---
title: "Personalised Jigsaw — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/personalised-jigsaw"
last_updated: "2026-08-01T01:30:21.083Z"
locale: en
meta:
description: "Niche score 44/100 · £42K/yr market · 105K searches/yr · £11.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £42K/yr market · 105K searches/yr · £11.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Personalised Jigsaw — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **personalised jigsaw**
**Skip it**
Soft demand (-29.3% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 10Conversion 43Competition 35Returns 99Price range 24Avg price 47Brand share 50Review moat 91Quality gap 78
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****172.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£11.61**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Bad****£4.48–£18.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£42K**
£42K/yr · 105K searches
**Growth**
**Bad****-29.3%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, personalised jigsaw is a £42K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **personalised jigsaw market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£3K–£6K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#1,359**
- **Page quality**
- **0%**
- **Prime**
- **11%**
- **Sponsored**
- **89%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **214 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**19%**
- TheDogTagCo28% - Jachsia22% - YATEDIY13% - Easycosy6% - S&H&OU6% - Star Online6%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -29.3% search growth over the last 90 days.
10K6KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 9.9×
[**Open Trend **](https://flapen.com/research/uk/toys-games/personalised-jigsaw/trend)
## **Top personalised jigsaw search terms**
- **personalised jigsaw**42K/yr-27.9%2.5% conv. - **personalised puzzle**31K/yr-28.5%2.0% conv. - **custom puzzle**9K/yr-41.3%3.1% conv. - **photo jigsaw**7K/yr-33.7%2.2% conv. - **personalised puzzles for adults**4K/yr+100.3%2.9% conv. - **personalised jigsaw puzzle**9K/yr-51.1%2.6% conv. - **photo jigsaw puzzle personalised 500**3K/yr-35.1%4.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/personalised-jigsaw/search-terms)
## **Top personalised jigsaw products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£13K40%£17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Personalised Jigsaw Puzzle Custom 300/500/1000 Piece Wooden Photo Puzzle Make Your Own Anniversary Wedding Valentines Gifts for Him and Her**Jachsia**£16.62**4.5★175 rev](https://www.amazon.co.uk/dp/B0DLV6XRNZ) [2**Custom Jigsaw Puzzle from Photo - 70/300/500/1000/ Personalised Jigsaw Puzzle Customized Wood with Picture Gifts for Family Friend Lover on Wedding Birthday Christmas Valentines Day (70 PCS)**YATEDIY**£7.44**4.4★138 rev](https://www.amazon.co.uk/dp/B0F59Y7B3G) [3**Personalised Jigsaw Puzzle 120 Pieces A4 sized with your Photo/Message Gift**TheDogTagCo**£11.04**3.9★92 rev](https://www.amazon.co.uk/dp/B0B3NFS27S) [4**Personalised Photo Jigsaw Puzzle - Custom 300 Pieces A3 sized Paper Puzzle for Kids & Adults Unique Gift for Any Occasion**TheDogTagCo**£12.45**3.8★5 rev](https://www.amazon.co.uk/dp/B0GWVSTH56) [5**Easycosy Personalised Photo Jigsaw Puzzle 1000/500/300 Pieces for Adults Custom Picture Text Birthday Memorial Personalised Photo Gifts for Women Men Her Him Kids-Horizontal/Vertical**Easycosy**£15.33**4.3★55 rev](https://www.amazon.co.uk/dp/B0FGDFN9MC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Personalised Jigsaw Puzzles for Adults Wooden Custom Photo Jigsaw Unique Personalised Puzzle for Women Mum Dad Pet Graduation Wedding Birthday Gift 1000/500/344/312/300/200/70/35 Pieces**Xuumu**£9.81**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H4M79X4B) [**Fody