[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-perudo":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":176,"baselines":214,"demand":219,"seasonality":525,"brandShare":538,"products":549,"feedback":577,"searchTerms":620,"related":635,"lastUpdated":164},"af7f5b38fa35387b62d6dc5f75377078","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":150,"avgRating":151,"avgReviewCount":152,"avgPrice":153,"priceMin":154,"priceMax":155,"productCount":156,"unitsSoldMax":157,"sponsoredPct":158,"returnRate":159,"successfulLaunches360":160,"newProducts360":160,"amazonNicheId":138,"title":161,"slug":161,"href":162,"leafCategoryName":163,"scrapedAt":164,"brandCount":156,"brandCountYearAgo":165,"sellerCount":135,"signals":166,"avgBsr":167,"pageQuality":160,"unitsSoldMin":168,"unitsSoldAvgMin":169,"unitsSoldAvgMax":170,"revenueMin":171,"revenueMax":172,"avgBrandAgeMonths":173,"avgSellerAgeDays":174,"top20ClickShare":150,"top20BrandShare":150,"primePct":158,"oosRate":175},111357,46567,0.6136,-0.0204,0.1565,1,4.67,838,15.28,13.05,16.63,3,8000,0.6667,0.0049,0,"perudo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fperudo","Games & Accessories","2026-07-29T22:44:54.081707+00:00",5,[],48,6000,1500,2000,91680,122240,54,202,0.0192,{"score":177,"verdict":178,"components":179},39,"skip",[180,185,188,192,194,196,199,204,207,210],{"key":181,"score":182,"weight":183,"raw":184},"marketSize",27,0.15,111356.6,{"key":186,"score":187,"weight":183,"raw":148},"growth",24,{"key":189,"score":190,"weight":191,"raw":149},"conversion",97,0.1,{"key":193,"score":160,"weight":183,"raw":150},"competition",{"key":195,"score":160,"weight":191,"raw":150},"brandShare",{"key":197,"score":198,"weight":191,"raw":151},"qualityGap",21,{"key":200,"score":201,"weight":202,"raw":203},"reviewMoat",67,0.05,837.67,{"key":205,"score":206,"weight":191,"raw":159},"returns",98,{"key":208,"score":209,"weight":202,"raw":153},"avgPrice",76,{"key":211,"score":212,"weight":202,"raw":213},"priceRange",46,0.45530726256983234,{"avgRating":215,"medianPrice":216,"medianReturnRate":217,"nichesTracked":218},4.36,12.12,0.0064,27606,{"points":220,"droppedPartialWeek":524},[221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,395,398,401,404,407,410,413,415,418,421,424,427,430,433,436,439,442,445,448,451,453,456,458,461,464,466,469,471,474,476,479,482,485,488,491,494,497,500,503,506,509,512,515,518,521],{"week":222,"volume":223},"2024-08-04",722,{"week":225,"volume":226},"2024-08-11",836,{"week":228,"volume":229},"2024-08-18",716,{"week":231,"volume":232},"2024-08-25",967,{"week":234,"volume":235},"2024-09-01",850,{"week":237,"volume":238},"2024-09-08",674,{"week":240,"volume":241},"2024-09-15",707,{"week":243,"volume":244},"2024-09-22",593,{"week":246,"volume":247},"2024-09-29",577,{"week":249,"volume":250},"2024-10-06",530,{"week":252,"volume":253},"2024-10-13",745,{"week":255,"volume":256},"2024-10-20",636,{"week":258,"volume":259},"2024-10-27",683,{"week":261,"volume":262},"2024-11-03",794,{"week":264,"volume":226},"2024-11-10",{"week":266,"volume":267},"2024-11-17",1012,{"week":269,"volume":270},"2024-11-24",1404,{"week":272,"volume":273},"2024-12-01",2355,{"week":275,"volume":276},"2024-12-08",3501,{"week":278,"volume":279},"2024-12-15",3758,{"week":281,"volume":282},"2024-12-22",4082,{"week":284,"volume":285},"2024-12-29",2863,{"week":287,"volume":288},"2025-01-05",1743,{"week":290,"volume":291},"2025-01-12",823,{"week":293,"volume":294},"2025-01-19",640,{"week":296,"volume":297},"2025-01-26",585,{"week":299,"volume":300},"2025-02-02",561,{"week":302,"volume":303},"2025-02-09",546,{"