel**£5.93**4.3★**▲ 226%**](https://www.amazon.co.uk/dp/B08J55QR9Z) [**Mattel Games Pictionary Family Board Game for Kids Adults and Game Nights for 2 Teams with Erasable Pens Painting Boards and Hourglass JDX99**Juegos Mattel**£14.94**4.1★**▲ 202%**](https://www.amazon.co.uk/dp/B0D7PTL232) [**What The Scribble?! The Hilarious Game of Ridiculous Drawing Challenges | Perfect Party Game for Kids Teens Families & Adults | No Art Skills needed - A Game of Bad Art & Big Laughs**Party Snail Games**£14.76**4.8★**▲ 96%**](https://www.amazon.co.uk/dp/B0FWCJQXH5)
**~~View all trending →~~**
## **What buyers say about pictionary**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**65%
*“Fun game”*
**Gifting Purpose**9%
*“easy to gift”*
**Trivia Games**6%
*“A fun game for the whole family”*
**Quality-Overall**5%
*“Content is high quality”*
**Ease Of Use**3%
*“Very good quick”*
**Value For Money**2%
*“Okay value for money”*
**Instructions/User Manual/Troubleshooting**2%
*“The game comes with easy to understand colourful instructions as well as three types of game cards”*
**Compactness**1%
*“Compact”*
**Size-Overall**1%
*“fits in your bag”*
**Comfort-Overall**1%
*“feels comfortable to use”*
### **What buyers complain about **
**Size-Overall**17%
*“the whole thing was much smaller than I expected”*
**Gifting Purpose**17%
*“Not great for a six year old present”*
**Audio Quality**8%
*“Sadly didn't hear if it was played”*
**Compatibility-Overall**8%
*“still not compatible”*
**Product Condition**8%
*“Received a used game - not new”*
**Connectivity-Overall**8%
*“still not compatible”*
**Fun/Entertainment Experience**6%
*“Not the most interesting game weve had out outlet families game night”*
### **Top return reasons **
**Size-Overall**26%
**Gifting Purpose**24%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**7%
**Functionality-Overall**7%
**Product Condition**7%
**Ease Of Use**4%
**Value For Money**4%
**Quality-Overall**3%
**Instructions/User Manual/Troubleshooting**2%
## **Common questions**
- **Is pictionary profitable to sell on Amazon United Kingdom?**
- The niche generates £62K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (34/100).
- **How competitive is the pictionary niche?**
- 5 brands and 174 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pictionary?**
- Top complaints mined from reviews: Size-Overall, Gifting Purpose, Audio Quality. The return rate is 1.1%.
- **When does demand for pictionary peak?**
- Demand peaks in Nov–Dec; the busiest month runs 20.5× the quietest.
- **What does it cost to enter the pictionary niche?**
- Listings span £5.93–£26.52; the average listing price is £12.77 (sweet spot $15–$100). The average incumbent carries 2,863 reviews — the moat a new listing must climb.
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