Zou Custom Photo Puzzle HD Print Durable Board 120-1314Pcs**FodyZou**£18.34**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GY327KXY) [**Personalised Jigsaw Puzzle Custom Photo Puzzle Gift for Family & Kids**KKSTAMP**£10.46**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GXZJVT7D) [**Personalised Photo Jigsaw Puzzle - Custom 300 Pieces A3 sized Paper Puzzle for Kids & Adults Unique Gift for Any Occasion**TheDogTagCo**£12.45**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GWVSTH56) [**Personalised Photo Jigsaw Puzzle Custom 80 Piece A5 sized Picture Puzzle for Kids & Adults Unique Gift for Any Occasion**TheDogTagCo**£8.30**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GWRMVSFH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Personalised Photo Jigsaw Puzzle Custom 80 Piece A5 sized Picture Puzzle for Kids & Adults Unique Gift for Any Occasion**TheDogTagCo**£8.30**0.0★**▲ 617%**](https://www.amazon.co.uk/dp/B0GWRMVSFH) [**Personalised Photo Jigsaw Puzzle - Custom 300 Pieces A3 sized Paper Puzzle for Kids & Adults Unique Gift for Any Occasion**TheDogTagCo**£12.45**3.8★**▲ 610%**](https://www.amazon.co.uk/dp/B0GWVSTH56) [**Personalised Jigsaw Puzzles for Adults Wooden Custom Photo Jigsaw Unique Personalised Puzzle for Women Mum Dad Pet Graduation Wedding Birthday Gift 1000/500/344/312/300/200/70/35 Pieces**Xuumu**£9.81**5.0★**▲ 606%**](https://www.amazon.co.uk/dp/B0H4M79X4B) [**Personalised Jigsaw Puzzle Custom Photo Puzzle Gift for Family & Kids**KKSTAMP**£10.46**3.8★**▲ 600%**](https://www.amazon.co.uk/dp/B0GXZJVT7D) [**Fody Zou Custom Photo Puzzle HD Print Durable Board 120-1314Pcs**FodyZou**£18.34**5.0★**▲ 596%**](https://www.amazon.co.uk/dp/B0GY327KXY)
**~~View all trending →~~**
## **What buyers say about personalised jigsaw**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**37%
*“Extremely good quality”*
**Gifting Purpose**20%
*“A nice gift for a birthday, Christmas present etc”*
**Value For Money**9%
*“Brilliant product and reasonably priced and delivered on time”*
**Advertised Vs Actual Product**5%
*“exactly as described”*
**Fun/Entertainment Experience**5%
*“Very enjoyable”*
**Size-Overall**5%
*“the pieces fit together nicely”*
**Ease Of Use**3%
*“found the pieces easy to handle”*
**Strength**3%
*“Good, solid pieces”*
**Brightness/Shine/Glow**2%
*“Very shiny”*
**Material Quality**2%
*“Great materials,”*
### **What buyers complain about **
**Quality-Overall**27%
*“shockingly poor quality control”*
**Gifting Purpose**20%
*“the puzzle was meant to be a gift”*
**Size-Overall**10%
*“Only thing it was slightly to big for my puzzle board”*
**Assembly/Installation**7%
*“Only critique is that it came 'assembled'”*
**Advertised Vs Actual Product**7%
*“Pictures are misleading”*
**Functionality-Overall**7%
*“Does not function as a jigsaw”*
**Value For Money**4%
*“cost just as much to post as is to buy”*
**Shape/Style**4%
*“Pieces all the same shape”*
### **Top return reasons **
**Value For Money**50%
**Product Condition**25%
**Defective Material/Parts**25%
## **Common questions**
- **Is personalised jigsaw profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 18 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the personalised jigsaw niche?**
- 15 brands and 17 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in personalised jigsaw?**
- Top complaints mined from reviews: Quality-Overall, Gifting Purpose, Size-Overall. The return rate is 0.2%.
- **When does demand for personalised jigsaw peak?**
- Demand peaks in Nov–Dec; the busiest month runs 9.9× the quietest.
- **What does it cost to enter the personalised jigsaw niche?**
- Listings span £4.48–£18.34; the average listing price is £11.61 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.
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