week":305,"volume":306},"2025-02-16",582,{"week":308,"volume":309},"2025-02-23",517,{"week":311,"volume":312},"2025-03-02",464,{"week":314,"volume":315},"2025-03-09",455,{"week":317,"volume":318},"2025-03-16",415,{"week":320,"volume":321},"2025-03-23",397,{"week":323,"volume":324},"2025-03-30",486,{"week":326,"volume":327},"2025-04-06",428,{"week":329,"volume":330},"2025-04-13",388,{"week":332,"volume":259},"2025-04-20",{"week":334,"volume":335},"2025-04-27",496,{"week":337,"volume":338},"2025-05-04",346,{"week":340,"volume":341},"2025-05-11",435,{"week":343,"volume":344},"2025-05-18",355,{"week":346,"volume":347},"2025-05-25",557,{"week":349,"volume":350},"2025-06-01",548,{"week":352,"volume":353},"2025-06-08",543,{"week":355,"volume":356},"2025-06-15",534,{"week":358,"volume":359},"2025-06-22",432,{"week":361,"volume":362},"2025-06-29",462,{"week":364,"volume":365},"2025-07-06",504,{"week":367,"volume":368},"2025-07-13",798,{"week":370,"volume":371},"2025-07-20",695,{"week":373,"volume":374},"2025-07-27",759,{"week":376,"volume":377},"2025-08-03",708,{"week":379,"volume":380},"2025-08-10",1075,{"week":382,"volume":383},"2025-08-17",941,{"week":385,"volume":386},"2025-08-24",878,{"week":388,"volume":389},"2025-08-31",789,{"week":391,"volume":392},"2025-09-07",649,{"week":394,"volume":259},"2025-09-14",{"week":396,"volume":397},"2025-09-21",641,{"week":399,"volume":400},"2025-09-28",626,{"week":402,"volume":403},"2025-10-05",573,{"week":405,"volume":406},"2025-10-12",665,{"week":408,"volume":409},"2025-10-19",657,{"week":411,"volume":412},"2025-10-26",804,{"week":414,"volume":86},"2025-11-02",{"week":416,"volume":417},"2025-11-09",893,{"week":419,"volume":420},"2025-11-16",1053,{"week":422,"volume":423},"2025-11-23",1548,{"week":425,"volume":426},"2025-11-30",1866,{"week":428,"volume":429},"2025-12-07",1895,{"week":431,"volume":432},"2025-12-14",2551,{"week":434,"volume":435},"2025-12-21",3400,{"week":437,"volume":438},"2025-12-28",3029,{"week":440,"volume":441},"2026-01-04",2214,{"week":443,"volume":444},"2026-01-11",1087,{"week":446,"volume":447},"2026-01-18",737,{"week":449,"volume":450},"2026-01-25",761,{"week":452,"volume":93},"2026-02-01",{"week":454,"volume":455},"2026-02-08",558,{"week":457,"volume":303},"2026-02-15",{"week":459,"volume":460},"2026-02-22",588,{"week":462,"volume":463},"2026-03-01",527,{"week":465,"volume":300},"2026-03-08",{"week":467,"volume":468},"2026-03-15",549,{"week":470,"volume":250},"2026-03-22",{"week":472,"volume":473},"2026-03-29",510,{"week":475,"volume":100},"2026-04-05",{"week":477,"volume":478},"2026-04-12",723,{"week":480,"volume":481},"2026-04-19",564,{"week":483,"volume":484},"2026-04-26",477,{"week":486,"volume":487},"2026-05-03",506,{"week":489,"volume":490},"2026-05-10",584,{"week":492,"volume":493},"2026-05-17",497,{"week":495,"volume":496},"2026-05-24",509,{"week":498,"volume":499},"2026-05-31",583,{"week":501,"volume":502},"2026-06-07",575,{"week":504,"volume":505},"2026-06-14",553,{"week":507,"volume":508},"2026-06-21",622,{"week":510,"volume":511},"2026-06-28",579,{"week":513,"volume":514},"2026-07-05",623,{"week":516,"volume":517},"2026-07-12",556,{"week":519,"volume":520},"2026-07-19",550,{"week":522,"volume":523},"2026-07-26",690,false,[526,527,528,529,530,531,532,533,534,535,536,537],1.1932467810012288,0.6301009777207885,0.5438649356200245,0.6348239568306886,0.5398395991760313,0.5986144503214545,0.7188652027568521,0.9423732435753592,0.740859468219622,0.7352567184912111,1.2645236356728582,3.387456441856185,{"top":539,"otherBrandCount":160,"otherClickShare":160},[540,543,546],{"brand":541,"clickShare":542},"University Games",0.8309,{"brand":544,"clickShare":545},"Paul Lamond",0.1019,{"brand":547,"clickShare":548},"Jaques of London",0.0672,[550,560,569],{"asin":551,"title":552,"brand":541,"imageUrl":553,"price":554,"rating":555,"reviews":556,"clickShare90":542,"clickShare360":557,"launchDate":558,"amazonUrl":559},"B0000A120X","University Games Perudo Game Age 8+ Blue","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41frb94hnDL.jpg",16.17,4.7,1869,0.7447,"2004-07-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0000A120X",{"asin":561,"title":562,"brand":544,"imageUrl":563,"price":155,"rating":564,"reviews":565,"clickShare90":545,"clickShare360":566,"launchDate":567,"amazonUrl":568},"B016MJ7YBK","Perudo Vertical Dice Game Classic Bluffing Dice Game for 2-6 Players | Portable Tin Set | Family & Travel Game (Ages 8+)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41x9HL+E-IL.jpg",4.6,122,0.1407,"2020-09-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB016MJ7YBK",{"asin":570,"title":571,"brand":547,"imageUrl":572,"price":154,"rating":555,"reviews":573,"clickShare90":548,"clickShare360":574,"launchDate":575,"amazonUrl":576},"B07BQX5JB8","Jaques of London Liars Dice Games | Peruvian Bluffing Game for Adults | Dice Set & Dice Cup | Classic Board Games | Since 1795","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51iLfuMjbYL.jpg",522,0.1146,"2018-03-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07BQX5JB8",{"love":578,"hate":606,"returnReasons":617},[579,584,589,593,598,602],{"topic":580,"percentOfMentions":581,"verbatims":582},"Advertised Vs Actual Product",0.3333,[583],"Happy with the product, as described",{"topic":585,"percentOfMentions":586,"verbatims":587},"Trivia Games",0.16670000000000001,[588],"Strategy, bluffing and fun for all",{"topic":590,"percentOfMentions":586,"verbatims":591},"Fun\u002FEntertainment Experience",[592],"Great family game",{"topic":594,"percentOfMentions":595,"verbatims":596},"Material Quality",0.0833,[597],"hardwearing quality product",{"topic":599,"percentOfMentions":595,"verbatims":600},"Color",[601],"Great colour choice",{"topic":603,"percentOfMentions":595,"verbatims":604},"Soft Feel",[605],"But feels and looks great",[607,612],{"topic":608,"percentOfMentions":609,"verbatims":610},"Value For Money",0.5,[611],"a waste of money",{"topic":613,"percentOfMentions":614,"verbatims":615},"Noise Level",0.125,[616],"Loud",[618],{"reason":619,"pct":150},"Defective Material\u002FParts",[621,625,630],{"term":161,"volume":622,"growthQoq":623,"conversionRate":624},25123,-0.1032,0.1167,{"term":626,"volume":627,"growthQoq":628,"conversionRate":629},"perudo dice game",17833,0.064,0.1474,{"term":631,"volume":632,"growthQoq":633,"conversionRate":634},"perudo game",3611,0.1984,0.1068,[636,643,648,654,660,665],{"title":637,"href":638,"score":639,"verdict":640,"marketSize":641,"growth90":642},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":644,"href":645,"score":639,"verdict":640,"marketSize":646,"growth90":647},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":649,"href":650,"score":639,"verdict":651,"marketSize":652,"growth90":653},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":655,"href":656,"score":657,"verdict":640,"marketSize":658,"growth90":659},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":661,"href":662,"score":657,"verdict":640,"marketSize":663,"growth90":664},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":666,"href":667,"score":668,"verdict":640,"marketSize":669,"growth90":670},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]